U.S. Plug-In Electric Vehicle Sales On The Graphs

JUL 12 2014 BY MARK KANE 19

All-electric (incl. BMW i3) and Plug-in hybrids in the U.S. - first half of 2014

All-electric (incl. BMW i3) and Plug-in hybrids in the U.S. – first half of 2014

Sales of plug-in cars in the U.S. are stronger than ever, with approximately 12,000 sold in June and 54,463 in the first half of 2014.

Taking a closer look at the consumer’s choice, we see that the whole plug-in market is split on two parts – all-electric (in our case we include here BMW i3 as most were BEVs and we have yet to receive the sales splits from BMW).

Anyways, those i3 don’t make a big change (Graphically, that is) because just seven hundred were delivered by end of June.


Breaking up the graph, we see that the all-electric part is dominated by two models – the Nissan LEAF, which takes 50%, and Tesla Model S, which has 29% share.

All the other models combined (smart fortwo electric drive, Fiat 500e, Ford Focus Electric, BMW i3, Chevrolet Spark EV, Toyota RAV4 EV, Honda Fit EV, Mitsubishi i-MiEV) have just 21%. Only electric smart and Fiat were able to exceed 1,000 units, however we expect the BMW i3 soon will take the lead as “Best of the rest.”

All-electric in the U.S. - first half of 2014

All-electric in the U.S. – first half of 2014

Plug-in hybrids

In the case of PHEVs, the competition is more balanced. Three brands – Toyota, Chevrolet and Ford have similar share of a third of the market, however Ford has two models.

The Toyota Plug-In Prius recently outstripped the Chevy Volt, which probably doesn’t make GM happy.  We must remember that Toyota was able to do that despite the Prius PHV qualifying for a $2,500 Federal tax credit, instead of $7,500 for the Volt due to battery size differences.

Three other models (Porsche Panamera S E-Hybrid, Cadillac ELR, Honda Accord Plug-In) don’t count too much as all are really low volume, below 500 units in six months.

Plug-in hybrids in the U.S. - first half of 2014

Plug-in hybrids in the U.S. – first half of 2014

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19 Comments on "U.S. Plug-In Electric Vehicle Sales On The Graphs"

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VW/Audi is going to taken a fair sized bite out of both of those pies, and Mitsubishi out of the PHEV, when the Outlander finally arrives.

As a percentage, probably.

The more the better.

The pie will get bigger rather than taking a bite out.

As raw numbers, most likely – at least we all hope so!

US PEV trend line would be more interesting if was combined with (first pie-chart) detailing “PHEV” and “All-Electric” PEVs by month with YoY % growth trend lines for both PHEVs and AEVs (All-Electric Vehicles).

Another interesting trend is PHEV YoY % growth and sales of “PHEVs” vs “Hybrids” over last two years. A very interesting trend developing … as PHEVs are becoming a gateway to mainstream adopters. 🙂


Great analysis, Mr. Kane. A major point of contention for me is the pass that Toyota is given, by the press with its 2014 MY Prius Plug-In. The EPA has rated the Toyota Prius Plug-In at 0-6 Miles, “All Electric Range.” The Prius Plug-Ins’ consumer website, in footnotes, reveals that average Prius Plug-In driver may get between 0 and 11 miles, electric range, using a combination of gas + electric, but not always, as EV may not always be effectively available! A look over at Fuel Economy dot gov reveals a stunning result. I break it down below and link it. I will compare the Chevy Volt EREV, Porsche S E-Hybrid PHEV, Ford Fusion Energi PHEV and Toyota Prius Plug-In. EPA – All Electric Range: 2014 Chevy Volt Extended Range Electric Vehicle -38 Miles Electricity — 2014 Porsche Panamara S E-Hybrid -16 Miles Elec + Gas All Elec: 0-15 mi — 2014 Ford Fusion Energi 20 Miles Elec + Gas All Elec: 0-19 mi — 2014 Toyota Prius Plug-In 11 miles Elec + Gas All Elec: 0-6 mi Note- Some Prius Plug-In Drivers achieve AER’s greater then this and use less gas through hyper mileing Techniques. Toyota Website, Footnotes For… Read more »

Graphs like this for each model would be interesting, superimposed without being too complicated – to see how a model does until another one comes out…just as a curiosity…

Hopefully Ford keeps the push on the Fusion and C-MAX Energi models. It would be great to see 2k+ Fusion and 1k+ C-MAX Energi sales for July. Both have inventories of over 2k units. But what’s odd is Prius plug-in inventory is down to 700 units. Which is normally over 2k. And the conventional Prius is up to 15k However there seems to be a reason… Toyota may trying to slow down the plug-in take rate, while boosting the conventional hybrid Prius model. The lease for the Prius Plug-in went up to $349/mo and $999 down from $279/mo. This is the highest monthly lease rate for the plug-in since early 2013. The conventional Prius hybrid dropped to $249/mo from $259/mo and Prius v dropped from $319/mo to $299/mo. But it seems Ford is taking a different approach(especially since the drop in hybrid mpg) and pushing the plug with the Ford C-MAX Energi down to $219/mo(from $229/mo) with Hybrid at $259/mo. Fusion Energi holds at $289/mo with Hybrid holding at $279/mo Focus Electric is holding at $229/mo with inventory at it’s highest level ever…412. But being outsold two months in a row by the new i3, with a lease costing twice… Read more »

It’s simple: they hit their ZEV targets and then back off.

I think Toyota’s also pushing the regular Prius incentives because the Prius is the number 1 conquest vehicle for all of the plug-ins and with such significant incentives available on the top-selling plug-ins it puts the US Prius market under pressure from one end, so they need to fill it from the other end by attracting buyers of mainstream vehicles that didn’t want to pay the hybrid premium.

I failed to mention the Voltec Platform variants, that combined with North American sales total over 80,000 strong. Baged as the Ople/Vauxhall Ampera Extended Range Electric Vehicle and the Holden Volt Long Range Electric Vehicle’s who’s EPA numbers, if sold in the states would be identical to the Chevy Volt EREV

Also missed was the Stunning Cadillac ELR Extended Range Electric Luxury Coupe whose EPA numbers are posted below.

Link Goes To Fuel Economy Dot Gov, Cadillac-



Thomas J. Thias

Not that anyone cared. Global Voltec sales are low anyway because the price is insanely high.

Parphrasing my friend, ItsNotAboutTheMoney,

‘Not that anyone cared. Global sales of the BMW 4, Lexus IS, BMW 3, Acura TL, Cadillac ATS, Audi A4, Chevy Volt EREV, Mercedes Benz C-Class, Infinity Q50, Audi A5, Volvo S60, Buick Regal, Lexus ES, etc. Sales are very low because their prices are insanely high!’


The 2014MY Chevy Volt the equivalent of the 2014MY Mercedes Benz C-Class.

Link Goes To US News Ranking And Reviews-


Over 80,000 Voltec Platforms sold since the Chevy Volt Extended Range Electric Vehicle came off limited state beta sales and national sales, US, began, November, 2011!


ps- Insanely high? WHAT!

The $269.00 a month lease, US, some $130.00 a month less then National Promotional Lease Payment in the spring of 2011 means that with me saving $200.00 a month in fuel after my buck or so Electric Fuel costs that my Net Cost to Drive is less then $20.00 a week!

Insanely expensive at $20.00 a week NCD to drive the equivanent of Mercedes Benz C-Class?

Now who is sounding insanely high?



Thomas J. Thias



Given that most i3 sold are REx, you should classify i3 as a PHEV (or assume a certain mix and split it).

I’m putting i3 in PHEV category.

I think you are right it should go in the REx at some point, but not yet as all but a handful in May (300-odd) were of the BEV variety

Someday when there are more EREV’s out there except the i3 it would be fun to have that category.
Cutting it of at somewhere around >75 miles on electricity by the EPA rating and the ICE getting <50kW.

The article mentions that the PiP is outselling the Volt despite its handicap on the federal tax credit. However, that isn’t the only handicap. A bigger issue is that it is not even available in all 50 states. I think only around 10 to 15 states are selling the PiP. I wonder what kind of sales we’d see if it were available everywhere.

hello very interesting i am an american Citizen living in paris.
25334 full/all electric cars were sold in the usa during 6 months during the first half of the year 2014.
during this period 6444 full/all electric cars were sold in France and France has 5 time less population than the usa.
6444 x 5 = 32220.and just 25334 for usa.
also more full electric cars are sold in France than in the states.