In U.S. BMW Group Encountered EV Sales Drop In January 2019

FEB 5 2019 BY MARK KANE 26

After a record in December, BMW noted a sales dip in January

BMW Group (BMW and MINI) is experiencing a general decrease of car sales – in the case of BMW brand, the total volume decreased in January by 4.8% year-over-year, while the MINI brand shrunk by 16.3%, which is far worse than the 1% drop of the overall market. But those are not the only drops across the industry, so let’s not dramatize.

Currently, plug-in car sales also are decreasing – by 13% in January to 996. It’s however still enough for 4.8% of total volume and reinforcements – in the form of a new X5 PHEV and a new 3-Series PHEV – are on the horizon. We guess that the year 2019 has a chance to be better than 2018, and in the longer-term new all-electric models should really boost BMW/MINI position.

“BMW Group currently offers five electrified models in the U.S., including the BMW i3, BMW i8 and i8 Roadster, BMW 530e, BMW 740e, and MINI Countryman plug-in-hybrid electric vehicle. Plug-in hybrid versions of the all-new BMW X5 and the all-new BMW 3 Series have been announced and will begin sales in the U.S. at a future date.”

BMW i + iPerformance  + MINI PHEV sales in U.S.

BMW plug-in car sales in January 2019 estimated by IEVs:

  • BMW 530e – 376
  • BMW i3 – 255
  • BMW X5 xDrive40e – 71
  • BMW 330e – 216
  • MINI Cooper S E Countryman ALL4 – 50
  • BMW i8 – 23
  • BMW 740e – 6

Categories: BMW, Mini, Sales

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26 Comments on "In U.S. BMW Group Encountered EV Sales Drop In January 2019"

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Maybe they might want to try harder and offer some great leases before Tesla offers a lease on TM3.

They did and will continue…

Skip the hybrids an give us a real BEV with great design, range and driving dynamics

new i3 with > 150 miles range sounds good

That sounds bad.

BMW loses the mantle of “Ultimate Driving Machine”.

Not sure about that, but they are getting slaughtered on the playing field.

On the east coast and mid-west January should be a weather related slowdown.
Nobody goes out in that kind of cold to buy a car.

They actually typically buy AWD vehicles if they buy anything.

If they bump into a true salesperson they will potentially buy something.

…I would. Sounds like the perfect time to squeeze a good deal from a bored salesman.

Please, salesperson, it’s 2019, not 1979

LOL…busted by the pc police! I have another name for them but it will get censored…

One month of sales data tells you basically nothing.

I would not call it nothing…it told me (again) that Jan is a bad month for car sales, especially for US evs. It’s not just BMW that’s down.

What a joke. Monthly sales in one not very important country tell you nothing. Reason is that the cars were shipped to another country this month. It is well known, that BMW sells every single BEV and PHEV they want to sell. Last year they said they will sell 140k EVs and they sold 140k EVs.
It is quite stupid to analyse deliveries of a supply limited product.

The numbers are the numbers.

BMW is trying to hold back harder than they should be.

Stupid is supply limiting your products when they are in demand.

You did not pay attention to your economics teacher.

140 i3 and i8 sold worldwide? No way

140k is all their “electrified” vehicles out of about 2 million total.


Meh. It’s a blip, even though BMW NA’s warranties do remain a problem for EV buyers, IMHO. Mostly a classic Osborne Effect. BMW is a build-to-order luxury vehicle company, often with long delivery times due to the transatlantic shipping. Typical BMW buyers don’t grab whatever Honda Accord EX-L happens to be sitting on a dealer’s lot. They order exactly the BMW they want, and include certain factory options that can’t possibly be integrated later at the dealer (while excluding other expensive options they don’t prefer). Unlike Japanese competitors, many BMWs on the lot are either loaded or strippers, sometimes from the loaner fleet. Now, since successors to several of these BMW PHEVs have already been introduced (e.g., X5 G05 xDrive45e), why stand in the bitter cold to take a leftover that isn’t kitted out how you’d really wanted it?

In the article: “After a record in December, BMW noted a sales dip in January”

In the graph of the article there were similar sales dip in January 2016, 2017 and 2018, then followed by increasing sales in the following month. The January sales dip looks like an event that can be forecasted for every year.

That’s YoY vs YoY. While 2018 December outdone 2017 December, 2019 January did worse then 2018 January.
Ofc. Some if that may be simply due to unexpectedly good December which left BMW no chance to restock.

BMW Group press release 2018:
“The BMW Group has achieved its eighth consecutive annual sales record with a total of 2,490,664 (+1.1%) sold worldwide
In total, 142,617 electrified BMW and MINI vehicles were sold around the world in 2018, an increase of 38.4% on the previous year”

Things are going real bad for BMW Group 😉

Total world car sales 2018: 95.6 million (+0,2%)
VW Group +- 10,6 million (+2,2%) – Best selling car manufacturer Group 2018

BMW did better worldwide, but USA is important market, they could do better in America too.