Typical Chevy Volt Buyer is Male Age 51
After slashing the price of the Chevy Volt by $5,000, General Motors announced that sales of the Volt hit a record high of 3,351 units in August.
Who bought those 3,351 Volts?
Well, the law of averages says that most of those Volt were purchased by the typical Volt buyer.
So, who’s the typical Volt buyer?
According to General Motors’ spokeswoman Michelle Malcho, the typical Volt buyer is male (78%) age 51.
That 51 figure is down a bit from last year when the typical Volt buyer was 53 years of age.
So, if you’re 51-ish and male, then you fit the mold of the typical Chevy Volt buyer.
If not, then you can surely still buy a Volt, it’s just that you aren’t…umm…typical.
Source: Detroit News