Turns Out Model 3 Was On Display At 2018 NAIAS, But Not By Tesla

Tesla Model 3



Tesla Model 3 (Image Credit: Tom Moloughney/InsideEVs)

Buried in the basement at the 2018 NAIAS was a Tesla Model 3. Just one and it had no body, but it was there.

It went sight unseen for most showgoers, but Wall Street Journal noticed it.

Tesla Model 3

Tesla Model 3

Officially, Tesla hasn’t attended the NAIAS in years and may not ever again until/unless Michigan changes its ban against direct sales, but that doesn’t mean Tesla vehicles won’t show up here and there at the show.

Aftermarket tuners may show off Teslas or, as was the case at the 2018 NAIAS, an engineering firm displayed a Model 3. As Wall Street Journal reports:

“Tucked away in the convention hall’s basement, far from the new Chevrolet Silverado pickup and Toyota Avalon sedan displayed on the main floor, Caresoft Global Inc., an engineering firm based in the Chicago area, showed off a Model 3 chassis.”

*See image of the Model 3 chassis that was displayed at the 2018 NAIAS here.

Caresoft purchases vehicles, strips them down to nothing, then sells the obtained data, insight and specs to competitors, for loads of dough. We’re talking upwards of $500,000 in some cases.

Caresoft displayed the Model 3 at the 2018 NAIAS to attract customers. It says that interest parties flew in from as far away as China to see the Model 3 chassis. Caresoft claims that 10 automakers signed up to purchase the obtained intel. Caresoft Chief Executive Mathew Vachaparampil added:

“They’re very excited for the data.”“I can get a meeting with any [automotive] CEO on earth.”

The reverse-engineering firm had another fully operational Tesla Model 3. It used that vehicle to take automotive execs on test rides prior to making a sales pitch for the data obtained from the teardown.

Source: WSJ

Categories: Tesla

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4 Comments on "Turns Out Model 3 Was On Display At 2018 NAIAS, But Not By Tesla"

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Lovely to know… that even though “they can all do what Tesla has done” a) they haven’t b) seems they can’t without copying c) they are clearly afraid of Tesla or they wouldn’t bother paying for such curiosities.

Go Tesla! Rock their world!

All companies either do their own teardowns or buy info from independent companies like this. These companies can price out every single part within a few cents and give a very accurate approximation of what it really costs to build any car. They’re so good that they’ve sometimes been accused of corporate espionage because they can estimate costs so closely. So, I think these other manufacturers aren’t holding back because they don’t know how or can’t build a comparable EV. They’re holding back so that the can learn from Tesla’s mistakes and copy everything else. When they go all-out on EV’s they’re going to make sure they can flood the market and still make a strong profit. They have huge amounts of capital and relationships with suppliers that Tesla can’t match – yet.

And despite all that, in every disruptive tech revolution, some of the market leaders selling the old tech go bankrupt, while new players like Tesla move in and take large parts of the market share.

Sure, legacy auto makers have deep pockets and lots of experience. They are also burdened with massive legacy costs that new companies aren’t saddled with, and their very large investments in the old tech make it very hard for them to change directions quickly.

What company was the #1 seller in the film camera market? Eastman Kodak. That company went bankrupt in 2012, because it didn’t survive the digital camera tech revolution.

The Stanley Motor Carriage company, maker of the one-time best-selling Stanley Steamer, didn’t survive the gasmobile revolution, either.

Of course, none of this guarantees Tesla is still going to be around 20 years from now. But one thing can be guaranteed: Some of the current market leaders in the international automobile market won’t be around in 20 years. Not all of them are going to survive the EV revolution. The only question is just which of them are going to fail to make the transition.

Auto execs. will copy Model 3, instruct their engineers to save money on parts and materials, put a new body on it and then try to sell for more – since they have a reputation longer than startup Tesla. Also with lower cost parts they can discount to increase sales if need be. And people will probably pay a little more for the Tesla.