Toyota Sees No Market For Pure Electric Vehicles
Oh Toyota…Toyota…Toyota. When will you join the EV revolution?
Apparently not in the foreseeable future.
Toyota once again made it known to the public that mass-produced electric vehicles have no place in the automaker’s lineup.
Toyota Chairman Takeshi Uchiyamada stated this a few days ago:
“The reason why Toyota doesn’t introduce any major [pure electric vehicle] is because we do not believe there is a market to accept it.”
That statement was made following a speech given by Uchiyamada at the Economic Club of Washington, D.C.
Uchiyamada further says that at least “two breakthroughs” are required before battery electric vehicles are ready for the market.
Those “two breakthroughs” actually translate to two generational steps in battery technology, meaning Uchiyamada doesn’t see a market for pure electric vehicles for at least the next decade or so.