Toyota RAV4 EV Priced at $49,800, and Likely Not Coming to A Dealer Near You This Summer

MAY 7 2012 BY JAY COLE 16

For those people have been anxiously awaiting for an all electric utility vehicle, today was there day, sort of.  The Toyota-Tesla partnership looks to have spawned a vehicle that not only performs well, but has an entire industry segment all to itself…but with a huge * asterisk riding along.

The specs are all as expected, if not better.  The all electric sport utility vehicle has, what looks to be, a real world range of 100 miles, thanks to a aprox 41.8kWh lithium battery, and it gets there in a hurry, with Toyota claiming a 0-60 timeslip (in sport mode) of 7 seconds.  No other brand, not named Tesla (which this kind of is), puts this kind of electric speed to the road.  Certainly no other electric vehicle can do it while hauling around 73 cu. ft. of cargo space.

Toyota has priced the RAV4 EV at a MSRP of $49,800, while noting that is fully equipped.  To many, that number probably seems staggering, but I have a feeling Toyota will be lucky to make any money at all on this vehicle, and it represents good value in the electric sport-ute segment.

Where the Toyota RAV4 EV does let us (and I use us in the widest sense), is that it is only going to be available at selected dealers starting this summer.  Four of them to be precise: Sacramento, San Francisco Bay Area, Los Angeles/Orange County and San Diego, with total vehicle production ONLY rolling out to California.  /hello to CARB ZEV requirements

Worse still?   Only 2,600 units will be made over the next three years.

Official Toyota Press Release/Specs

Update: RAV4 EV will reportedly have a 41.8 kWh battery

Categories: Toyota


Leave a Reply

16 Comments on "Toyota RAV4 EV Priced at $49,800, and Likely Not Coming to A Dealer Near You This Summer"

newest oldest most voted

Definitely a CARB credit grab, but every EV is a good EV as far as I’m concerned. The more of them out there the more people will see them and realize they exist and are a viable alternative to gasoline. It Toyota doesn’t truly believe in them fine, then there’s a bigger market for the OEM’s that do build and sell them. Eventually they’ll HAVE to join the party.

Toyota spent a ton of money on regular hybrids. I’m not surprised they aren’t rolling this out and promoting it. That’s too bad.


Thankyou Tesla again. Is it 49k less the 7500 tax rebate or 49k with the rebate?

Its 49,900, then less the $7,500 (if you are eligible), which I think is fairly good. Not in relation to the ICE version if you are looking at strictly the financial payback…but as compared to other EVs, its utility, and green cred, etc.

Toyota is capable of so much more…and this is what they came up with? Seriously? I expected a great deal more from the company that can do no wrong.

100 mile range on a good day, selling in the most limited of limited market rollouts, for $25000 more than an ICE version of the same vehicle, running up against less expensive competitors, and to be sold at a clip of 2600 in 3 years? And to boot, the drivetrain was outsourced to Tesla–they didn’t even develop it themselves!

What in the world was Toyota thinking here?

Wanted to add that I’m not a Toyota basher either. I think the Camry Hybrid is excellent. Put a plug on it and it would be outstanding. But this RAV4 EV is not even a blip on the radar. And you’ll never see any outrage towards Toyota for it. If GM would do something like this, there would be public floggings in the basement of the Ren. Center! Just saying.

I blame GM for the RAV4 EV

…not sure why, it just feels right!

Company that can do no wrong? This is the same Toyota that recalled 9 million vehicles recently.


It seems Toyota made the mistake of ignoring and avoiding electric drive system research for most of the last six years. instead focusing only on their hybrid drive. Meanwhile, the Focus EV, Volt, Leaf, i-MiEV, etc were all being developed. Eventually Toyota realized electric drive was important, and they had nothing to offer. So they quickly teamed with Tesla to play catch up, and they wisely targeted a vehicle segment without any competition (yet). I bet they’re working on their own designs too, but for now they’re mainly trying to protect their image. They don’t want to appear to be as behind as they are.

This is really a nice EV.

If it really IS decked out at 49500 then to compare w/ the Volt you must add at least premium trim, polished aluminum wheels, and custom paint so the Volt ends up being more like 42500 so for 7K$ more you get a pretty quick EV that looks nice and has 50kwh of battery. The 50 kwh battery and the 0-60 time is what makes this car special. (Plus it’s a Tesla).

Lyle and Jay.
Pretty nice sight.
Not quite so focused as GM-Volt. I like to hear about pure EV’s as well as the Volt.
and of course some good writers too:)

Thanks George!

The site is a work in progress, trying to get things looking and working just so, glad you like it so far. We see ourselves as kind of an umbrella for anything that has a plug, with individual contributers writing to their forte, and about topics they have some industry connections to.

Appreciate the compliments George. A new idea with limitless possibility.

“, and about topics we have some industry connections to.”

Yes and that what the “Inside” is all about.
Thx for the articles.
I will stay tuned. you guys have the ability to one up ABG!!!

This is a car I can put my money behind, if I was in California that is

100 miles of epa range which is about 140 city, that is beefy, & it is big and roomy and could take the place of my ford flex. Id be replacing a 15mpg suv with a electric one, so would probably save 4,000 a year.

would take about 4 years to make up the difference in gas savings

I’m one of the few dealers in CA to be selling this car. While Toyota has been more fully focused on the hybrids due to their virtually unlimited range for daily and usual use, the electric car focus has a part in the daily planning too which is why Tesla is a very important partner to them.
Obviously, the infrastructure to charge it has to be there for us to completely embrace the Rav4 EV as an everyday car for the masses, but we are getting there.
For those who do not need to make surprise trips or head outta town in one often, this is a great daily driver, commute or otherwise. It’s pretty obvious this would be a second car to most who need to head out of town on occasion and prefer not to use public transport. to do it.