Toyota Provides Details On UK Launch Of Mirai – 11 Cars In 2015, Up To 50 In 2016

JUL 23 2015 BY MARK KANE 33

Toyota Mirai interior

Toyota Mirai interior

Toyota is preparing itself for launch of hydrogen fuel cell cars in the UK later this year.

Expected net price in various countries in Europe for Mirai stands at some €66,000 ($72,000), which after applying taxes raises the price in the UK to some £60,000 (€86,000 / $94,000).

“Toyota says the showroom price for Western markets has yet to be decided, partly because it does not know what, if any, government subsidies will be available for the Mirai. It has suggested that it will cost around €66,000 plus local taxes in Europe. This will work out at an on-sale price of around £60,000 in the UK.”

Together with extraordinary high prices, Toyota offers extreme low number of Mirai, which gnash with “mass market” intentions. We are talking about 11 units only for selected fleet customers! And next year maybe 50 out of 2,000 Mirais planned for all markets.

“Initially, just 11 cars are heading for the UK, being handed over to select fleet customers for assessment. It is expected that as many as 50 cars will be imported to the UK in 2016.”

The Japanese company believes that the Mirai is the future of automobiles with exponential growth to come later, but for now this looks more like a pilot project.

Source: Autocar

Categories: Toyota

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33 Comments on "Toyota Provides Details On UK Launch Of Mirai – 11 Cars In 2015, Up To 50 In 2016"

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Anon

Hope the Brits are keeping up with the angrily documented failures of California Hydrogen “Fooling” Stations being able to fully charge tanks in a timely manner, or facilities being down for days, weeks or even months– for repairs.

Hydrogen is nasty sh*t to work with. It’s apparently even harder on station component longevity than I suspected.

‘I Pity the fool that buys into Hydrogen.’– Mr. T, probably. 😉

Anon

I’d be pretty angry not being able to refuel my vehicle for 5 weeks. BEVs seem so much simpler and more reliable.

http://www.greencarreports.com/news/1099082_ca-fuel-cell-car-drivers-says-hydrogen-fuel-unavailable-stations-dont-work

Why did these people even think hydrogen was better? And willingly pay $500 a month to lease something as spunky as a common Prius? I blame the American Petroleum Institute and its shady PR. And Toyota.

jerryd

It’s not like the buyers were not warned.
H2 is a VERY, VERY difficult to handle, store, make and fill.
It leaks though 2” of STEEL!!! And try to keep seals working with it is near impossible.
There many reasons why they are called foolcells.

Lou Grinzo

And what happens when the hydrogen bubble begins to burst, and a few fueling stations close down? I expect to see these stories in a few years, complete with interviews with Mirai or Clarity drivers asking what they’re supposed to now that the only station within 50 (or 100 or …) miles is shutting down, etc.

JakeY

The worse thing is the CA government is spending $100 million on this boondoggle while we haven’t even built our leg of the West Coast Electric Highway yet.

Washington already finished their leg long ago and Oregon just finished in the last couple of days. You can travel up from the edge of the Oregon/California border all the way to Canada on the West Coast Electric Highway, but you can’t do the same for the California leg unless you use the Tesla supercharger network.

It is maddening considering how many DC charging stations can we build for $100 million.

Pushmi-Pullyu

Lou Grinzo said:

“And what happens when the hydrogen bubble begins to burst, and a few fueling stations close down? I expect to see these stories in a few years…”

Did you read the article Anon linked to, above? It’s already happening, at least in some areas. I expected the collapse of the push for a “hydrogen highway” to take a couple of years; I didn’t expect the collapse to start so soon!

Jim Gord

Yes, British Columbia had “Hydrogen Highway” signs up too. Now gone after the failure of the $90-million hydrogen 20 bus fleet- the hydrogen buses are basically scrap.

http://www.cbc.ca/news/canada/british-columbia/bc-transit-s-90m-hydrogen-bus-fleet-to-be-sold-off-converted-to-diesel-1.2861060

Big Solar

serious penetration!

Bonaire

From 11 to 50 is like a 400% annual increase. That is insane!

John Hansen

I know, right!?? At this exponential rate of growth, they will sell 168 MILLION Mirai annually by 2025!

I don’t see any problems with my forecasting technique. 😉

mr. M

Yeah, i thought the same. This increase is awesome! No BEV (except the iMiev) can top that ^^

sven

Unlike at street level, the Mirai actually looks pretty good when viewed from directly overhead. 😀

RS

Better than from every other angle 😀

“Toyota says the showroom price for Western markets has yet to be decided, partly because it does not know what, if any, government subsidies will be available for the Mirai.”
——–
At least they admit they are going to try to scam taxpayers.

Taser54

By that logic, all EVs are scams as they priced their cars with full knowledge of government subsidies.

Funny to hear an automaker say it out loud.

Anon

That Toyota hydrogen video should be called, “H2 NOPE!” 😉

QCO

Wow, that “hope” video you reference really is bogus propaganda. I can see this hydrogen economy thing is going to be around for some time. What a waste of resources.

Jelloslug

Watch out Tesla, Toyota is going to eat a few hours worth of your sales. Better tighten you belts!

Not quite three hours of Model S sales, I figure. And before a few days’ i3 sales, before what Volt sales would have been (without the Sinclair effect), and don’t even bother including the Leaf.

Heck, it’s about one good day’s output for Zero.

Speculawyer

“The Japanese company believes that the Mirai is the future of automobiles with exponential growth to come later”

I know they SAY that but do they really BELIEVE it? Perhaps a few true believers. And lots of people just toeing the company line.

If you assume that begging the oil companies to build stations will just work, then okay then.

Thousands of stations, at a million a pop.

Pushmi-Pullyu

“We are talking about 11 units only for selected fleet customers!”

Amazing how Toyota’s actions conform to reality here, in only offering their “fool cell” vehicle to owners of existing hydrogen fueled fleets, to avoid the problem of individual owners not being able to find a fueling station.

Actions speak louder than words. And by its actions, Toyota amply demonstrates the hype it throws out in advertising its “fool cell” cars is very nearly complete and total B.S.

Djoni

Wow, what an invasion it is!
Get ready, the future is always running ahead!

Forever green

Hydrogen fuel cell vehicles are just a waste of taxpayers money. It’s like building a bridge to nowhere for millions of dollars and using taxpayer’s money to build it.

JimSeko

Even if fueling stations were reliable and ubiquitous we still have a very expensive car fueled by very expensive fuel with no environmental benefits when H2 is from natural gas, gross inefficiency when H2 comes from clean electricity which makes the fuel even more expensive. Clean H2 is $14 per kilogram and the Mirai gets 67 miles per kg of H2. That’s 21 cents per mile. Compare that to: Ford F-150 Ecoboost 13 cents per mile, Prius 7 cents per mile or EV 4 cents per mile.

Instead of exponential growth I foresee a slow-motion train wreck.

Jim Gord

Exactly !

Omar Sultan

Does anyone else find it funny the “Hope for the future” is a tag line for an FCEV? Ironic, yet somehow fitting for Hydrogen. 🙂

Pushmi-Pullyu

That reminds me of the saying about hydrogen fuel that’s been around for years: “Hydrogen is the fuel of the future… and always will be!” 😉

Steven

I can’t wait to see them turning up on ebay for parts. I imaging a lot of science teachers will want to have an in-class demonstrator of a “real live” fuel cell.

Jim Gord

Why not just get one as a museum piece and call it a day? Hydrogen is DOA.

Omar Sultan

Question for anyone from the UK – how is the question of funding for hydrogen fueling being handled–public funds, private funds, or something else?

Ben

cars will never replace horses….hee haw!!!!