Toyota Prius Plug-In Takes EV Sales Lead In November, Nissan LEAF Second
With the Chevrolet Volt returning to more historical sales norms in November after three record breaking months, the Toyota Prius PHV took the sales crown for November, selling 1,766 units. This was the second time this year Toyota has topped the list since it went on sale last March.
A resurgent Nissan LEAF managed to just wrestle 2nd place overall away from the Volt, as LEAF sales eeked out a small win during the month, 1,539 to 1,519, pushing the 38 mile extended range Chevy into 3rd place for the first time.
Behind the Japanese auto makers gains was a strong marketing effort by Toyota that saw the plug-in Prius take a national advertising stage, and Nissan’s renewed commitment to market their 73 mile EV.
Both auto makers reportedly doled out incentives as high as $5,000 to move 2012 inventories off their lots as this calendar year ends, while Chevrolet had mostly completed that effort last month.
Chevrolet still holds a death grip on the full year numbers and will take home the (imaginary) prize for 2012.
- Chevrolet Volt – 20,828
- Toyota Prius PHV – 11,368
- Nissan LEAF – 8,330
(Check out out full month by month scorecard page here, or by clicking the link at the top of the page)
For 2013, the race will be much closer as the Toyota will be available for a full year (April was the first full month of sales in 2012), and the Nissan LEAF gets not only more range, but a more inexpensive model when it goes on sale in the next quarter.
Adding to the mix will be Ford’s wild card EV, the C-Max Energi, that can be acquired for under $30,000. (after incentives). Today, Ford reported that an amazing 1,259 plug-ins were sold in the car’s very first full month on the market.
That 1,259 cars also still requires an asterisk as the Energi was not available yet nationwide during the month, with a notable absence in California. It would seem Ford possibly could have sold near double this figure and taken the overall lead had it been widely delivered to dealers.
Regardless of your personal favorite plug-in car, it is encouraging to see that all three of the major players seem to have carved out a significant portion of the market to sell their wares.