Toyota Prius Plug-In Hybrid Outsells Vauxhall Ampera (aka Chevy Volt) in UK in 2012


Though the Toyota Prius Plug-In Hybrid was outsold by the Chevy Volt in the US in 2012, the story is different across the pond.

470 units was enough to push the Prius Plug-In Hybrid to the top of the UK's sales chart in the plug-in segment.

Despite the fact that the Vauxhall Ampera (aka the UK’s Chevy Volt) was on sale for three more months than the Toyota Prius Plug-In Hybrid, year-end results show that the plug-in Prius was the UK’s top-selling plug-in vehicle in 2012.

Sales of the Vauxhall Ampera were sufficient to land it in 2nd place overall in the UK’s plug-in vehicle segment.

Since its UK launch in July 2012, sales of the Prius Plug-In, though definitely on the low side, were strong enough to slip past the number two Vauxhall Ampera.  Disappointingly, sales of the Prius Plug-In only reached 470 units in 2012, but that miniscule number still puts the Prius on top of the UK’s plug-in sales chart.

For the sake of comparison, sales of the plug-in Prius hit 12,750 units in the US in 2012, while Chevy Volt sales soared to a chart-topping 23,461 units.  The year-end results clearly prove that plug-ins are more popular here in the US than across the Atlantic in the UK, but even we wouldn’t of suspected that there’d be such a substantial margin in sales between the two nations.

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6 Comments on "Toyota Prius Plug-In Hybrid Outsells Vauxhall Ampera (aka Chevy Volt) in UK in 2012"

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12750 Prius vs 23461 Volts
460 Prius vs ???????????????????????
What is the number Eric!

@ Mark

The UK sales results are direct from Toyota. Vauxhall has yet to publish official numbers, but Toyota confidently states that: “Toyota’s Prius PHV was the best-selling plug-in hybrid in the UK in 2012, achieving 470 sales from its launch date in July 2012 and outselling its nearest rival, the Vauxhall Ampera, despite it being on sale 3 months longer than the Toyota.”

We’ll try to add official Vauxhall data when it becomes available.

I found an article that stated that -through November- 450 Amperas were sold in the UK.

If true, Toyota may have egg on it’s face when December sales are announced for Vauxhall.

In general is the Prius losing it’s luster? The Chevrolet Cruze outsold all combined Priuss in 2011 and still in 2012. Now with the Ford C-Max it seems that could hurt sales of both of those.

I believe Toyota is keeping the price of the plug-in model artificially high, plus they are limiting sales to select markets, which keeps sales low. If Toyota lowered the price of the base model plug-in by $2,000 to $3,000 and released it in all markets, it would probably be selling pretty well.

But I have to admit I’d much rather have a C-Max energi than a PiP at this stage of the game.

Of course, at the moment we’re very pleased with our Volt and Leaf and have no need for any other car.

The difference between Plug-in sales in the US and the UK is enormous, after all we are talking about the difference between the #1 EV market (US – 55K in 2012) and the #8 (UK – 3K).

But if we take in account the EV market share in the general market, the number one is by far Norway with 3,02%.

The US is #9 (0,39%), behind Sweden (0,43%) and the UK is #19 (0,14%), behind Portugal (0,15%).

So, it’s not that electric cars became a huge hit in the USA, it’s more that the UK is falling behind in the EV (R)evolution.