Toyota Prius Plug-In Hybrid Joins London’s Openstart Taxi Company


Toyota Prius Plug-In Hybrid

Toyota Prius Plug-In Hybrid

Openstart Orders Up A Load Of Prius PHEVs

Openstart Orders Up A Load Of Prius PHEVs

“Prius Plug-in is set to join the army of hybrids beloved by London’s licensed minicab drivers. Openstart Ltd has ordered 80 of the rechargeable hatchbacks, making them available to private hire operators for the first time through the Public Carriage Office (PCO).”

According to the official Toyota Blog site.

Hamid Tehrani, Openstart’s owner and managing director, stated:

“We have always been pioneers of new technology in the PCO, right from when we first introduced automatic transmission to our fleet, something that’s gone on to become a default feature.”

“We are delighted now to be including Prius Plug-in, introducing our customers to the great benefits of Toyota’s simple, reliable, low emissions plug-in hybrid system.”

Stuart Ferma, Toyota’s National Fleet Sales Manager, commented:

“Our hybrid Prius and seven-seat Prius+ are proven favourites as private hire vehicles and we’re delighted that we are able to help Openstart develop the potential of Prius Plug-in as another strong proposition through the PCO.

“Prius Plug-in can deliver lower running costs, lower emissions and ease of use in the urban environment. And unlike all-electric vehicles it’s a ‘best-of-both-worlds’ proposition, as the hybrid petrol engine is automatically engaged should energy levels be depleted, or extra power be needed.”

Openstart has already taken delivery of 50 of its new Prius Plug-in.

One claim put forth by Toyota caught our attention for being questionable – perhaps it’s a cumulative thing?:

“Prius Plug-in has the potential to offer hours of emissions-free driving around the capital, thanks to its excellent all-electric driving range…”

Source: Toyota Blog

Categories: Toyota

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14 Comments on "Toyota Prius Plug-In Hybrid Joins London’s Openstart Taxi Company"

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Hours of emissions-free driving huh? Well, if it is a traffic jam you are stuck in for hours, and you aren’t running the climate control, I could see that.

Average speed in London….. 8.98 mph
(almost double what it was before the congestion charge)
Average temperature in July. 19 oC

Sitting in a traffic jam without the AC on is pretty much what it is like driving in London.

I don’t see how the plug in would help at all with an 11 mile range. Do they get to charge at all during the day?

Other than a car pool sticker in some states, the only real advantage of this car would be mountain driving. A normal hybrid maxes out the battery long before you get to the bottom of some hills, so it is sort of a super-hybrid.

I could see it work at airport duty, if there’s chargers available.

But it charges too slow to be useful in that scenario.

I still thing a Prius V with 20+EV miles would be a good seller. Or even better, one with the Volt 2 drivetrain.

I don’t think the regen braking recharges the additional lithium-ion batteries on the Prius Plug-in.

Yeah, I don’t know why they wouldn’t instead opt for a Volt, with a 40 mile range of true gas-free driving and gas-extended driving afterwards.

I’m guessing sticker price plays a role.

London is 12.5 miles across and has a large number of charging points.

There is also the small matter of the congestion charge which I think Taxi’s are exempt from but I am not sure if that includes cars that are not “black” cabs.

I think with a car driving for years, each day 11 miles electric, you get hours of driving electric ^^

Why no Opel Ampera / Volt…

I agree Alex. Although, the lack of being able to have a third passenger in the back may have something to do with it.



This headline was what originally coined the internet phrase – LOL. PiP for its EV goodness.