Toyota Prius PHV Sales Card U.S. – Exclusive InsideEVs Sales Infographic (Updated)

JAN 13 2015 BY MARK KANE 15

Despite Toyota seemingly not interested in plug-in cars (Prius PHV isn’t even available nationwide) and pushing for FCVs, the Prius Plug-In Hybrid was actually the 3rd best selling plug-in car during the period of 2012-2014. Tesla probably soon will attack this 3rd place position.

38,102 is the total result (13% market share during the period of 2010-2014), however sales during the last three years were basically flat.

It should be noted that the Prius PHV’s parent Toyota pretty much abandoned the model in the US this summer and has stopped shipping inventory depth that can fill demand in America.

We are still unsure if this was a result of being caught of guard with demand for the car in the spring when sales unexpected exploded past the 2,600 unit level (lengthier lead times are needed to build out the PHV) – or because the company is starting to wide down production in antipation of the next generation of Prius (and Prius PHV) coming in the fall of this year, akin to what GM has done with the current iteration of Chevrolet Volt.  Perhaps it is a little of both.

Interesting is that during its best months, the PHV accounted for 13.4% of all Prius sale. On average, the share is closer to 6%.

Here is a set of graphics describing the U.S. sales situation for the Japanese plug-in hybrid:

U.S. – Toyota Prius PHV Card – December 2014

U.S. – Toyota Prius PHV Card – December 2014

Update (January 14th, 3:59 am): adjusted/extended Prius PHV market share line data to reflect all-time results (hat tip PHEVfan)

Categories: Sales, Toyota

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15 Comments on "Toyota Prius PHV Sales Card U.S. – Exclusive InsideEVs Sales Infographic (Updated)"

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Bill Howland

I related the story of a friend who recently traded in his Prius for a Juke.

“How do you like your Juke”

” I miss my Prius already”

“Why didn’t you consider a Plug-in-prius?”

“I don’t want a car that can only go 12 miles”.

“You’ve still got a full gas tank in the car, after 12 miles u still have 300”

“You mean there’s an engine in the car?”

“Yes, if you like the prius youll love the PIP since on short trips you’ll avoid using any gasoline.”.

I think Toyota should tell their Prius owners that there is no downside to upgrading to the PIP.

ModernMarvelFan

“I think Toyota should tell their Prius owners that there is no downside to upgrading to the PIP.”

There are actually 2 small downsides.

1. NHTSA rated PIP 4 stars overall instead of 5 stars for regular Prius due to higher rollover risk.

2. PIP has slightly lower hwy MPG rating than the regular Prius…

ModernMarvelFan

Also, to the EV community, it is absolutely a bad thing, especially in California.

I know so many PIP owners in California who doesn’t ever plug their PIP in and only bought it for the carpool stickers…

Spec9

That is such a sad story. How could this person think anyone would sell a car with 12 miles range?

Brian Henderson

Generally the “Sales Cards” are very informative and great for getting an overall understanding of a vehicles sales.

One suggestion:
For the first graph showing monthly sales; I think having a 12 month calendar with the same months data grouped together would provide better insight. This would make comparing year-over-year monthly values easier by aligning all months to the annual seasonal sales pattern.

Jay Cole

/throws stone at Brian

(=

kaleb

12 miles of EV range is pathetic; that metric needs to double if not triple.

David Murray

Indeed it is pathetic. It was really cool back in 2010. But times have changed. 12 miles no longer cuts it. Especially combined with the lack of a true EV mode and any decent acceleration from battery.

I’m just waiting for one of the trolls to come in and say it has 6 miles. At least you can denigrate the car while keeping your facts straight!

Just_Chris

I disagree with the idea that the pip (and the other diminutive plugin’s) are pathetic or a waste of time they play a very important role. They reduce fuel consumption, increase the drive for more charging infrastructure, boost battery production and introduce people who are environmentally conscious but know nothing about cars to the idea that they don’t need to burn gas to get places.

Spec9

The plug-in on training wheels.

PHEVfan

Either I”m misreading it, or the 3rd graph has a glaring error. (this is the graph where “Toyota PHV growth year-on-year” line comes down from the stratosphere in the middle of the graph).
It shows the year-on-year growth for Dec 14 at ~50% yet Dec 2013 was 919 vs 492 in ’14. That’s more like ~50% DECLINE.

Am I misreading that?

NZDavid

Yes you misread the graph.

The blue line represents year on year change, so for December that is dec 13 at roughly 25,000 Vs jan-dec 14 at 37,500 (ish).

You need to read it in conjunction with the cumulative bar chart on the left hand scale.

Great graphics, IMHO.