Toyota Opens Special Mirai Showroom


Simply to showcase and offer test drives in Mirai, Toyota has opened this dedicated Mirai hydrogen fuel cell car showroom located “within a hydrogen station operated by Iwatani Corporation in Tokyo’s Minato Ward.”

Mirai Outside Of Hydrogen Station

Mirai Outside Of Hydrogen Station

Here are the details:

New Toyota Mirai Showroom in Downtown Tokyo Offers a Glimpse of the Future

Tokyo, Japan, April 13, 2015―On Friday, Toyota will open a showroom to highlight the groundbreaking Mirai fuel cell vehicle, which went on sale last December.

Located within a hydrogen station operated by Iwatani Corporation in Tokyo’s Minato Ward, the space will serve as a hub for sharing information on fuel cell vehicles and hydrogen, with the aim of promoting a hydrogen-based society.

In addition to having one Mirai on display and another for test drives, the showroom will use videos and other media to raise awareness about the features of the vehicle, the benefits of hydrogen and more.

And some additional info:

Mirai Showroom

Mirai Showroom

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23 Comments on "Toyota Opens Special Mirai Showroom"

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Not viable for the US, Toyota.

Yeh but Eric you have to admit this is a pretty good sales tactic. Sort of like Tesla.

How many dedicated show rooms do the Detroit car manufacturers have for their EV’s? ….none.

Given enough money and marketing Toyota could pull this off.

After all the majority of Americans prefer going to the gas station anyway.

GeorgeS said: “After all the majority of Americans prefer going to the gas station anyway.”

Really??? I’d rather charge my phone at home each night rather than having to drive to a phone charging station twice a week.

Having this hydrogen station open only from 9 to 5 on weekdays, and closed on Saturdays, Sundays, and holidays certainly isn’t going to help sales of the Mirai.

Oops! It’s the showroom that is open 9 to 5. It’s doesn’t say whether the hydrogen pumps will stay open 24 hours on weekdays or shut down at 5 pm with the showroom.

I guess they’ll be open and able to fuel 15 cars a day πŸ™‚
Without reading the article, is this station producing H2 out of bull crap as well?
Good luck to you Toyota, you’ll never see me driving one of these.

Well they make about 5 cars a day do that will – Was a actually at Toyota last week.
Nice presentation even sat in a Mirai….

Great car – only one thing wrong with it:
Hydrogen Fuel cell.
Should be a Plug in !

Yes. Convert it to an EV and it gets interesting.

Will the facility have a disaster plan when there is a hydrogen leak?

If there is a fire in the building, is there a way to keep the onboard hydrogen tank (contents compressed to 10,000 psi) in the demo vehicle from exploding?


Why the inordinate concern about hydrogen? Its much much safer than propane. People I respect say its slightly safer than gasoline overall, and I’ve seen cars with gasoline in the tanks inside malls, etc.

I would assume this car is equipped with a $ 35 presure relief valve in case the ambient got too warm.

Anyway, editorially Jay Cole must love these hydrogen vehicles.

I’m sure it will be very over-engineered. The idea of an 11,000 psi tank of flammable gas under the seat is a but unnerving to some people though.

Good question.

I’ve tried to debunk the idea that the hydrogen in the tank would burst into flames if it did spring a leak, pointing out that hydrogen has to be well-mixed with air before that could happen, and the gas expansion if the tank did rupture would be much too rapid for much mixing to occur before the gas dissipated. But my attempts at enlightenment have been ignored.

I think there is an entrenched public perception that hydrogen is dangerous because of the /Hindenburg/ disaster. In truth, the reason that airship burned so quickly and fiercely wasn’t due to the hydrogen in the zepplin, but rather that the fabric cover was unintentionally impregnated with thermite!

A better indication of the difficulty of setting fire to pure hydrogen gas is the extreme difficulty the British had in shooting down German zepplins over London during WW I. Even using flaming tracer bullets, fighter planes utterly failed again and again to set fire to the zepplins.

Hydrogen fuel is hopelessly impractical, but not because it’s especially dangerous. In fact, it has pretty low energy content by weight, and in many ways it’s safer than gasoline.

I don’t know. Park your fuel cell vehicle in an enclosed garage and have a slow leak in your fuel system. The hydrogen pools in the ceiling and then a spark blows the roof off. Hydrogen and oxygen mixtures are explosive over a very wide range of compositions.

I don’t know how likely this scenario is, but it worries me.

Well, -any- type of energy carried on board a car can cause a fire. That’s the inevitable result of carrying enough energy to push a car down the road at highway speed.

Gas guzzler car fires are more common than apartment fires. Seems pretty silly to me to spend time worrying about a fire in a “fool cell” car, when it’s almost certainly less likely to catch fire than a gas guzzler.

Humans pay a lot of attention to perceived -new- threats, but we’re not very good at judging relative risk. As an example: Fear of flying. Flying in a commercial plane is -far- safer than riding in an automobile, yet very few people spend time worrying about the much greater risk of injury or death in a car crash.

Lensman said:

“Hydrogen… has pretty low energy content by weight”

Oops! Stop, reverse that. Hydrogen has a -high- energy content by weight, but low energy content by volume, as compared to gasoline and other liquid fuels… even when compressed in a “fool cell” car’s tank.

Yeah, sorry. But of all of the concerns about Hydrogen, this is just not one of the issues that concerns me. Fossil fuels of all kinds have similar danger of fire/explosion. I think those risks can be managed. I simply don’t see hydrogen as a viable product that the consumer will embrace as it offers zero advantage over EV, PHEV, or existing gasoline vehicles other than it is supposedly “green” and even that is debatable. Yet it costs way more.

Hopefully they will be able the easily swap out the fuel cell and hydrogen tanks for a battery and charger so they can actually sell for the 100 of these things.

That would be a converted from hydrogen, it is better to start an ev from scratch.

And how many hydrogen filling stations are there?

Yeah, you can round up to zero.

It has 300 mi of range, that is only slightly higher than the Tesla 85D.
In a few years Tesla will have a 100D, consistent with the ~15% improvement of the 70D over the 60.
It does not have the equivalent to the superchangers, and this one advantage it does have – time to refill, will be eliminated within 5 – 10 years when Tesla hits $100 / kWh, and could go a day’s driving distance on a single charge.

So, nice try, but no.

It has 300 mi range, but you have to subtract the 50 miles of range for your weekly? round trip to a hydro station.

and add 60 minutes or round-trip to the “5-10 minutes of fill time” that is the main reason certain entities promote H2 in the first place over EV’s. And add the $10 it costs each week for that wasted 1 kg of H2 to make that round-trip (once Toyota stops subsidizing the H2 cost).