Toyota Mirai To Launch In Norway, Sweden & The Netherlands Later This Year

APR 4 2016 BY MARK KANE 44

Toyota Mirai arrives to Nordics

Toyota Mirai arrives to Nordics

Toyota announced expansion of the hydrogen fuel cell Mirai’s availability into Sweden and Norway, as well as to the Netherlands later this year.

Numbers “will initially be relatively small to eventually increase significantly in the years leading up to 2020”

The Japanese FCV was already launched in UK, Germany, Denmark (in 2015) and in Belgium this year.

The Mirai isn’t afraid of the cold according to Toyota, and the introduction will be supported by new hydrogen refueling stations.

In Norway there is already 5 hydrogen stations – hydrogen providers HyOP and Uno-x have committed to install more than 20 additional (however they are giving themselves a lot of time to complete the assignment – by 2020).

In Norway the launch comes at a time when on top of the 5 existing hydrogen stations in the east of the country, two local hydrogen providers (HyOP and Uno-x) have committed to add more than 20 hydrogen stations across the country by 2020. The hydrogen stations are also expected to be a priority in the 2018-2029 National Transport Plan that comes with additional funding. Toyota customers can enjoy the same benefits of electric vehicles, i.e. VAT and tax exemptions on purchase, access to bus lanes and free toll.

Toyota Norway PR Manager Espen Olsen: “This is an important milestone for Toyota Norway. We believe this is the start of something big, and we believe that this technology will play a key role in cutting emissions from Norwegian road transport, thus helping the country to achieve its climate targets”. Ahead of the launch the Toyota Mirai has been extensively tested on Norwegian roads and the car has passed all tests with flying colours. The Toyota Mirai has proven to successfully cope with the typical winter cold in Norway. “The cabin warms up very fast thanks to the heat produced as a by-product by the fuel cells, with no impact on the range of the car”, adds Mr Olsen.

A similar approach is taken in Sweden, which also boasts “green hydrogen” (100% renewable energy used to produce H2).

100% Green hydrogen

Similar to neighbouring Norway, Sweden already has a number of hydrogen stations in cities such as Stockholm, Gothenburg and Malmö, with more in the pipeline to open later this year (Mariestad and an additional station in the capital Stockholm). In Sweden hydrogen can easily be sourced as it is locally produced 100% based on renewable energy, just like in Denmark. Toyota Sweden PR Manager Bengt Dalström: “We see the introduction of the Toyota Mirai as a way to accelerate the development of hydrogen infrastructure in Sweden.”

Toyota Mirai arrives to Nordics

Toyota Mirai arrives to Nordics

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44 Comments on "Toyota Mirai To Launch In Norway, Sweden & The Netherlands Later This Year"

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So this is the latest scoop on the Mirai.

I hope this latest Mirai news doesn’t overshadow Tesla’s launch of the Model 3, which I believe occurred a couple of days ago. 😉

Thanks a lot dude, I had orange juice in my mouth when you posted that!

deborah crazy train flower power

I think Tesla has a lot of good support..And the crowd they had to sign up was amazing 🙂 I believe they are ahead of their competition…

What an ugly car. Inside and out– from it’s high pressure hydrogen drivetrain, to it’s huge, fugly air intakes in the front.

They could possibly sell dozens of them in the coming years.

Toyota is feeling the heat of the enthusiasm for Tesla’s Model 3.

Toyota PR said:

“will initially be relatively small to eventually increase significantly in the years leading up to 2020”

LOL! When reading Toyota’s increasingly divorced from reality claims for their fool cell cars, I keep getting flashbacks to Baghdad Bob. You remember, the Iraqi spokesman who kept insisting the Iraqi military was winning great battles even while U.S. tanks were rolling into Baghdad?

Mirai sales are going to go down every year, as the almost nonexistant market demand for a hydrogen-powered car is rapidly exhausted. Will Toyota still be making the Mirai in 2020? I certainly hope they’ll quit throwing money down that rathole before then!

Well, 10 is significantly more than 1

Yes, well, I just refer you to jelloslug’s comment above. Couldn’t have said it better myself.

Musk trolls hate this, but tesla can’t compete in “green” aspect with hydrogen. There is no other practical way to store electricity long term from intermittent clean sources. It is better in Scandinavia with a lot of hydro plants, but it isn’t enough worldwide. And you even need some “clean diesel” burning aftermarket heater to drive reliably in battery car up North in winter at some -15-25 C.

Let’s see when (if?) there are enough intermittent clean sources that need H as storage medium. Long before those H sources become contenders, nat gas reformation will be far cheaper and too tempting to pass up.

My prediction is that better (cheaper) source of electricity will be found soon, Fusion or otherwise. Then H and FCEV will be practically useless.

CARB states currently require a mandatory minimum of 33% renewable hydrogen at fueling stations, with the mandatory renewable percentage scheduled to rise when demand hits a certain threshold.

If fusion becomes a source of electricity, wouldn’t the extremely high temperatures that fusion generates be very conducive to also making cheap hydrogen? And if the fusion creates excess electricity over the current demand for electricity, wouldn’t it be better to use that excess electricity to make hydrogen rather than throwing it away?

FYI, last month Germany turned on its fusion reactor for the first time.

Nuclear doesn’t need long term storage, but if you really want to use wind and solar, fine, make hydrogen. But don’t put the hydrogen in a car, use it to make electricity in a central plant.

Sigh. Every conservative hack whinges about intermittent green energy. But it is not nearly as big as an issue as people seem to think.

It can be addressed with many different techniques such that the amount of storage you really need is not that big. There source diversity (solar & wind tend to generate power at different times from each other), geographic diversity, long-haul transmission lines for wide geographic diversity, demand-response, use thermal storage for load shifting (ice-based air conditioners), hydro for some dispatchable energy, biomass for some dispatchable,CSP+storage for evening energy, tidal power for some dispatchable, geothermal for some dispatchable . . . and after all those techniques are used just add relatively small amount of storage with batteries/pumped-hydro/etc. And has a back-stop, natural gas turbines.

zzzzzzzzzz said:

“…can’t compete in ‘green’ aspect with hydrogen. There is no other practical way to store electricity long term from intermittent clean sources.”

Let’s see, we could use electricity to generate hydrogen and then convert that back to electricity at perhaps 50-60% efficiency, at best. Or we could use battery storage, for ~85-90% efficiency.

Gosh, which will we choose? What a dilemma… NOT!

Wait… what?

There is a much better way to store intermittent green energy: Batteries! Charging today’s lithium batteries is 95% efficient. Making hydrogen is 40% efficient. The response time to supply standard AC power to the grid from a DC battery via an alternator is 8 milliseconds. Fool cells are nowhere near as quick. This makes batteries much better suited than fuel cells as a buffer for intermittent renewables. Fool cells are much more expensive per kWh of storage capacity (in addition to being more than twice as expensive as batterys in terms of energy due to the low efficiency; you must make 2.2 kWh of renewable electricity to store 1 kWh in H2 – versus 1.06 kWh if you use a battery). In just a year or two we’ll see battery with further reduced internal resistance, by 25% or more. So the overall 5% loss today is 4% tomorrow and will continue to decline at least to 3% before 2025. Hence the laws of physcis guarantee that no other storage medium will ever be much better – you cannot avoid losing *some* energy, and you lose very little even today if you use batteries. Today’s grid cannot handle a mix with… Read more »

How do you propose to address the huge seasonal shortage of renewable electricity in winter on a electrical grid approaching anywhere near 100% renewable energy?

Do you:
1) overbuild wind and solar to handle 100% of the renewable energy required in winter and throw away all the excess renewable energy generated in summer;

2) build a continent-scale battery storage system to charge once a year in the summer when there is excess renewable energy, then discharge it once a year in the winter when there is a seasonal shortage of renewable energy, and repeat this single charge/discharge cycle over 15 to 20 years as the continent-scale batteries degrade due to age and have to be replaced every 15 to 20 years; or

3) use excess renewable electricity in the summer to electrolyze hydrogen and store it in geological formations, which would last for millennia, and use the stored hydrogen in the winter when there is a annual shortage of renewable energy?

In northwestern Europe winter gives the most wind energy, not the least.

I suspect that hydrogen’s BEST use is the seasonal storage of energy.

Not cars.

But the best news I read elsewhere was that Toyota is partnering with Microsoft – lol that gonna be great!!!

You’ll be driving on the highway and suddenly a notice pops up saying you have 10 minutes to stop somewhere after which the car will forcefully restart 🙂
Can hardly wait 🙂

Now that could give a new ring to the “blue screen of death”. Literally.

I am only interested in the Toyota Mirai because it is so obviously cynical.

Toyota stop it – it doesnt make any sense!

Toyota stop it – it doesn’t make any cents either!

Let them die. The world will be better off without them. I have never liked Toyota, but it’s only lately with their fool cell crap that I’ve come to truly hate it. I resent the fact that my money (I’m Norwegian) is being used to build extremely expensive infrastructure that benefits a technology that would only be bad for us. I wish I had a clue how to fight this, but as a nation built largely on oil I think the government listens to oil execs rather more than me. And while there are many people who know and who care, the large majority like in most nations is both ignorant and uninterested, and probably see hydrogen exactly the way Toyota wants them to see it – as a green technology that is better than electric cars (people here equate EV with BEV, and many don’t even realize that fool cell cars are also EVs, and have no idea that using hydrogen is much less energy efficient – although they do know that the tailpipe emits only water). It’s a bit depressing. I’m pretty confident that BEVs are winning, but thanks to the efforts of Toyota, Honda, and (to a… Read more »

I would love to be a fly on the wall over at Toyota headquarters when they review the Model 3 pre-orders.

Toyota is stuck with an over-priced car that can only be refueled (half way) at a few select locations. Oh yeah, and it’s hideous.

Japan also gave us the Mini-Disc and analog HDTV.

Mirai is, again, attempting to force a solution to the chicken and egg problem of H2 infrastructure by going first. It’s like the Tesla Roadster of FCEVs. Likely it will sell more than the 2,500 Roadsters out there, but mainly in Japan.

Yeah, but the Tesla Roadster ran on plain old electricity, which was all over the place. Highly compressed clean hydrogen? Not so much.

The biggest problem FCVs face is the cost of the refueling stations. No matter how good the cars are (and that’s a big enough problem) the cost of the infrastructure, and the fact that it wouldnt be self-sustaining financially for at least 10 years and probably 20-30, just kills the financial viability. Unless taxpayers are willing to dump several hundred billion on the startup phase, it simply isnt going to ramp fast enough to keep the stations in business.

The H2 FCV industry already went though this boom bust cycle once in the mid 2000s.

Thats all true but remember that the operators will be energy giants that have fairly deep pockets just to keep them in the game.

With oil at $40 their pockets are a lot less deep than they used to be. Cutbacks are so deep truck sales are falling in Texas. I doubt they’re in a mood to bet the farm on H2.

It’s not like shareholders demand long term growth. They can whistle past the graveyard like Kodak did for 10 years and then cash in golden parachutes when it all goes Tango Uniform.

You mean Titus Upson? 🙂

Alas, how quickly we forget. Obviously, Toyota never heard of the Hindenburg. One serious crash, will erase the Mirai forever. I doubt if they will ever find the pieces to study the accident. H2 is a volatile gas. Using it to propel yourself down the highway masks a subliminal death wish. Electricity on the other hand………..

Do you seriously think that Toyota hasn’t done any crash testing on the Mirai? Seriously?

In fairness that’s a myth. H2 burns alright. But it can only explode under very precise conditions. And the burn part is more or less like any other gas/liquid fuel out there. Hindenburg was mainly caused by the paint on the outside of the ship. This being said; miri is a non starter.

That’s not what I remember from playing with hydrogen in chemistry class at school. Mind you it was a long time ago – maybe hydrogen has changed.

Well at least the Mirai’s going to Norway, where it’s not afraid of the cold, like the Model S is. Oh, wait….

What kills me is a deep-pocketed company like Toyota, can very likely bring a compelling BEV to market rather quickly. So is this playing to the fact that the Japanese government is enamored with hydrogen, or are they really going to see how deep the rabbit hole(money pit) goes?

There are two major factories in the Toyota push for hydrogen.

As a company, they were universally chided for the hybrid Prius. They held the course, and were ultimately quite successful. So, telling them they are wrong doesn’t help the corporate mindset. By golly, they were right with the hybrid Cr, and they are right with the hydrogen car.

Of course, governments are only too happy to fund this, like Japan and California.

Japan had a pivotal disaster in March 2011 that led to desperation in my view. Their plan is to take dirty coal from New Zealand / Australia and turn it into hydrogen to then power their cars. They just throw money at it, and nobody will tell them that the emporer has no clothes.

The state of California is something entirely different. They are infiltrated with hydrogen “moles” who are pushing anything that keeps state money flowing to their cronies.

Scandinavia has other storage for intermittant electricity generation than hydrogen and batteries: reservoirs in Norway. There is an interesting article on it here: