Toyota Establishes Dedicated Zero-Emissions Vehicle Division


Toyota working toward the introduction of more green cars.

We have no real indication of whether or not Toyota is about to get real with EVs, but what we do know is that the automaker has officially set up a brand-new division for zero-emission vehicles.

Toyota just announced the launch of a division with the specific responsibility of overseeing its emission-free vehicles from initial development all the way through production. This will be in an effort to work toward more “green” cars and speed up and streamline the process.

The automaker’s new division is coined the Toyota ZEV Factory. In the beginning, it’s comprised of some 200 employees in the fields of development, parts, preparation, and production. The ZEV Factory will focus its energy solely on electric cars and fuel-cell vehicles.

Due to stronger emissions regulations throughout the globe, Toyota is set to make a more concerted push toward increasingly environmentally friendly products.

In December of 2016, Toyota President Akio Toyoda initiated a similar, in-house, 50-employee electric-vehicle team with similar goals, which he headed up himself. Now, nearly two years later, this new endeavor is the next step in the process.

The new ZEV factory is led by Toyota executive vice president for advanced research and development, Shigeki Terashi.

Source: The Mainichi

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41 Comments on "Toyota Establishes Dedicated Zero-Emissions Vehicle Division"

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Screw toyota

Yeah, screw the company that popularized hybrids 10 years before anyone came close to doing the same.

Hey; I’m a huge Toyota fan for the last thirty five years (the wife still drives an 03 Prius) and yet they will remain dead to me until they bring out a compelling, non-compliance BEV.

Prime is very competitive. It’s your cheapest way to reduce your transportation carbon footprint.

Toyota hasn’t announced any BEVs yet, but I’d love to have some soon. The more the better, and they should be good quality.

Tacoma BEV or PHEV would be nice.

InsideEVs will have a correspondent on Mars before that happens.

Insight is landing within the month.

The journey of a thousand miles begins with a single step, though you must continue to place one foot in front of the other and move forward.

Well, now we all know where you work: a fortune cookie factory!

Man who flies upside-down in airplane, will have nasty crack-up.

(⌐■_■) Trollnonymous

It’s hard to tell whether this means anything. It could simply be a renaming of the fuel-cell group.
Almost 2 years ago, they announced an “EV division”; nothing seemed to come of it so far, not even PR.

The loss of every single 1 % of market share starts the journey to success.

Are you joining ffbj’s fortune cookie factory? 😉

Umm, no. This is a scale up to a full end to end production system for electric vehicles. Note the specific focus on design, parts procurement, and production. It’s all the EV components , all the rest of the vehicle production the body, glass, interior, suspension , HVAC is old hat. Toyota is already a low cost/high quality integrator and assembler of vehicles, they make about nine million a year.
Toyota is a master of scaling manufacturing and assembly. This new group is the organization of two hundred that will creat the system to source the parts and production machinery required to scale the EV profitability and sustainably. Expect a new line of vehicles in about two years. I have seen them do do this before. The EV market battle will really start in 2020. I have seen them design and start production on a new vehicle in as little as 17 months. Typically they have a 21 month cycle.

Note the rock solid balance sheet to sustain this.

What makes anyone think these will be EV’s? Lexus (Toyota’s Luxury Division) has already basically stated all their Hybrid ICE products are “Electric Self Charging”, and that Hydrogen cars are the way to go – Toyota’s official policy is that the
“Mirai is a much more important vehicle to Toyota than even the Prius is”.

The Prius Prime is a step in the right direction, but I think that anything EV that Toyota comes out with in the near future will be more half-hearted attempts to remain ‘Relevant’ (but obviously absolutely nothing from Lexus – strange that they wouldn’t want to have at least ONE competitive PHEV model)…

The main emphasis will remain more H2 vehicles.

Two things:
– Zero Emissions to Toyota means FCEV
– it’s 2018 Toyota, and you are just now announcing this? The boat left a long time ago, you missed it.

Tesla started producing the original Roadster in 2008, but Toyota is only now getting around to establishing a zero-emissions vehicle division?

Hmmmm. When people say “Better late than never”, they usually don’t mean ten years late! 😯

And as Wavelet said, let us hope that when Toyota says “zero-emissions vehicle”, they aren’t merely talking about their fool cell cars!

10 years after they are finally going home:

That just means that they are focusing on building their 2nd generation FCV.

Another BS Toyota tease

Can I volunteer as a designer? They certainly need at least one.

If it is a FCEV who cares if it is ugly?

Fuel Cell is a good alternative to EV because it will allows to have a long range and quick fill. It also helps making the car lighter. It is a good environment because they doesn’t use any rare-earth elements. Toyota makes a good decision.

Right… how do you explain Tesla’s 1/2 million reservations (and now 100,000 deliveries ) for their Model 3 compelling EV?

Many of which are coming at the expense of Coyota thankfully.

It’s only “long range” so long as it doesn’t get more than ~125 miles away from any of the rather few public H2 fueling stations, which are almost nonexistent outside of two areas in California.

And the Mirai is heavier the the Model 3. So much for making it lighter.

And rare-earth elements are mostly use in PEM motor wich even FCEV share, unless you mean cobalt in battery that ain’t a rare-earth element.

“”rare earth metals “” ??? are not used in batteries, Cobalt is not rare earth and Tesla/Panasonic are using Aluminum as transfer material. There is rare earth Neodymium used in PMA electric motors thou, which is 100% recyclable.

The biggest consumer of rare earth (1/3 of global production) are Big-Oil with their refineries (cracker catalysts) by the way, so strange Big-Oil is always spreading this batteries contain rare-earth FUD.

And Palladium, Rhodium or Platinum used in ICE catalysts, particle filters and fuel-cells are 200 times more rare than “rare earth” so just another FUD, and this precious metals are consumed over time so only small parts are still recyclable. Strange that Big-Auto and Big-Oil are pointing to this rare-earth FUD when they are themselves the main consumers of problematic materials.

Except it sounds like they’re they’re hopping on the EV bandwagon. EVs have a obvious advantage in that they’re more efficient.

Investors asked Toyota “What the Earth” you guys are doing with Model-3 overtaking Corolla in sales.
Toyota has to say something and so this new division which will do nothing.

If they are really interested in fuel cells, then they should launch a FCEV version of Prius, Camry, RAV-4 etc.

Yeah, obviously Toyota is dumb.

Investors of Toyota understand long-term plans and clearly see beyond the current early-adopter hype. Prius Prime demonstrate a profitable path to affordable plug-in hybrids.

They should set it up as a separate legal entity so that at least something survives when Toyota goes bankrupt.
With no fully electric cars and no sales of fuel cell cars they will even struggle with compliance requirements.

The ZEV Credits Team.

It has been interesting to read opinions here from those who endorse niche approaches with hope of mainstream acceptance. Their opinion makes sense from an engineering perspective, since design is usually well thought out. But from the business perspective, their stance is disastrous. Betting the farm on a plug-in choice that will mostly likely never be competitive with that own automaker’s traditional choices is like watching the Titanic sink. What’s the point of pushing a product that dealers won’t accept?

This dislike for Toyota’s recognition of need is bewildering from a group claiming to want the masses to embrace plug-in technology. So what if the specs aren’t pushing the envelope? That isn’t how business is sustained. Niche offerings are impressive, but it the so-called “boring” vehicles that bring in the dependable profit. It’s ironic how much Prius gets mocked for being plain, ordinary, unexciting; yet, millions have sold. That’s the very point of mainstream acceptance. Being ubiquitous means not standing out.

Oh well. Some people won’t ever figure it out. That’s their loss, not Toyota’s.

Toyota is Scared SHITLESS when Tesla begins making the Model 3 ($35,000) version. They will no longer have any advantage . Even their cheap $20,000, will be annihilated quickly. It will be a sudden death much quicker than people think, especially if Tesla can make them quickly.
I was watching how sandy Monroe the tear-down expert says on bloomberg – that if Tesla could figure how to make the body in white efficiently without the complexity and weight reduction they would catch the legacy OEM’s with their pants down without any possible way to respond.
I think lots of OEM’s woke up to that reality and are changing their tune having seen the way Model 3 is DESTROYING charts on every car out there!
The germans are scared of releasing EV vehicles in the US market because when they are measured against the Tesla they will all fall short and expose their inferior electric technology. I bet most of them wont even light a candle to Model 3 but will cost double!!


Sounds like you are referring to GM. Neither Volt nor Bolt stack up against Model 3.

At least with Toyota, their audience will be very receptive to hybrids with a plug added, like RAV4.

Two hundred people is a Design/R&D studio, not a “factory”

It’s not a “design studio” it’s an vehicle engineering and production engineering organization just for the EV components. They will call on the specialist engineering resources throughout TOYOTA to get what they need done.