Toyota Enters New Zealand’s Plug-In Market With Used Prius PHEVs


Prius PHEV

Prius PHEV

Toyota of New Zealand has come up with a rather unusual way to enter the nation’s plug-in electric car market.  

We should note that it is extraordinarily hard/expensive to sell new imported plug-ins in the country – due to the MSRP adds.  Recently, Nissan even decided to pull the LEAF from the island.

Rather than offering new plug-ins in New Zealand, Toyota NZ will begin importing used, last-generation Toyota Prius PHEVs from Japan to sell in NZ.

As Stuff reports:

“Toyota NZ has begun purchasing low-mileage three-year old third-generation plug-in Prius vehicles in Japan, putting them through its Signature Class used vehicle refurbishment process at Thames, then offering them on the Kiwi market with prices between $35,000 and $40,000. ($25,000 USD to 28,500 USD)”

Toyota NZ general manager of sales, Steve Prangnell, commented:

“There’s a lot of chatter in the market about plug-in and pure electric vehicles. So far the market for them is small but we acknowledge it is slowly gaining traction.

“But the current new EV offerings in New Zealand can be seriously expensive, which is why we are taking another route.”

“That’s why our strategy is to go down the lower-cost used car route.”

Stuff adds:

“The used plug-in Prius cars have already started arriving, and at Thames they are being fitted with local audio and reverse parking camera, the dashboards are being converted from Japanese to English, and the owner’s manual is being replaced with an English language version. The cars, which will be sold through six selected Toyota dealers, will have a five-year warranty including replacement battery cover.”

Toyota NZ had tested the old Prius PHEV several years ago, but was unable to get prices down to a reasonable level, hence the old-is-new approach.

Source: Stuff

Categories: Toyota

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14 Comments on "Toyota Enters New Zealand’s Plug-In Market With Used Prius PHEVs"

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pretty slick idea

Toyota Signature class vehicles in NZ are pure genius.
If I have my history correct it went down something like this.
Toyota used to assemble cars in NZ.
The advent of roll on roll off car transport ships rendered this uneconomic.
But rather than closing the factory they started picking up ex-lease and low mileage used Toyotas and refurbishing them at the old factory to near new standards and reselling them with a new car warranty.
Toyota wins, workers win, sellers win, buyers win, genius!

Good summary of Toyota’s plant at Thames.

Some background on the reason for higher msrp wound have been interesting mentions a 25% sales tax on new vehicles, maybe that’s it ?

I’m not from NZ (but I did tay in a Holiday Inn last night), but the article that your referencing mention of a 25% tax (and exemption for electric cars) is using Norway as an example NW uses taxes as EV incentives. From what I know if NZ, there is a general 15% GST/VAT tax on most everything, and there are no import duties on light cars (as I don’t think there are any domestic manufactures). So I believe it’s just the high price of new cars versus used – and the fact that most EVs are fairly expensive. I don’t believe there is any real “added costs” for new cars, and there is an “exemption” for road use charges for EVs currently (there is some added just on EV’s for ACC or Accident Compenstation Corp tax, as that’s normally covered in a fuel tax).

Any NZ natives, want to better explain why new cars are so expensive?

Where is Miggy when you need him/her? 😛

Hi all, the link to the 25% Sales Tax relates to Norway not New Zealand, it was only using Norway as an example.
In general, motor vehicles and
motorcycles are free from tariff duty
and only subject to a goods and services
tax (GST)of 15%. Which if you are a business you can claim the GST back as a cost.

Apparently this is a New Zealand being a dumping ground of Japanese cars. Japan has stringent rules that lead to high vehicle turnover. I guess they have to get rid of them somewhere.

I wish the auto giants would do something similar in Australia. I am not sure what a 2nd hand leaf, Zoe or outlander sells for in the uk or Japan but it would probably be a lot less than in Australia.

Not keen on the pip but it better than nothing, which is where I fear we are heading.

Great idea on Toyota’s part, unfortunately in Australia our idiot politicians are holding up further grey imports and proper consumer lemon laws. The independent senator Nick xenophon is the IDIOT trying to stop this.

Let’s see which way the election and bun fight go over the next few days.

Australia must be the only nation in the world with a protectionist law that protects foreign companies, specifically disadvantage domestic small business, increases the cost of goods and harms the environment.

To blame all of this on 1 independent is a bit harsh, I think he is no more idiotic than any of the other half wits. I nearly lost it when Abott cut import duties on Japanease cars “to reduce the cost of living for Australians” how about just making it legal for Australian car dealers to import cars rather than forcing them to go cap in hand to the multinationals.

Hopefully the lowest primary vote in history for the 2 main parties and sharing a bench with lunatics like Pauline Hanson will remind our “leaders” in Canberra who’s the boss. They better work it out because if they keep going the way they are God only knows where we’ll end up.

Some background on the reason for higher msrp wound have been interesting.
New Zealand has not used MSRP since the 1980’s I think they may be talking about the motor disturber’s Recommended Retail Price, RRP.

Interesting concept. Pity the old Prius PH has only half the electric range of the new one, which itself cannot be described as anything but pitiful.

Apart from the double-pitifulness of the car itself it does make one think about how different dealerships can be. I hear a lot about GM dealerships not exactly working overtime to push their (rather better) PH cars, and now see evil kanevil hydrogen-fool-pusher Toyota has dealerships in New Zealand so keen to push PH cars that they resort to this..!

Maybe there’s some part of the puzzle we’re not seeing yet.