Top Ten 10 Sales Markets For The Nissan LEAF Show Plug-In Hotbeds For US (Graphic + Video)

JUL 25 2013 BY JAY COLE 24

Top 10 Sales Markets For The Nissan LEAF In 2013

Top 10 Sales Markets For The Nissan LEAF In 2013

Recently the Nissan-Renault alliance touted its 100,000th combined sale of a plug-in electric vehicle.

2013 LEAF Stops For A Quick Charge

2013 LEAF Stops For A Quick Charge

And while we know pointing to a particular sale and claiming it as ‘the magic number 100,000th’ sold is logistically impossible, it does allow Nissan to focus national attention on a particular market.

In this case, that market was the United States, and the city of Atlantla, GA – where more than 700 LEAFs have been sold since the new 2013 model year came out.

A promotional video put out by Nissan (below) features that 100K sale, as well as one salesman that sold 11 in a single day; as well as noting that Atlanta is Nissan’s 3rd best market in the US.

But where are the other markets?  Here is the top 10 city-areas for the United States.

  1. San Francisco – Oakland – San Jose
  2. Los Angeles
  3. Atlanta
  4. Seattle – Tacoma
  5. Portland, OR
  6. Honolulu
  7. San Diego
  8. Nashville
  9. Sacramento – Stockton – Modesto
  10. St. Louis

We assume if this is Nissan’s top selling city list, it is also probably the top list for your own favorite plug-in vehicle manufacturer too!  (well, maybe not Nashville)

Categories: Nissan, Sales

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24 Comments on "Top Ten 10 Sales Markets For The Nissan LEAF Show Plug-In Hotbeds For US (Graphic + Video)"

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The irony being that the Dallas/Ft.Worth or Houston metro areas are not on the list, yet we have some of the best fast-charge infrastructure in the nation.

I echo that sentiment from Houston.

The reported heat issues with the battery performance would be a non-starter for a vast majority of potential customers in Texas.

— Merlin in Houston

I don’t see very many (1) in Michigan.

“We assume if this is Nissan’s top selling city list, it is also probably the top list for your own favorite plug-in vehicle too! (well, maybe not Nashville)”

Why not Nashville??

LEAF is built in TN so there is a lot of support there because of it.

That is my point. Why not Nashville? It is home to the Leaf manufacturing in the US. Also the e-gallon ratio is one of the best in the country. Current gas average for TN $3.41 with e-gallon only 98 cents! I did not understand Jay’s last comment.

Perhaps I’m confused. I thought his point was a TN city would be expected to be a top X seller because the LEAF is built there. You would not expect a Tesla, FFE, Volt, etc to be a top seller there for the same reason.

OK, that makes sense. I know the labor force and property cost has drawn a number of automakers to TN. I wonder if the ratio of electricity to gas had anything to do with Nissan building the Leaf there. My daughter is working in the approximate vicinity and the car really has a positive image for many of the locals.

i live in Sacramento and i see Leaf after Volt after Tesla after plug in-prius after prius. I LOVE IT.

Ditto here, every single day. And I have a 5 min commute! The future is now…. they can’t stop us!

Atlanta is going to be an interesting data point in a year or two because the battery aging factor (capacity loss) is “above average”.

What’s really odd to me is that Atlanta doesn’t have that many public charging stations. A few level 2 charging stations here and there. If it wasn’t for Walgreens most of the other locations aren’t near anything useful (food, parks, shopping, or entertainment). Atlanta has no level 3 charging stations at all.

Someone my reply back saying Atlantic station/charging spot is a good location. And I agree. Its one of the only decent locations in all of Atlanta for charing (food, parks, shopping, or entertainment), but their are only three level 2 charging spaces and its always full.

For daily use, what drivers really need (as this site’s editors keep pounding home) is charging at home and at work.

This means that if you’re looking for the first public-charging locations to add, those should be at park&ride lots, as well as government and public-university campuses (which are the workplace or commute destination of many). Even trickle spots in these locations (workplaces, universities, government campuses) can go a long way in expanding EV options.
Shopping centers etc. are a nice-to-have. A combination of L2 and fast-charge can relieve queue-congestion there.

Public parks, e.g. state parks are of course another nice location for weekend travel. But given the current situation of most state park systems this would probably have to be crowd-sourced.

Here in Seattle (#4, with the rather enthusiastic local dealers always trying to land us on the podium) we’ve seen the transition firsthand.

After getting our Leaf last August and finally knowing how they look like, in the fall as we drove around town it was like “Wow, we saw a Leaf on our way!”

Now it’s become a “when” and “how many” rather than “if”. A kind of “spot the Leaf” game for drivers and riders, or even when commuting by walk or bus. If you’re near a major road for more than a few minutes, there’s always a couple of Leafs to be observed. And dealers could sell even more, if they get shipped our way.

The emptiness in the upper NE corner is glaring. Nissan should look into the (lack of) enthusiasm among their Northeast dealers, b/c I cannot think of other reasons why sales would be so relatively dismal there.

We’ve witnessed this in our Northeast trip a few weeks ago. I didn’t expect to see any Leafs during our lengthy road-trip days, but we spent quite a while in urban/suburban areas, seeing only these:

Philly and its NJ suburbs, several days – no Leafs, but 2-3 Volts and one Tesla S
DC, 3 days – one Leaf
Boston, 2 days – one Volt charging in our hotel’s parking lot
NYC, 1 day – no EV

Over the equivalent time period in Seattle (or, I bet, in any West Coast metro area) one would see dozens and dozens of Leafs besides other EVs.

When you look at that map, you can see how the derisive statement ‘coal cars’ is misleading. Those South-east markets probably have a fair amount of coal. But most of those markets are west-coast markets that have electricity grids with very little coal.

West Va is holding to coal but the majority of southeast utilities are converting to natural gas. A few nuclear plants in the mix. Even a couple of large solar projects under the Carolina blue skies. Some sponsored by the utilities, and some sponsored by industry. Apple built a new facility near me with a very respectable PV array. With 30% federal tax credits combined with 35% state credits, North Carolina is rivaling Georgia in moving forward both commercially and residentially.

No EV credits though

Atlanta is hot because Georgia gives a very generous rebate on EVs ($5k ?).

It would be interesting to have % Leaf sales in regard to all cars to get a clue of the real market penetration. Rough sales numbers reflect the population number more than anything else.

I think Sacramento is further down the list than Hawaii and Tennessee because consumers in those states have fewer EV options. Our parking garage has about 60 PEVs. About half, including mine, are LEAFs. But the other half include Fits, Focuses, C-Max Energis, Volts, I-MiEVs, a couple of Teslas, and an ActiveE.

We are a bunch of volunteers and opening a brand new scheme in our community. Your website offered us with helpful information to work on. You have done a formidable job and our entire community will probably be grateful to you.