Nissan LEAF Sales Up 118% In February
For the past year, Nissan has been up against some very low sales comparables on the LEAF thanks to restrained exports out of Japan in the year prior that had also seen the car’s base price balloon to $35,200 due to an upside down Yen-USD currency trade.
Those issues ended with US production of the LEAF kicking off last March – along with the introduction of a $6,000 cheaper “S” trim level being introduced (2014 MY LEAF now priced at $28,980 – details).
The result? Nissan has now bested the year’s prior number 12 months in a row.
Which also means February 2014 is Nissan’s last “gimmee” month for sales, as they easily trumped the 653 sold in February 2013 by a fair margin with 1,425 sold this year – up 118.2%. Last month, Nissan sold 1,252 LEAFs – which was up 92.6% over 2013’s result.
Nothing like restocking Atlanta to get those sales going again…as the city returned to Nissan’s “top 5 markets” list at number 2.
For the year Nissan has sold 2,677 against 1,303 at this point in 2013 – good for a 105.4% increase.
“With a full year of monthly sales records for LEAF, we continue to identify opportunities to further drive sales growth. We’re adjusting our mix to match popular models to the right markets. We amped up advertising in the latter half of February, which already has resulted in an uptick in sales and a significant increase in shopping traffic. We expect to see that momentum continue in March.” – Toby Perry, Nissan’s director of EV Sales and Marketing.
Continuing these year-over-year percentage improvements is now statistically impossible as Nissan sold 2,236 LEAFs in March of 2013 – which is about half of the plug-in Nissans available on dealership lots at the moment. Still we hope for continued improvements throughout 2014.
Top 5 Nissan LEAF markets in February:
- San Francisco
- Los Angeles
Random fact of interest: 50% of in-stock inventory is the inexpensive “S” trim