This Family Is Thankful For Its Tesla Model S On Thanksgiving

NOV 22 2018 BY EVANNEX 10


From our founder (and father) Roger Pressman: Happy Thanksgiving to our extended Tesla family… and yes, that means you! We’re thankful that this Thanksgiving our family will be together — all because of a Tesla

The Tesla Model S is undoubtedly one of the best cars in the world, but I don’t think I’ve ever seen anyone claim that it can bring an entire family together — until now. Back in 2010, we were the kind of American family that formed a geographic triangle. My wife and I lived and worked in South Florida. My older son, Matt, was a partner in an ad agency in New York City, and my younger son, Mike, was TV executive in Los Angeles. We collectively spent a lot of money buying plane tickets so that we could see one another on a regular basis, but thousands of miles and busy work schedules made that a challenge.

*This article comes to us courtesy of EVANNEX (which also makes aftermarket Tesla accessories). Authored by Robert Pressman. The opinions expressed in these articles are not necessarily our own at InsideEVs.

Above: The Tesla Model S that brought our family together (Source: EVANNEX)

Although I didn’t realize it at the time, the Tesla Model S would change all of that. I first saw the Model S alpha prototype parked in an office plaza in downtown Miami in early 2011, and it was love at first sight. Two days later, I plunked down my Signature deposit for the car. I immediately became active on the Tesla forums, obsessively reading everything I could about the car and pondering every rumor and opinion that was posted.

As more details about the car emerged and the beta prototype was announced, I noticed that there were some opportunities for a few interior products, especially a Center Console Insert, so I began sketching ideas and posting them on the forum. Other forum members offered (mostly) constructive criticism and my ideas began to solidify. Even though delivery of my Model S was still almost a year away, I decided that I’d build a “one-off” console for my new car. More criticism and suggestions from forum members, but something odd happened as well. Forum members contacted me privately with comments like, “If you’re going to build one for yourself, build another one for me. I’ll gladly pay you to do it.”

Above: Our Center Console Insert (CCI) in the Tesla Model S (Source: EVANNEX)

And so … a tiny business was born. I told my son Matt about my Tesla adventure and he informed me that he’d been considering a move out of the city—he had a young wife and a baby on the way. “What if,” he asked, “I come down and join you in this new business?” The tiny business became a lot more real, and when the first Model S vehicles were introduced in the second half of 2012, Matt and I had a “laboratory” (my Model S Signature VIN#184) for the final push to produce accessories for the interior. We became the very first outside participant in the Tesla accessories ecosystem. We launched our family business on the web in March 2013.

Above: The Tesla Model S, right at home in South Florida (Source: EVANNEX)

We must have done something right, because the garage shop grew into a real business which we call EVANNEX (which stands for Electric Vehicle annex). As the business grew, we needed help and the skills that only a ‘producer’ could provide, and both Matt and I had just the right person for the job. After a lot of convincing, my younger son, Mike, decided to move cross country to head up company operations. No more long distance plane tix for family visits.

Today, our family houses still form a triangle, but this time, the distance from one to another is under six miles. My wife and I, our sons, their spouses, and our two granddaughters were brought together by a car — the Tesla Model S. And that’s something that we think is pretty cool.


Written by: Roger Pressman; Postscript: Our 2012 signature Model S is now owned by my son Matt. My wife, Barbara, owns a Tesla Model X. I was fortunate to take early delivery of a Model 3, and, my son Mike just placed an order for his Model 3 yesterday.

*Editor’s Note: EVANNEX, which also sells aftermarket gear for Teslas, has kindly allowed us to share some of its content with our readers, free of charge. Our thanks go out to EVANNEX. Check out the site here.

Categories: Tesla


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10 Comments on "This Family Is Thankful For Its Tesla Model S On Thanksgiving"

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While Evannex produces a lot of pseudo articles seeking to promote Tesla, the story of how their company was founded is pretty cool. Happy Thanksgiving

But also something only disguised as an article.

I mean, imagine VW writing an “article” about VW on here (or anywhere, for that matter). You would just call it advertising.

Actually, from VW, it would be “Just another press release for five years in the future.” Advertising is for actual products.

Thanks for buying the car too.
That’s years of cleaner air to breathe.

Some families are thankful just to have food on Thanksgiving.

That fact doesn’t mean we should feel guilty for being thankful for things beyond simply food.

No one said you should feel guilty.

But let me make a suggestion: If you’re genuinely thankful for a car, then perhaps it would be best for you and those around you if you kept that fact to yourself. We live in a world where people are hungry or sick and dying, sometimes in terrible pain every day (including a close friend of mine who likely won’t see New Year’s Day, despite the best medical care available); saying you’re “thankful” for a car is shallow and inconsiderate, to say the least.

I would say you are being a fool Lou. Someone who had good fortune in their family and wanted to write about and you condemn them for it. Just because the world has problems does not mean people cant talk about good things.

Nah, I disagree. This guy tells a story of how a car company turned his life into a positive direction and provided income for his family and quite possibly his future generations behind him. This isn’t some rich dude simply showing selfies in front of his private jet. He wasn’t speaking about his material purchase as much as he was telling about how much the car has unexpectedly provided to him and his family. And honestly, if folks take the time to actually read the article they’d realize it isn’t simply a smug dude peacocking about his cool car.

Lou, is this the national epidemic parlayed to us all by the same people that tell us we cannot determine which sex our child is until they are 4 or 5 years old at which point the child can “self determine” what sex they are? These exact same people tell us we need be ashamed of ourselves if we have reached success, guilty about living a nice standard of living. So the American Dream is now “The Shame Game?”. This particular story is welcome and appropriate here because it is about how starting a business revolving around electric cars brought a family separated by thousands of miles back together again. I would be enormously thankful as well. This holiday is time-honored for giving thanks for our founders and all our blessings we have to be thankful for. Tesla’s just so happened to be the impetus and inspiration that made this particular story a very positive one. Shame to those that use success stories as a platform to promote guilt. I consider one horribly negatively focused if they take a positive story like this and point a finger at it suggesting in a judgemental way that these individuals have financial success… Read more »