Tesla’s Social Ranking Is Among Top 10 Automotive Brands On Facebook And Twitter

OCT 20 2015 BY MARK KANE 15

Rankings of the Top Ten Automotive Brands on Facebook and Twitter in the U.S. (source: Engagement Labs eValueTM U.S. 2015 rankings of automotive brands on social media)

Rankings of the Top Ten Automotive Brands on Facebook and Twitter in the U.S. (source: Engagement Labs eValueTM U.S. 2015 rankings of automotive brands on social media)

Tesla Motors store

Tesla Motors store

Engagement Labs published an interesting comparison of performance of online and offline conversations for car brands in the U.S. using its Value Analytics and Keller Fay’s Talk Track tools.

The results for different brands depend on the form of media. Chevrolet Corvette is, for example, high on Facebook but out of the Top 10 on Twitter.

Bryan Segal, CEO at Engagement Labs said:

“Today, both word of mouth conversation and social media are major drivers of brand consideration and purchases. However, what brands must realize is what people are talking about offline may not necessarily be what people are talking about online. Therefore, it’s important for marketers to understand how their brand is measuring up on both mediums and create content that can help fuel conversation, be it online or offline.”

As it turns out, Tesla Motors was among Top 10 automotive brands in all categories – Facebook #5, Twitter #8, offline word of mouth sentiment #4 and offline word of mouth momentum #1.

Social media is becoming a very important source of information for consumers, especially younger ones.

Bryan Segal add:

“Social media has become the go-to place for consumers to gain in-depth industry information on the brands they are interested in purchasing, and for the automotive industry, this consumer trend is increasing. According to the 2014 CMO Council Report, 84 percent of automotive shoppers are on Facebook, and 24 percent of them have used Facebook as a resource for making their vehicle purchases. Additionally 94 percent of millennial car buyers gather information online. Social media provides automotive brands with a powerful tool to market directly with target consumer markets.”

Since Tesla is so highly ranked, this surely means that consumers are hearing about the electric automaker.

“Tesla Motors may be relatively new to the industry, but the manufacturer is showing steady increase in popularity both online and offline. Taking the top spot in Talk Track offline word of mouth momentum score, Tesla Motors’ word of mouth volume doubled from last year and demonstrated 80 percent positive sentiment offline. Online, the brand ranked fifth on Facebook and eighth on Twitter.”

Rankings of the Top Ten Automotive Brands based on offline word of mouth data (source: Talk Track ® U.S. 2015 rankings of automotive brands word of mouth conversation offline)

Rankings of the Top Ten Automotive Brands based on offline word of mouth data (source: Talk Track ® U.S. 2015 rankings of automotive brands word of mouth conversation offline)

Source: Engagement Labs

Categories: Tesla

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15 Comments on "Tesla’s Social Ranking Is Among Top 10 Automotive Brands On Facebook And Twitter"

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Meh.

on a lighter note, maybe I should try this Social network thing, I sure hear a Lot about it.. I mean REALLY.. a LOT..

Not surprised since that is where Tesla is focusing on. The ads in the new media space.

I guess no commerical is as powerful as Elon Musk’s personal twitt.

Actually, I have seen Elon advertize online, like on cnnmoney.com. And guess what he advertizes? His own face! With the text “Elon Evolution” between two faces at 2 ends! LMAO. Instead of the car, he advertizes himself! Ultimate conman.

Thanks for trying to boost the morale of tesla fanboys. But it’s too late now. Party is over. Someone please turn off the lights.

nawp, won’t help ‘ya – the ‘Troll Alert’ sign is UPS protected like the EXIT signs — no avoiding them even when you darken the room wherever you go.

+1

Why the strange negativity to a positive article?

Have you shorted TSLA or something?

We all make mistakes, just take your lumps and admit you were wrong.

We’ll welcome you back into the group. 🙂

No, we won’t.

Oops. I was wrong See Through.

Feel free to continue trolling and attempting to hurt Tesla’s stock valuation.

😀

I think Elon hurt his feelings back in high school.

Haha!

“Elon stole my girl!”

This rating is only for the USA not the world, Nissan rates well at number two for both.

Beginning to think that See Through works for Toyota and his claim to drive a Spark EV is just made up cover for his constant butthurt FUD of Tesla/Musk.

As a matter of fact I propose a new and more appropriate name for the troll See Through.

I think we should refer to him as “Slime Through” as a far better description of his personality and agenda here.