Tesla’s Confusing Price Changes: Here’s A Chart Of The Adjustments

from left: Tesla Model S, Tesla Model 3 and Tesla Model X

MAR 14 2019 BY STEVEN LOVEDAY 34

Let’s take a closer look at Tesla’s numerous price changes.

One of our avid readers taken the time to put a nifty chart together that tracks the price changes of the Tesla Model 3, Model S, and Model X. It even includes some speculation about Model Y pricing. However, since Tesla has yet to reveal Model Y prices, that entry simply serves as an estimate, but moreso, a place to include future entries. We can only assume — based on Tesla’s track record — there will be many price adjustments to the Model Y section of the chart, as well as all other Tesla models.

The hard part for Tesla is that people expect a price and comes across as “entitled” to make the automaker to stick to it. Legacy automakers may “stick” to a price, at least in terms of MSRP and invoice. However, prices change all the time for almost every car. Deals are new every month, different markets offer varying prices and deals, and demand (or lack thereof) can impact vehicle pricing and incentives considerably.

Regardless of potential demand, why does Tesla keep changing prices?

Sadly (depending on how you look at it), due to Tesla’s intense commitment to owners, it has made incredible leaps to passify complaining owners. Honestly, at InsideEVs, we wish the Silicon Valley electric car maker would just tell people they’re out of luck. While it stinks if someone gets a better price than you or gets options at a cheaper price, it’s reality. Some people just need grow up and deal with the real world situation. Or, they could send Tesla a refund check if they get a better deal or cheaper options than the next buyer. Right? Never gonna happen!

If Tesla didn’t have to constantly appease its audience, mainstream media, and stock reporting publications, it may be able to just set a price and run with it. CEO Elon Musk tweeted some valid points recently, yet he still works too hard to make fans happy:

At any rate, below we’ve included an image of the Tesla pricing spreadsheet. In addition, you can click here to access Google Doc for your enjoyment.

tesla price.JPG

Hat tip to Aldrich for producing and providing the spreadsheet!

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34 Comments on "Tesla’s Confusing Price Changes: Here’s A Chart Of The Adjustments"

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Can’t wait to see how people will freak out when Tesla starts offering Black-Friday or Cyber-Monday deals. LOL!

NPNS SBF!
Volt#671 + BoltEV + Model 3

I doubt they can offer too many deals otherwise customers will wait to order. Maybe a free diecast model with your purchase, at most maybe a free color of your choice 🙂

I fail to see a chart here. It looks more like a spreadsheet minus a chart.

First of all, musk said all model Y will be AWD.

Has he said that?

https://twitter.com/theteslashow/status/1081913503361978368?s=21

UnOfficially announced
Not the direct link but you can dig further if you wish

In other words, Musk never said anything like that — just someone spreading obviously BS rumours.

On 1/30 Tesla introduced Model S and X “Standard Range” with software-locked 100 kWh batteries.

Model S “Standard Range” – $85000 – 310 miles
Model X “Standard Range” – $88000 – 270 miles
Model S “Extended Range” – $93000 – 335 miles
Model X “Extended Range” – $96000 – 295 miles

Extended Range was effectively equivalent to the previous 100D models, with an additional $1000 price drop.

https://insideevs.com/tesla-model-s-x-software-locked-100-kwh-battery/

On 2/28 Tesla introduced the cheaper Model 3s but also made new changes to the Model S & X lineup.

The previous software-locked “Standard Range” models have been removed. It appears Tesla has introduced a new, smaller battery for the Model S only. The “Long Range” models appear to be equivalent to the old 100D / “Extended Range” models.

Model S “Standard Range” – $79000 – 270 miles
Model S “Long Range” – $83000 – 335 miles
Model X “Long Range” – $88000 – 295 miles

https://electrek.co/2019/03/01/tesla-model-s-model-x-prices-options/

On 3/18 prices for all Model S & X will increase slightly.

The Standard Range Model S is most likely software-limited. I cannot fathom that they would screw around with offering a slightly smaller pack for $8k less. The only difference is the range/0-60 time. It’s not like the Model 3 trims, where you get more battery and more premium features at the same time. But, it is possible. I guess we’ll find out, eventually.

Model 3 MR started at $45,000 and was raised to $46,000 3 days later.

Just as confusing and in need of a spreadsheet are the pricing variants of the Autopilot, Enhanced Autopilot and Full Self Drive options. As some may recall, the initial pricing of Enhanced Autopilot including many of the features currently moved to Full Self Drive. But then, Tesla reversed the lower pricing effective Monday, March 18th.

We can assume that the reinstated original pricing will also revert back to the old feature availability, but who knows? I guess some rare few owners will be left with Autopilot that just offers traffic aware cruise control and auto-steer. If these owners upgrade to Full Self Driving, will they just need to pay the original price for Full Self Driving? More confusion will surely be in our future.

No. Tesla did not revert to original pricing. And there is absolutely no indication whatsoever that the package combinations have changed.

Before 3/1, there was EAP ($5k, had everything) and FSD ($3k, nothing functional). Tesla could not count those $3k portions as sales since the features that customers were paying for were not yet available.

So, as of 3/1, Tesla swapped things around, providing a simpler AP ($3k, TACC and lane-keeping) and FSD ($5k, everything else that was part of EAP as well as the promised future FSD features).

Before, or after, you pay $8k for everything at the point of sale. Nothing has changed in total price. What has changed is that Tesla can now count the full $8k toward profit. It also tempts people to pay up the full $8k, since the EAP package had every functional feature for only $5k. Now, if you want everything that EAP had, you need to pay $8k.

None of this was changed at the mid-month announcement.

You sure can save a lot by just knowing how to keep your own car in the lane…

Just found a video comparing the interior between LR RWD PUP with SR+ RWD Model 3 and they almost look identical! What a deal! https://www.youtube.com/watch?v=cSIC6zvQy5Y

I agree! I originally canceled my M3 deposit last year and decided I’d just stick with my Leaf. The SR+ changed the calculation for me. I took delivery Tuesday and couldn’t be happier!

That’s because they are. The SR+ goes straight to the heated, 12-way power seats with the “upgraded materials”. The only significant interior difference between the SR+ and the higher trims is the sound system, heated rear seats, and upgraded navigation.

Looks like alot of rounding is going on in this chart. Is Tesla going to round these numbers or just do the rocket science correct math? Also does anybody know if the prices for the various upgrades are also going to be increased.

Tesla rounds prices to the thousands and sometimes to the 500’s.

As the Model X is a $5,000 premium over the equivalent Model S trim, I expect a $4,000 premium for the Model Y over the equivalent Model 3.

I believe the prices for upgrades and options will stay the same. If there are any changes they will be applied globally to S, 3, X, & Y.

What kind of car do you drive? Please provide a chart of price changes that different people pay at different dealerships for your car…….

Please do not round. List each exact sale price for each buyer.

As long as everyone gets the same price at the same time…

That’s Musk’s concern, I think, from the beginning. Prices may change, but they are the same for everyone at any given point in time.

“Honestly, at InsideEVs, we wish the Silicon Valley electric car maker would just tell people they’re out of luck. While it stinks if someone gets a better price than you or gets options at a cheaper price, it’s reality. Some people just need grow up and deal with the real world situation.”

Well said! As you quite correctly pointed out, Steven, gasmobile auto makers run special offers, temporary price reductions, zero percent financing, and other deals all the time. I don’t see people whining on social media that they didn’t get that deal if they bought a car a few days or weeks before that deal started.

Tesla should make it official policy going forward that nobody is getting refunds or rebates due to price changes, period. Giving a refund to even a few customers is a case of “No good deed goes unpunished.” Now all too many Tesla customers are expecting Tesla to do that for them in the future.

They should never have offered refunds. That being said, they could take a page out of other automakers’ playbooks and offer temporary sales. I’m not sure why that’s some sort of taboo. There’s a reason sales exist.

The price changes are not that confusing… *sigh*

The only real changes were the 3/1 announcements. The mid-month increases will not affect the Model 3 SR trim (still $35k).

AP & FSD have not changed since the 3/1 announcement.

The only thing that confuses me is that Tesla’s price changes do not appear on their website. I even cleared my cache and cookies, and still, the old prices are still on the configurator. What’s up with that??

Never mind – that was a dumb question – the prices don’t take effect until 3/18…

The spreadsheet includes an estimate for prices effective 3/18/2019. This includes the 3% increase (rounded up to the nearest 1,000’s) for all cars other than the SR Model 3. A guess on pricing for the SR, LR-RWD, LR-AWD, and P versions for the Model Y are there too!

Oh, I thought that those were announced somewhere – those are estimates! OK. I guess we’ll have to wait until Monday to see what the new prices will be.

The spreadsheet is pretty handy, thank you! However, I disagree with the spreadsheet author’s assumptions about Model Y. Due to the range penalty, I am forced to assume that the Model Y will start with the SR+ battery pack. That would enable a range of probably 215 or 220 miles EPA. The smallest pack may very well not get the Model Y over the critical 200 mark.

Because of that, I would expect the Model Y to start at either $39k with the SR+ pack and the SR interior. If it would include the entire SR+ package, then the Model Y would probably start at $40k, minimum.

It would be awesome if Tesla used the Model 3 SR+ as the equivalent Model Y base model, but that would likely mean a $41,000 starting price.

The SR and SR+ versions of the Model 3 have the same battery since both trims have the same vehicle weight of 3,627 lbs. Tesla likely will use the same battery to maintain the 200 mile range minimum and keep all the Model 3 SR features to maintain a $39,000 starting price.

Good point.

Such frequent price changes are confusing. At least they are holding on to the $35,000 price tag. Its ok even if they sell in 1 color.
If VW ID does launch next year at the low price that they are talking about, then Tesla should have an answer to that.

Actually, no matter what MSRP VW puts on the VW ID, the prices people actually pay will vary FAR much more than the number of changes on this spreadsheet. Heck, the price will change for people even at the same dealership on the same day.

The frequency of price changes on the VW ID will be infinite, and nobody will actually know how much they are going to actually pay ahead of time before they go to a dealership and slog their way through negotiations.

Do you consider having no way to know how much you will be paying when you walk into a dealership to be LESS confusing than Tesla’s prices?

Now try to create a spreadsheet of all the different prices people have paid for a Bolt….. It would be impossible.

Why is Tesla held to a different standard where a very short list of price changes that fit on a small spreadsheet is somehow labeled “confusing” when every other car somehow gets a free pass for infinitely variable price changes? The prices for cars have always had more variability than this just going from dealer to dealer in the same town, or on the same car in 15 minutes of negotiations.

Seems like a double standard that only Tesla is held to. The fact that the price variations for Tesla’s can be so neatly and succinctly put into a small spreadsheet actually proves how much LESS Tesla’s pricing is confusing compared to the rest of the automotive industry.

I guess many people have been so conditioned by the massively confusing variability in automotive pricing that they’ve become numb to it. And the only time price variability sticks out is when a car maker has incredibly stable pricing and then makes a very rare price change.