Tesla VP: “We Don’t Compete With EVs”
At the 2014 Detroit Auto Show (aka 2014 NAIAS), Tesla’s vice-president of corporate and business develop, Diarmuid O’Connel, made a curios statement:
“We don’t compete with EVs.”
We’ve been saying for some time now that the Tesla Model S is in a league of its own in terms of EVs. Now, Tesla agrees.
O’Connel stated that the Model S “was designed to compete with other vehicles in its class such as the BMW 5 series or the Mercedes E-Class or S-Class.”
So, that’s the target market for the Model S?
If so, then as Motley Fool points out, the Model S slots into a large segment in the automobile world. According to Motley Fool, here are the 2013 global sales results for the two high selling models mentioned by O’Connel:
- BMW 5 Series: 366,992
- Mercedes-Benz E-Class: 242,562
Using those figures, Tesla Model S sales have room to grow substantially. However, we’ll note that the Model S costs at least slightly more than both the 5 Series and the E-Class.
Whatever the target segment actually is (E-Class/S-Class…5 Series/7 Series) for the Model S doesn’t matter really.
Model S sales will grow in 2014. That’s almost guaranteed.
Source: Motley Fool