Tesla Is Only U.S. Automaker On Consumer Reports’ Top 10 Brands

Tesla Model X Destination Charging


Tesla Model S driving

Tesla Model S

Tesla secures a spot in the top 10 of Consumer Reports’ 2018 Brand Report Card, making it the only American car company worthy of such an honor, according to the magazine’s editors.

Consumer Reports‘ Brand Report Card honors top automakers regardless of any individual model. This means that though a brand could have a worthy vehicle or even a few, it has to be successful as a whole to place well. In other words, just because an automaker has a car that’s a CR top pick, doesn’t mean it will secure a top ranking among brands. CR’s methodology states:

Red Tesla Model 3 front

It will be interesting to see how Tesla fares next year when CR adds the Model 3 to its tests.

“Most brands manage to make at least one great car, but not many have what it takes to deliver consistent quality across several models. Our annual brand rankings recognize the ones that do.”

This honor implies that Tesla offers consistent reliability, quality, and performance across its lineup, and should appeal to owners. Some automakers may argue a disadvantage since they offer a vast lineup. However, CR believes that the brand should be able to provide consistency across the board, rather than showcasing a few models with which to lead its success.

Chrysler was the only other American car maker to narrowly miss the top ten list for 2018. Tesla secured the eighth spot overall, with Chrysler at number 11. Although the Pacifica Hybrid wasn’t specifically mentioned, CR noted that Chrysler’s score jumped significantly this year partly due to the Pacifica’s reliability (which, for 2017, was the same according to J.D. Power for the ICE and plug-in models).

READ ALSO: Consumer Reports: Tesla Model S(#1), X(#8) Among 10 Most Satisfying Cars

It’s important to note that CR doesn’t road test every car in each automaker’s lineup, although every vehicle is considered for other factors like quality and reliability, as mentioned above. In the publication’s test, the Tesla Model S scored higher than any other car, with a four out of five for predicted reliability, a perfect five for predicted owner satisfaction, and a perfect 100 on the road test. The Model X earned a 77 on the road test, a perfect five for satisfaction, and only a one for reliability.

With only a one out of five for the X’ predicted reliability and a 77 on the road test, it’s surprising that the brand ranked so high. It just shows that many automakers must be scoring much lower in some of these areas, and it also highlights the Model S’ dominance. Tesla’s overall score for the 2018 Brand Report Card is 74 out of 100. For perspective, the top-scoring brand, Genesis, received an 81, followed by Audi with 80, and BMW with 79.

Source: Consumer Reports via HybridCars

Categories: Tesla

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25 Comments on "Tesla Is Only U.S. Automaker On Consumer Reports’ Top 10 Brands"

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Tesla is also the only US automaker NOT on Consumer Reports’ top 10 best cars. #bolt.

Sorry, I’d still rather have a Tesla over a Bolt. Been in both, not comparison- regardless of what a biased 3rd party tells me I’m supposed to think.

Given the only Tesla’s available to most people right now (S/X) cost twice the price of the Bolt I would hope they are better cars.

“I’d rather have a Tesla than a Bolt!”

So would I John, so if you ever feel generous enough to give me a car, please make it a TESLA.

The average used Tesla can be sold for much more money than a BOLT ev, so I’ll sell it and get much more cash.

When I sold my high-mileage 4 year old Roadster, I was able to buy a BRAND NEW Caddy ELR with no out-of-pocket cash, and with much less on-going maintenance expense.

No, Chrysler isn’t on there either. But GM and Ford are.

Kinda funny that 3 of the ‘best cars’ are by ‘average’ quality brands (2 Chevy and 1 Ford). And many of the ‘best brands’ are not represented on the top-10.

A lot of the best brands are luxury automakers, and many have limited vehicle lineups such as Genesis, Chrysler, Porsche, and Tesla. I’m sure that helps their overall score some.

I would think that automakers with broader lineups catering to both the low and high ends of the market are more likely to have at least a few less than stellar cars that bring down the entire brand’s score.

Best to buy on a vehicle-by-vehicle basis. Some Chevy cars I’d never consider. But the Bolt is the most reliable in Chevys lineup. 🙂

Chrysler is no longer US owned, is it?

No. You’re correct.

These are public companies; they are owned by the shareholders who may be anywhere.

In this context we are really talking about where the company is based. The The C part of FCA, Chrysler, Ram, Dodge, Jeep is USA based; the Fiat part is Italy/EU based.

The Chrysler part of the company is now considered a US subsidiary of FCA, which is headquartered in London and listed in the Netherlands. It’s no longer an independent automaker. Counting where the car is made or designed makes no sense. Foreign automakers make millions of cars in the US and many of them have development houses in the US as well. That doesn’t make them American.

Certainly true considering the ‘F’ in ‘FCA’!

Although the industry at large still refers to Chrysler as one of the ‘Big 3’ American auto brands. As far as I’m aware, most of the Chrysler/Jeep/Ram/Dodge vehicles are developed by Americans for the American market. (There are exceptions such as the Jeep Renegade)

Still, I agree it’s debatable whether including them as a member of the big 3 American brands is still accurate. But any article on the subject will refer to Chrysler as such.

Pretty soon it will be the ‘Big 4’ as Tesla grows in size!

It surely helps. Only offering a small, limited lineup of vehicles may be a plus. Especially if one or more of your vehicles fare well. This is that nature of the beast. But, it’s not to say that regardless of what you make and offer, it shouldn’t be top-notch. But we all know, that will never happen.

It more than helps – 7 of the top 10 cars are from top 10 brands:
4x Toyota,
1x Audi,
1x BMW,
1x Subaru.

Rather have one of the best cars than the best brand.

one of the reason’s why I have nothing but contempt for Consumer’s Report.

Wow….. God bless… Tesla!!!

Once again it needs to be stated that Tesla is the ONLY American auto OEM to have ever demonstrated that it can beat the Euro luxury OEMs at their own game and that means a lot.

“This honor implies that Tesla offers consistent reliability, quality, and performance across its lineup…”

Consumer Reports continues to show its unreliability; CR repeatedly flip-flops between recommending Tesla models and then pulling the recommendation due to supposed lack of reliability; in one case pulling their recommendation merely for a delay in one single self-driving software feature!

And now it’s putting Tesla in its Top 10! 🙄

Does anybody involved with CR’s car ratings know what the frack they’re doing? It appears not! I think CR should stick to reviewing refrigerators and washing machines.

They really, really want to like Tesla…but freak out every time they try to commit and see the poor build quality and cuckoo management up close.

I’ve been with women like that who I really wanted to like.

Well we already knew about how dan (with a VERY little d) serial anti-Tesla trolling/FUD here.

Now we also know about how dan feels about women too.

You must be a Trumpster voter!

Didn’t CR have to amend their Tesla ratings several years ago? At first they claimed the manufacturer walked on water and was the second coming, and then they said otherwise. Why is the Chevrolet Bolt on their 10 ten list this year? CR rubs me the wrong way—don’t like their agenda.

the agenda is……. the honors go to the highest bidder with advertising dollars. Tesla doesnt pay extra to advertise so CR gives them no credit. we will let model 3 sales determine that once they get past the ramp up.

> he honors go to the highest bidder with advertising dollars.

How does that work? CR does not take advertising or even free test samples.

They had to amend their Tesla rating because they have a policy that top rated cars must meet certain standards. This policy has existed a long time and has affected other new models as well, not just Tesla. Basically a new model gets an assumed reliability score. Once enough data comes in from actual users the score changes year by year. So a bad year for reliability can take a car off the recommended list. Improved reliability will put it back on.

Consumer Reports runs hot and cold with Tesla. I wonder if that sensationalism sells more subscriptions.

While Tesla’s idea is good, it’s also a marketing company that cannot deliver at promised cost. People are flipping model 3 like crazy demanding 65K~70K like crazy probably orginating from their employees who got the early batch. Well I am not going to buy into this hype, period! I am not going to be taken for a silly ride! Yes! That ride into space! Huh! Good try Tesla!