Tesla Ranked Number One On U.S. Most Innovative Brands List

Tesla Model 3

DEC 2 2017 BY EVANNEX 14


Tesla’s Model X (Instagram: polydeux)


Tesla ranked highest on BrandZ’s Top 10 Most Innovative U.S. Brands this year. The report was released by WPP and Kantar Millward Brown last week. BrandZ is the largest global brand equity platform covering over 100,000 brands across 45 countries. With over 4.5 billion data points from 20 years of research, BrandZ has been recognized for identifying key attributes shared by strong, valuable brands around the globe.

So why was Tesla ranked #1 for innovation? The report notes, “Tesla is a premium electric-only car brand that creates meaningful difference by, quite simply, being meaningful and different. Tesla has not only produced products that fulfill its customers’ desire for more environmentally conscious vehicles, it has invented an entirely new, direct-to-consumer sales model. It equips its cars with different driving modes and can update their firmware, just as you might upgrade the OS on a mobile phone. All this has built an enthusiastic, nearly rabid fan base that helps the brand grow.”

*This article comes to us courtesy of EVANNEX (which also makes aftermarket Tesla accessories). Authored by Matt Pressman.


Other leading brands in the BrandZ US innovation rankings (Source: BrandZ)

Last year, Tesla broke into BrandZ’s Top 10 Most Valuable Car Brands worldwide at #10. This year, the automaker moved up the rankings to #8.

How? The report explains:

“Tesla led the BrandZ Car Top 10 in [brand] value increase, rising 32 percent… twice the rate of any other car brand… Tesla’s sharp increase in brand value in part reflects the success of the car’s positioning as a stylish luxury brand offering the performance of a high-octane, carbon-burning engine without the guilt.”


Of all car brands worldwide, the Silicon Valley electric automaker increased 32% in brand value, the most year-over-year, while the category remained relatively flat (Source: BrandZ)

Tesla also ranked #6 on BrandZ’s list of Top 20 Risers (worldwide) as well. The report notes: “[Tesla’s] combination of electric car technology leadership and luxury marketing continued to set the pace for carmakers, who worried about the anticipated introduction of Tesla’s more mass market Model 3… Tesla [has] demonstrated a future for electric vehicles and recently surpassed Ford and GM in market value.”


Model 3 (Instragram: datgrltrish)

In addition, the report forecasts a bright future ahead for the brand: “Tesla mostly threatens the luxury brands… [but] recently, the company debuted the Model 3, whose $35,000 price tag promises to bring Tesla’s electric vehicles, which were formerly deemed luxury items, to the masses… Tesla’s cars distinguish themselves by their energy efficiency, cutting edge technology, and low carbon footprint — winning them many exuberant fans.”


Source: BrandZ / WPP and Kantar Millward Brown

*Editor’s Note: EVANNEX, which also sells aftermarket gear for Teslas, has kindly allowed us to share some of its content with our readers. Our thanks go out to EVANNEX, Check out the site here.

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14 Comments on "Tesla Ranked Number One On U.S. Most Innovative Brands List"

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And rightfully so as the pre-eminent disruptor of what had become a fairly static and slow moving industry.

And, and all the shills, shorters and haters like MadBro, 5 oil companies, zzzz, realisticly trolling, trollftf, the flew, some troll out there and another euro troll pov, DJ, Don C etc will howl at the moon that Tesla is doomed when in fact have positioned themselves to become dominant as the higher-end brand of EVs/RE products

Jaguar/Range Rover are now trying to pull the rug out from under Tesla and its Premium Brand “image”.

The Trolls should start to roll with Rahul, with their Jaguar dealership owner and drivers (Bobby Rahal) statement;
“The Dealer (Jaguar/Range Rover) Body… is much better than Tesla”.

This recent Jaguar Tesla shade throwing event, should bring out the Trolls, one and all, out of the woodwork.

A lot remains to be seen in this EV race!
Jaguar, leading from behind, still.

This is gunna get interesting, to say the Least!

Disney should be dead last innovation. They just buy out companies. My list will be Apple 1, Tesla 2, Amazon 3

What has Apple innovated since Job’s death?
New Car? Nope.
Software for cars? Yeah, after Tesla and Android did it.
Anything new with phone/tablets/etc?

Sorry, but Apple is pretty much gone for innovation.
BUT fully agree that there is NOTHING innovative about Disney.

Apple? Why? They write software and get China to build over priced product.

Universal, please fluke list

Well deserved.

Now they just need to innovate a new ability to deliver..

You mean like Domino’s?

I don’t mind waiting for carry out,
that is when it comes to my order of deep delish Tesla-roni, with extra please!

That is no “Pie in the Sky” Tesla Model 3!

My God, do you know what this means? It means that that country does not have any innovative brands at all. Their (US brands) only innovation is how to spy out people and make their jobs obsolete

SpaceX should be number one position.

SpaceX has opened whole new frontier for industrial expanse as it has managed to cut costs of space launches about 90 %. And has plans to cut still another 90 % by early 2020’s.

Space industry could grow the most valuable industry in just ten years.

True. Perhaps it did not fit their definition of a brand. I mean you can’t go out and buy a rocket.

Go Tesla!