Tesla Targets 10,000 Model S Sales Annually in Germany by 2015


While in Germany last week, Tesla Motors’ CEO Elon Musk told Welt am Sonntag that the automaker views the German market as one of its biggest in the world.

More specifically, Musk stated that Germany was second only to the US in terms of sales for the Tesla Roadster and that the same is expected to hold true for the Model S.

As Musk says, once Tesla builds out its Supercharger infrastructure in Germany (6 stations is being built right now and the entire country is expected to be within Supercharge distance by the end of 2014), Model S sales will take off.

Musk expects Model S sales to reach a stable volume of approximately 10,000 units annually in Germany by 2015.

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The Safest Car in America is Expected to Sell in High Volumes in Germany Too

Quoting Musk:

“I have confidence in the German consumer.”

“Our fast charging stations should cover around half of Germany by the end of March 2014 and the entire country by the end of 2014.”

Furthermore, Musk says 25 Tesla dealerships will be open in Germany by the end of 2014.

Tesla’s lukewarm sales in some European countries can’t be viewed as a negative at this point in time.  In most European countries, Tesla has few, if any, stores and service centers.

Over time, this will change, as Tesla looks to dominate the sub-luxury vehicle class with its Model S.  Then there’s the Model X’s European arrival, followed by Gen 3.

Source: Automotive News

Categories: Sales, Tesla


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4 Comments on "Tesla Targets 10,000 Model S Sales Annually in Germany by 2015"

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Yeah, good luck with that.

I really don’t think the German people are going to abandon their local makers of Porsche, BMW, Mercedes, and Audi.

I estimate that 2’000 units is a more realistic for 2015.

If you have Germany on your side, than you can have whole of Europe.
I would advice Elon Musk to stay for 3 months in Germany to really understand how they live and use their cars.

That makes more sense at 2000 cars considering how slow EV sales have been across the board in Europe in General.

I have lived in Germany for alot longer than 3 months and can say that you can’t learn anything even after over a decade that you can’t be told in ten minutes:

they drive fast because they are allowed to

Other than that, they use their cars like anyone else:
they drive around.