Tesla And SpaceX CEO Elon Musk’s Vivid Imagination Results In Huge Risks

Elon Musk

FEB 3 2018 BY EVANNEX 27

Elon Musk

Elon Musk at recent Roadster 2.0 reveal


Much has been written about Elon Musk’s use of the scientific method and first principles thinking. Oftentimes, Musk is pigeon-holed as a hyper-logical, robotic decision maker. Not true. It’s a misperception that doesn’t align with Musk’s real-world experience at his companies, SpaceX and Tesla. In contrast, Elon Musk displays a boldly wild imagination and a high tolerance for risk.

*This article comes to us courtesy of EVANNEX (which also makes aftermarket Tesla accessories). Authored by Matt Pressman.

Elon Musk

Risk? Imagination? Indeed — Elon Musk plans to launch his own Tesla into Mars orbit on SpaceX’s Falcon Heavy rocket (Infographic: Times of India)

Why can’t Boeing and Lockheed Martin catch up with Musk’s SpaceX? Inc.’s Bill Murphy writes, “The most powerful threat to greatness isn’t evil. It’s mediocrity.” He reveals a quote from Elon Musk: “There’s a tremendous bias against taking risks. Everyone is trying to optimize their ass-covering.” Murphy points out a critical lesson for these old-guard aerospace giants scrambling to compete with SpaceX: “Don’t optimize your ass-covering. Instead, optimize your opportunities.”

Elon Musk

SpaceX and Tesla CEO Elon Musk (Instagram: elon.musk.world)

One could define risk tolerance as, “the degree of variability in outcomes that a founder is willing to withstand.” Consider a few more Elon Musk quotes. On failing: “Failure is an option here. If things are not failing, you are not innovating enough.” On odds: “When something is important enough, you do it even if the odds are not in your favor.” On going all-in: “It’s OK to have your eggs in one basket as long as you control what happens to that basket.”

Above: NBA icon Kobe Bryant recounts a few lessons distilled from his recent conversation with Elon Musk (Youtube: CNBC)

Along with risk-taking, Elon Musk emphasizes the importance of imagination. When CNBC asked NBA legend Kobe Bryant about his conversation with Musk, Bryant says: “I buy into Elon… The amount of research, the amount of study he does is unheard of. But he’ll always say the most important thing is imagination. You can learn anything that you want to learn. You can study all these things that you have in a book, but if you don’t have the imagination and then take it to another level, it doesn’t mean anything.”

Elon Musk

Elon Musk imagines a new charging experience for Tesla Owners (via Twitter): “Gonna put an old school drive-in, roller skates & rock restaurant at one of the new Tesla Supercharger locations in LA” (Image: Autoblog via Tesla Owners Italia)

Analyzing Tesla, Huffington Post contributor Anurag Harsh writes that Elon Musk is: “exploring new ways of thinking about how we harness energy and affect the world around us. Aside from his brilliant [leadership in] technology, that is what Elon Musk brings to the table that other tech titans fail to do… he is dominating market share through the power of imagination, much like Steve Jobs did.”

*Editor’s Note: EVANNEX, which also sells aftermarket gear for Teslas, has kindly allowed us to share some of its content with our readers. Our thanks go out to EVANNEX, Check out the site here.

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27 Comments on "Tesla And SpaceX CEO Elon Musk’s Vivid Imagination Results In Huge Risks"

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That is why the Japanese auto-makers are going to have a hard time in the future. Failure is not part of the culture. CYA is. Failure in Japan = Suicide, literally.

Launching Falcon Heavy, Tuesday.

Musk is A Mover, a Shaker and a Risk Taker.

Instantly reminded me of Steve Miller band lyric-
“He’s a mover, he’s a shaker, a big risk taker…”
How O/T can I get?!


Tough to make a profit on imagination. If it were easy I’d be a billionaire too.

Only if you bring Ideas to fruition as did Musk….

Al; try to imagine something more important than profit.

That is so easy..

Lmao at AI.

Whining he’s not a billionaire.

To the bold go the rewards.

People lacking imagination don’t go far.

So where my post? Censorship for musk at its finest

This graphic is wrong. They’re not launching a new roadster, they’re launching a v1 roadster. The specs listed are the new v2 roadster.

I thought so!

‘False News’, Mr Trump?

“Fake News”

Elon Musk is a first class salesman to venture capitalists. He knows how to generate more ideas to raise more investments.

He does not know how to create a profitable, sustainable company.

He also does not care about his impact on society or our environment – except as part of his sales pitch.

OK you’ve made your opening statement, now show ‘why’ your POV is right…I can wait all day….

Every site has to have a resident airhead.

PayPal and SpaceX are not profitable, sustainable companies? Sure looks to me like they are!

You’re obviously jealous of Elon Musk. Well, you should be. Because he’s Elon fracking “Iron Man” Musk. And you’re not.

You lose!

You don’t know what he knows.

Many people would like to know what he already knows.

Many people are already looking forward to the Shareholder Letter (Q4 2017) and the Q&A Conference Call on Wednesday 7 February.

Um… you *do know* that Tesla has sold more than a quarter of a million cars since it started ~10 years ago, *don’t you*?! Not to mention that SpaceX has put up 48 rockets since 2010?

In short, you are talking tripe!

Right, so Musk made Tesla’s mission to lead the transition to sustainable transportation and has severely disrupted the stagnant auto OEMs wedded to fossil fuels.

Furthermore, Musk has built Tesla’s renewable energy division into a powerhouse and created a new energy storage paradigm that will allow solar customers to go offgrid if the urilities try and handicap solar owners plus very large industrial solar with ever more disruption.

So what oil company or legacy auto oem do you work for Alan?

…and don’t forget he has got NASA off the couch by trying to make humans multi-planetary with a private company.

Oftentimes, Musk is pigeon-holed as a hyper-logical, robotic decision maker.”

Who wrote this nonsense? I have never seen Elon Musk described that way.

What drives Elon is the visions he has for a better tomorrow. Visions of clean, efficient electric cars replacing filthy, polluting gasmobiles. Visions of a colony on Mars, and building rocket launch systems that may make it affordable to get there. Visions of replacing cars on traffic-congested roads with hyper-fast passenger capsules racing through underground tunnels.

I think it’s very unlikely that all of Elon’s dreams will come true (and I think his Boring Company concept is highly impractical), but this world certainly needs more visionaries and futurists like him!

Why dont do walts disney original ideal of epcot since hes more like disney then edision. Future city in the middle of nowhere where it can be a magna of rd for major corporation and applications of those ideals

Another quote that has been embraced by the Venture Capital culture in Silicon Valley is this one from Mario Andretti:

If everything seems to be in control, then you are not going fast enough.

I think the Self Driving Cars and the Tesla Tunnel project have the most risks in terms of working really well or failing.

In terms of Spacex the biggest danger would be if a manned space mission were to fail horrible and kill political support for Tesla.

But if Elon Musk can send a man to Mars and carry out the dream of solving Florida’s nightmarish traffic then I’m all in for supporting him. I personally want space x and Tesla to do well.