Tesla Sales Staff Doesn’t Need To Score Highly In Selling Teslas

JUL 16 2016 BY TESLAMONDO 16

Tesla Model X & S

Tesla Model X & S

THERE’S NOTHING WRONG WITH “SELLING” TESLAS

It’s only natural that Tesla would score poorly in a survey of showroom sales acumen. Who needs sales acumen when the product is supply-constrained and ordered largely online? If the sales staff acts a bit like museum curators, everyone can understand why — everyone except the people behind the survey.

However . . .

Let’s say Tesla has enough supply that boosting sales becomes, you know, not a terrible idea. It wouldn’t require a big change. TeslaMondo thinks there’s plenty of room between “museum curator” and “car salesman.”  The middle ground can be loosely called “benign manipulator,” or maybe “momentum facilitator.”

Tesla Boutique Store In Hamburg, Germany

Tesla Boutique Store In Hamburg, Germany

Do Tesla product specialists offer test-drives to people? They should. There’s no substitute for seat time, especially in such a transformative vehicle. And if the customer is too shy, the staff should offer test rides. Many people are reluctant to try out an expensive vehicle, especially something totally novel. But they’re more than happy to ride shotgun. Will they become buyers on the spot? Maybe not. Eventually? Very likely. And along the way, they will become Tesla evangelists to everyone they know: “Guess what I rode in today?”

Test-drive a Tesla, get a free Tesla thermos. Low-brow sales tactic? Harmful to the brand? Not at all.

A good suit salesman puts a suit on you and ushers you right to the tailor before you’ve declared readiness to buy the suit. “It just kinda happened,” you tell yourself later, looking at your $500 suit hanging in the closet. Cars are sold the same way, and with no ill will.

Tesla product specialists shouldn’t act like museum curators any more than museum curators should hock the exhibits.

*Editor’s Note: This and other Tesla-related posts appear on TeslaMondo. Check it out here.

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16 Comments on "Tesla Sales Staff Doesn’t Need To Score Highly In Selling Teslas"

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Tesla doesn’t need any advice on how to sell its cars. Tesla carefully maintains a demand higher than its production. If one person doesn’t want to buy a car, the next one coming along will.

Tesla doesn’t need advice from TSLA stock promoters like TeslaMondo, and it most especially doesn’t need “advice” from those who funded this highly biased study: The legacy auto “stealership” associations who are trying so hard to block Tesla from being able to sell its cars directly in various States.

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I’ll just repeat here the warning that someone else posted to the previous article on this subject: That the graph shown above shows a very skewed interpretation of the data by “cutting off the bottom” of the graph. Or, in this case, cutting off the left side. The actual percentage difference between 86 and 114 is very, very much smaller than the biased representation shown by the improperly truncated bars on that graph.

Cutting off the bottom, or the zero line, of a graph is an all too common method scoundrels use to manipulate a reader’s interpretation of data.

They DO sell themselves. With subsidies.

High pressure sales signal confidence.

Yes they sell themselves, with or WITHOUT subsidies.
High pressure isn’t needed if you have confidence in your product.

Subsidies aren’t really a major factor in the pricing of a vehicle as expensive as the existing Tesla models… maybe for other EVs, yes, or for the Model 3, when it comes out.

High-pressure sales are just plain disgusting.

Conservative Logic said:

“High pressure sales signal confidence.”

High pressure sales signal that the salesmen care only about the commissions they make, and have complete disregard for what the customer actually needs or wants.

If I recall correctly, Tesla store employees don’t work on commission. That’s one of the reasons why Tesla is ranked #1 for customer satisfaction.

If a product is compelling enough, it doesn’t need to be “sold”.

When was the last time you heard about someone not buying toilet paper?

In some states, Tesla store staff are not allowed to “sell” the car. No talking about pricing, ordering, test drives, etc. They are only allowed to educate the public on what a Tesla is. Even the number of such stores are severely limited by law.

You can thank the politicians bought by the car dealers for this. USA – where both political parties lament about jobs going overseas yet here’s a car, designed in America, made in America yet sold in China but cannot be sold in some states of America.

Well those laws are in place to protect consumers from being overwhelmed by information. Learning about, test driving and purchasing electric vehicles online, particularly in a short time frame, may overtax the ‘please take advantage of me’ portion of human brain!
It could cause permanent ‘I can only purchase from a dealer’ loss.??

Taking a test drive online? Apparently this virtually reality thing has advanced much further than I realized! 😉

I bet Tesla’s Autopilot is a lot safer online!

Those laws are in place to protect established dealership franchises from the manufacturer setting up competing dealerships and giving themselves a better deal. Tesla has no established dealership franchises.

I found TESLA sales staff to be mostly eager youngsters with hardly any through knowledge of the product or process for aqusition.. one the most uninformed group of folks.. often I knew way more than any of them.. after pucking the brains of five or six..I had more knowledge of the product than any one of them… many times I would get incomplete answers or let me check.. all in all I mostly got the correct answers eventually. . However.. they were of limited assistance on several points.. are not career sales people.. and overall I absolutely agree with their poor rating..

I haven’t noticed much product expertise in traditional car dealers. But I dunno, maybe they’d have been better if I’d been looking to buy some godawful SUV instead of an EV, or (before that) a hybrid.

Anyway, I came in having already researched the models I was interested in. I can’t even imagine why I’d want to get real information from a salesman (any salesman).

I was recently in the market for a new minivan and went shopping at several dealerships of different brands. My experience was that with a bit of online research, you can easily become more well versed in any particular vehicle than any salesperson on the lot. Curiously, they may have found a way to excuse their lack of knowledge. Every salesperson we spoke to explained to us that they were “new”. Not sure how that happens with five different people at five different dealerships and four different car brands. Maybe it was just our luck. Or maybe all the seasoned salespeople recently retired or went on vacation after their respective summer clearance events.

In any case, I’ve had better experiences at Tesla stores wrt getting product information. Incidentally, the van we ended up buying (Sienna) is like a Tesla in that it sells itself. Had it been a PHEV, it would have been a no-brainer. All I needed the salesman for was to negotiate price. Since Tesla doesn’t negotiate prices, that suggests that salespeople aren’t really needed at all.

All Tesla need do is staff their showrooms with knowledgable “curators”. Answer all the customer’s questions exhaustively. That’s it.

When I walk into an Apple Store I don’t get harassed by the sales staff. Does that hurt Apple’s sales? Of course not.

Every store I’ve visited has had sales reps offering test drives. They are not high pressure, per se, but they are actively doing their job, talking up the tech, and like I said, quick to offer test drives.

That’s enough in order to avoid the dealership pressure while still sell cars.