Tesla Removes 10 Referral Limit For Model S Owners

SEP 7 2015 BY MARK KANE 25

Wired Turns In The First Full Tesla Model S P90D Report

Tesla Model S P90D

Tesla Motors is revamping its experimental referral program before puling the plug on it on October 31.

Tesla Model S owners are getting e-mails from Elon Musk that the limit of 10 referrals is abolished, as from Tesla’s point of view everything is working just fine.

Additionally, customers who makes the most referrals will get a fully loaded Ludicrous P90D Model S instead of their current car.

“September 2, 2015

As you know, the Model S referral program was designed as an experiment, and so far it seems to be working. So, we’ve decided to remove the 10-referral limit. From now until the end of the program, you can refer as many friends as you’d like. Your link will continue to work until October 31st. What’s more, we’ve added an additional reward: the customer who makes the most referrals by the end of October will be invited to swap their current Model S for a fully loaded Ludicrous P90D Model S, for free. All other terms of the program remain unchanged.


Source: Tesla forum, Tesla Motors Club

Categories: Tesla

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25 Comments on "Tesla Removes 10 Referral Limit For Model S Owners"

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Who needs to pay for mass advertising when you can get your customers to play salesman for you?

Go Tesla!

A Model S P90D… I wonder what Bjoern will do with it 😉

Björn will make Videos with it …

I want Bjoern to get the Model X

I thought he already won the Model X – that was first to 10. Having the most referrals is a different prize.

He said he doesn’t care for P90D as there wouldn’t be that many differences compared to his current car, he definitely wants the X however, hope he gets it…

He get’s the P90D for his P85D and the X extra.

He needs to sell his S to pay it off when he gets the X, and said he wouldn’t want to take the p90d just to sell it. He’s a really humble guy. He’s taking a lot of his referral money and buying 15 chademo adapters to share at popular stations around Norway.

But he gets the X for free, because he was the first to subscribe 10 other people to tesla in europe.

Therefore he doesn’t need to sell his SP85D for his Model X.

This is still claimed to be an illegal program in at least two states. I wonder if there will be any more.

(I haven’t seen “puling” in an auto article before. I realize it’s just a typographical error, but it’s a good word I’d like to see more often.)

The Attorney General of Virginia told Tesla its referral program is illegal in the Old Dominion.

The CA New Car Dealers Association has asserted Tesla’s referral program is illegal in that State. Very different situation than Virginia.

this program is probably illegal in most states because it is essentially a program that promotes sales by unregulated sales persons. imagine if houses were sold this way…you got someone to buy a house with termite damage? no license means no license to revoke, which means, no problem! too bad for the sucker who bought the place, though.

that said, tesla sales volumes are such that there are very few states that would have to worry about consumer protection with this program. california is the biggest state, but tesla is a “home” company, so i doubt that kamela harris would go after tesla over this program. one other state, in addition to virginia, that might go after tesla over this program is texASS.

I accept it might not be allowed, but I think your description of it is very wide of the mark. It really is a referral (a “lead”), not a sale. The customer still has to go through the entire normal process of buying one, just like someone who walked in off the street. It is difficult to reconcile that with “too bad for the sucker”.

no i am not “very wide of the mark”. this program is no run-of-the-mill referral; this is a *compensated* referral. in other words, the person doing the referring has an economic interest in seeing that you actually end up buying the product. in effect, under this program, the person doing the referring is effectively acting as an unregulated salesman.

“no comment” said:

“no i am not ‘very wide of the mark’.”

You are indeed very wide of the mark. This is Tesla giving an incentive to word-of-mouth advertising. By no stretch of the term can you describe someone telling his friends about his new toy and suggesting they should buy one too, as a “salesman”. That’s just normal human behavior.

The person making the referral does not sell Tesla cars. He couldn’t sell Tesla cars even if he wanted to. All sales must be made directly through Tesla. The customer doing a referral cannot reasonably be described as a “salesman” for Tesla.

read your statement at the first response under this article. in your first response, you seemed to realize that the “referral” was acting as a tesla salesperson; now it seems that you don’t.

As I said, I accept that the regulation is whatever the law says it is. However, you haven’t offered any convincing support for your “too bad for the sucker” (or any unconvincing support either, really) nor have you responded to my and Pushmi-Pullyu’s observations that the buyer still goes through the normal Tesla selling process and receives all the information any other buyer would.

It’s a referral, not a sale.

Houses are sold this way “For Sale by Owner”.
Buyer must pay for inspections.


you always have a right to sell your own house; you don’t necessarily have a right to act as an agent to sell someone else’s house.

it’s the same thing with many licensed fields. for example, you have a right to go into a court and represent yourself, but if you are not licensed, you do not have a right to go into a court and represent someone else.

And in VA, Tesla said “OK, the buyer will get the $2k”, and quite a few Tesla owners in VA said “Oh, I wanted the buyer to have the extra money off anyway.”

Elon, why end the fun? Let’s keep the program going through next year…please.

Telsa should release the X100D & S100D.

They went from S60 to S70, so going from X90 to X100 shouldn’t be that complicated and would be a the best publicity stunt for EV’s.

I would buy the ?100 now !!

so all that is separating you from actually buying a tesla model S is a 10% increase in battery size…

That’s an 11.1r% increase.

So if I sold my car on Craigslist it’s illegal?

lol. All Stealership BS if you ask me.