Reserving your Model 3
March 21, 2016
Along with the excitement and anticipation for Model 3, we know everyone has a few questions. Here are the details so that you know what to expect both on March 31st when reservations open and in the months ahead before you take delivery of your Model 3.
Reservations for Model 3 begin on March 31st worldwide. Reservation amounts in each currency can be found here. There are two ways to make a reservation. The first, which will allow you to get a better spot in the queue, is to visit your local Tesla store when it opens on March 31st. Find your closest Tesla store here. The second is to make a reservation online at Tesla.com when the live unveil starts at 8:30pm PT.
In order to be as fair as possible, there will be a different queue for each region. And as a thank you to our current owners, existing customers will get priority in each region, meaning that the fastest way to own a Model 3 is to own a Model S or Model X.
Model 3 production is scheduled to begin in late 2017. When production begins, we will begin deliveries in North America starting on the West Coast, moving east. As we continue to ramp production, we will begin deliveries in Europe, APAC and right-hand drive markets. It is not possible to ship to all regions simultaneously because regulators in each part of the world have slightly different production requirements. Staggering deliveries in this way also allows us to provide the best possible customer experience.
We recognize that everyone wants to get their Model 3 as quickly as possible. Our overarching goal is to maximize total customer happiness within the bounds of what is physically possible.
Tune in to the Model 3 unveil on March 31st at 8:30pm PT on Tesla.com. We can’t wait to show you what we’ve been working on.
Tesla stated reservation amounts by country:
The cost of a reservation is approximately $1,000 USD. Please see the table below for the amount in your local currency. Note that the reservation payment is fully refundable if you cancel your reservation. If you wish, you can apply your reservation payment toward a new Model S or Model X at any time.