Tesla Quietly Eliminates Ludicrous Option On Model S & X P90D

SEP 2 2016 BY ERIC LOVEDAY 19

Model S P90D

Model S P90D

P100D Has Ludicrous Though

P100D Has Ludicrous Though

After the announcement of the Tesla Model S P100D and Model X P100D, InsideEVs contributor Michael Beinenson noticed something when he tried to spec out a Model S P90D.

Gone was the Ludicrous option for the P90D, which means that if you desire Ludicrous, then you’ll have to step up to the significantly more expensive P100D Model S.

Beinenson writes:

“What I also found out is that Ludicrous is no longer available on P90D forcing you to go to P100DL. That is a lot more expensive compared to what it used to be. So some interesting economics going there. Perhaps Tesla felt Ludicrous was underpriced?”

Ludicrous Mode Comes Standard

Ludicrous Mode Comes Standard

This of course makes the P90D with Ludicrous rather rare, but owners of that car now know that there’s a new king of Teslas…it’s called the P100DL and it’ll smoke all of the previous Teslas. Time to upgrade your Tesla again?

Hat tip to Michael Beinenson!

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19 Comments on "Tesla Quietly Eliminates Ludicrous Option On Model S & X P90D"

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Frack, it seems like it’s getting to where we need daily updates on what’s currently available in Tesla car trim levels!

p2:

for all of your apparent “concern” relating to tesla, i’m sure that elon musk would more appreciate if you, and some of the other fanboys who post here regularly, would actual *buy* their stuff. have you even made a “deposit” on a model 3?

How odd that you have no problem remembering that I don’t own a Tesla car… yet you conveniently forget that I am no longer able to drive. /snark

I suppose when you attend a ball game, you “kindly” ask those in the stands around you if they play the game themselves, and if they don’t, you tell them they have no right to be a fan?

But how kind of you to express such “concern” for my personal life. /sarcasm^2

i didn’t know that you were unable to drive – i had just assumed that you were another ev enthusiast who was quick to express a desire to want an ev but slow to actually buy one. there was no shortage of such enthusiasts when it came to the chevrolet volt. now, many of them offer various excuses as to why they didn’t ultimately buy one…i suppose the same will eventually happen with the tesla model 3.

it’s a shame you don’t exemplify your name.

I know,right?

Here is the evidence of strong demand for top-spec Teslas.

Also evidence that Tesla is trying to squeeze all the extra cash out of customers they can. Probably something to do with this article: http://money.cnn.com/2016/09/01/investing/elon-musk-cash-crunch-tesla-solarcity/

I think Model 3 design vetting & ramp to production, accelerating Gigafactory expansion for 2071 cell and pack production, doubling Super Chargers & Service Centers– probably costs more.

Wasn’t the purchase of SolarCity done as a stock trade, with no cash involved?

But even if Tesla had paid cash, I suspect it would have been a drop in the bucket compared to the amount of money they’re gonna have to borrow over the next few years as they ramp up to high-volume production of the Model ≡… including the cost of getting the Gigafactory up and running.

Manufacturing cars for a first-world market is a very, very capital-intensive endeavor.

They didn’t need more money to produce Model 3 until after the reveal and the reservation list made them effectively “sold out” through 2019. They decided to cut their production timetable in half, thus requiring more cash now, rather than letting S, X and Powerwall revenues take care of it. I can see why they would want to do that, particularly with all these promises from competitors to finally get with the program and offer 200-mile EVs at a competitive price by 2018-2020. What is certain is that they cannot rely on huge sales increases of Model S. They already beat the market leader in the segment, so the market is saturated. They will probably continue to sell at similar levels, but not significantly higher levels. I think that’s what the new 60kWh offering is about. I’m sure it’ll go away by the time the Model 3 goes on sale. What remains to be seen is if the X will have the same market success that the S has – namely, being the market leader in luxury SUVs. Unfortunately, I do not see that happening. I think they will sell well, but closer to the middle of the pack rather… Read more »

my sense was that taking on solar city was a really bad idea given that tesla was already looking at a pretty severe cash crunch in connection with the model 3 launch. i assume that the rationale was that selling solar panels with energy storage systems would increase capacity usage of the gigafactory, but when you are a growth company, you’re going to be burning huge amounts of cash to support growth. tesla seems to be attempting growth in multiple segments simultaneously.

this is where buying into the “cult of elon musk” might fail investors. that tesla had to conduct this “merger” because solar city apparently couldn’t raise funds in the capital market is a huge red flag. if tesla wrecked it’s balance sheet through the “merger” and then tries to raise capital after the fact, that capital is going to be raised on unfavorable terms: either through high interest rates or low stock price.

This is how history will remember Tesla: you can do amazing things if you’re willing to lose amazing amounts of money. Kind of obvious, I guess.

the thing is, money isn’t infinite: you still have to show good judgment on where you spend it

They are not losing amazing amounts of money…not compared to what they are getting for that money: 1) building out a fully supported fast charging network that the market has not provided for; 2) building sales and service centers that cut out the dealership leeches; 3) the gigafactory – a stable and cost-effective supply of the most critical and expensive component: battery cells; 4) developing the new, cost-competitive model 3, and increasing their production capacity by a factor of 10 in order to meet demand; 5) starting development of the Model 3 spinoffs (CUV, new Roadster); and 6) continually improving existing models in both hardware and software. #1 and #2 will stop/drastically slow down at some point, and it will just be operating costs that can be covered by volume sales. As far as #3 is concerned, the GF will be completed and start paying for itself once it is fully operational. For #4, that will soon end and sales begin, starting the payback. #5 and #6 will be supportable by volume sales commensurate in scope with the size of #1-#3; i.e., when the Model 3 ramps up. Not sure what is going on with Solar City, other than the… Read more »

Right. Investing in new factories is NOT losing money …
We will know whether everything adds up or not in about 5 years time.
But in 5 years time Tesla might be building gigafactories and car factories all over the world …
So it could be 25 years before we really understand.
While Tesla is building stuff in the USA it is a good question to ask whether his factories, paying quite expensive labour, can make a real profit. Of course Elon Musk is fully aware of this – and you will see that he is planning to build the most automated car factories ever built … He is on version 1 of the Model 3 factory. He says there will be a Model 2 factory, and a Model 3 factory.
Let us hope that he pulls it off.
If he does, the big question in 100 years time is going to be how to pay everybody fairly – if only 10% of us are actually making all the stuff we need for modern life.

Ludicrous is still available in Tesla’s Shop section, as a retrofit. Same price for P90D cars. There’s also a number of P90DL’s that arrived with near the P100DLs claimed 2.5 0-60.

I’m kind of surprised they did this – I am expecting that the 90kWh version will be discontinued quite soon. This could be the first step.

Two recent examples of how their new CFO is pushing ways to increase revenue.

– Make Ludicrous only available on the most expensive vehicle

– Raise Autopilot prices by 20%