Tesla Preps To Challenge Hyundai IONIQ In South Korea
Tesla Motors is gearing up for entry into the South Korean market, as noted by job listings for sales and engineering positions on the company’s website.
Additionally, a recruiter will be hired by Tesla to handle the task of assembling Tesla’s team in the region.
This move by Tesla comes as Hyundai readies its plug-in car offensive in with IONIQ, both in BEV and PHEV forms.
The IONIQ electric features ~110 miles/180 km of EPA range, and 100 kW CCS Combo charging (at least when it arrives in the US in a couple months. The PHEV version has a 8.9 kWh battery, but has not yet been rated for range.
As Automotive News states:
“Tesla has registered its corporation and plans to set up an office in Seoul, the company said in an emailed response to questions, declining to provide details of its plans.”
“South Korea is among countries where Tesla will offer its Model 3, the car the company is counting on to expand its customer base, CEO Elon Musk said in April. While electric autos comprise less than 1 percent of 21 million vehicles in South Korea, market leaders Hyundai and Kia Motors Corp. plan to have 28 environment-friendly vehicles in their lineups by the end of the decade, including electric cars and hybrids.”
It seems Tesla doesn’t want the Korean automakers to dominate the plug-in segment in Korea. Tesla’s entry will not please those automakers, but South Koreans in general love Tesla, so this is a smart move by the California-based electric car maker.
Source: Automotive News