Tesla Pop-Up Store Makes US Debut In Santa Barbara – We Are There

3 years ago by Jay Cole 18

Tesla's Innovative Pop-Up Store Makes US Debut In Santa

Tesla’s Innovative Pop-Up Store Makes US Debut In Santa Barbara (via David Wexler)

Tesla Shows A Showroom Flexibility Unmatched By The Traditional Franchise System

Tesla Shows A Showroom Flexibility Unmatched By The Traditional Franchise System (via David Wexler)

Tesla has debuted the company’s first US pop-up store today in Santa Barbara, the first stop on a tour of wealthy destinations in the US.  And we are on the ground with an exclusive look.

Once the event is complete, the 20 x 35 foot store collapses into two shipping containers and is loaded onto a lone flatbed truck before moving on to the next destination.

The mobile boutique  shows a flexibility that could never be achieved via a traditional dealership model, where franchisees are all granted certain territorial rights.

“Designed in-house, the shipping container arrives and unfolds to double its size in just a few hours.  The mobility and convenience of the design allows Tesla to bring our unique retail approach to customers in new locations where we do not yet have a brick-and-mortar location.”  – Tesla on the innovative new format

The main focus of the store is selling the Model S, and as such the unit features the car itself, its components, options and battery architecture.

Tesla Pop-Up Store Can Be Broken Down In A Couple Hours And Loaded Onto A Single Truck

Tesla Pop-Up Store Can Be Broken Down In A Couple Hours And Loaded Onto A Single Truck (via David Wexler)

Inside Tesla's Pop-Up Store (via David Wexler)

Inside Tesla’s Pop-Up Store

Once the shop closes up in Santa Barbara, it is off to the Hamptons.   After that?  No one knows, as Tesla isn’t divulging where it could appear next – hence the “pop up” concept.

Considering there at least three similar units to this travelling around Europe (currently in France, Denmark and Switzerland) – generally in locations Tesla doesn’t as of yet have viable full time locations to sell cars, the program must be considered a success for the company to bring it stateside.

If you are in the area and want to check it out in person, it is at the corner of Chapala and Carrillo Streets in Santa Barbara, around where the old Greyhound bus station was, if you are a local.

Special thanks to David Wexler for making the trip and taking some great shots of the Tesla store!

Tesla Pop-Up Makes US Debut In Santa Barbara - Complete With Model S Sedans

Tesla Pop-Up Makes US Debut In Santa Barbara – Complete With Model S Sedans (via David Wexler)

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18 responses to "Tesla Pop-Up Store Makes US Debut In Santa Barbara – We Are There"

  1. Mister G says:

    GET THAT ASS TESLA

  2. Robb Stark says:

    It is not going to stop anywhere between Santa Barbara and the Hamptons?

    Why drive the entire width of the country and not stop at least half a dozen places?

  3. Mister G says:

    ACT LOCAL THINK GLOBAL TESLA

  4. Anon says:

    Cool low cost advertising concept that gets people in BEV seats.

    Brilliant.

  5. Mister G says:

    Get that Texas ass Tesla!

  6. ja says:

    These Guys Are Always Thing ! That is a Great Idea….Know……,Lets Get That model 3 Going & No Funny Stuff…Make it A Real Car Real Soon!

  7. Rex Wilson says:

    Very innovative concept. Keep up the good work Tesla.

  8. Rex Wilson says:

    Seems they can build container box based battery storage to charge the Tesla cars.

    They can mount solar panels on top of the container to get part of the electricity and also place a wind turbine in between 2 containers.

  9. Tom says:

    I stopped by there on Friday. Very friendly people and a nice setup. I’m surprised Tesla didn’t open a store/service center in Santa Barbara earlier…. They also mentioned a supercharger will be constructed too.

  10. miggy says:

    Please ship it to New Zealand, we are still waiting for Tesla to open.

  11. Acevolt says:

    I know they have what they call a pop-up shop at The Grove in Los Angeles. It’s not a container, just a temporary location that will be there for the next couple months that includes test drives. It’s been there for a while and uses the cars and staff from the Century City mall. I wonder if they have more of those around the country.

  12. Bobby sweet says:

    Does anyone know if they can legally take those two Texas

    1. Ryan says:

      No they cannot participate in any “sales” activities. Same as Iowa and Michigan.

  13. John says:

    I want to see a Tesla Converted Semi.
    I think they could pull it off…

    1. Robert says:

      That would be so cool.

  14. Rick says:

    In 2010 and again in 2012 Nissan did “drive electric tour” it was such a nice experience to get familiar with new technology and test drive http://www.roadandtrack.com/new-cars…ed-4000-23715/. Nissan also had leaf giveaway, wonder if Tesla is doing the same

  15. Joe says:

    Heading South to Santa Barbara on 6/2 and will stop to check this out. I’ve already met Michael Donahue, the SB manager, at a couple of events in SLO county. I just need to settle on a color and I’m ready to order.

    Texas continues to be mind boggling. I’ll be you can buy anything that China ships into Houston, but you can’t buy the most innovative automobile yet created, and it’s made in the US. The NADA should be wary of what happened to buggy whip manufacturers and Eastman Kodak. We now live in a different world!

  16. Rocky says:

    They _could_ take them to Texas. There are Tesla galleries in Texas now. The employees are simply prohibited from talking about the price of the car or actively trying to make a sale. They can answer questions, give test drives (providing the test drive is arranged through a California Tesla employee via the web), and direct potential customers to the Tesla web site for pricing and ordering information.