Tesla Motors Sold More Than 76,000 EVs Last Year, About 60% In US

JAN 6 2017 BY MARK KANE 17

Tesla Motors car deliveries – Q4’2016

Tesla Motors car deliveries – Q4’2016

Tesla’s recent report on its production and deliveries for the Model S and Model X in Q4 enables us to now check how things going after a record third quarter and decently strong Q4, painting the full picture of Tesla’s year, and history to date.

Tesla Motors car deliveries – Q4’2016

Tesla Motors car deliveries – Q4’2016

Total production amounted to 24,882 and 83,922 EVs respectively for the fourth quarter and full year, while actual deliveries amounted to approximately 22,200 for the quarter and 76,230 overall.

Historically speaking, those are great results, as production increased 64% year-over-year, while sales by about 50%.

However, we have to note that Tesla aimed for more heading into the year (at least 80,000 deliveries), so if you are more of an “investor type” over strictly an EV enthusiast, that 4.7% miss might annoy you.

According to IEVs estimations, about 63% of Tesla sales falls on North America, which is considerably more than 50-53% in previous two years.

The reason for the domestic sway in 2016?  Model X deliveries kicked off in U.S. before other regions (which is also the largest market for the SUVs), and Tesla also faced some production difficulties/”transition” delays in Q4 getting new AP2 hardware-enabled cars to consumers, which forced it to focus on getting out as many “local” US deliveries as possible before the year ended.

Because Tesla noted 6,450 cars in transit to customers at the end of the quarter and registered record high number of new orders (“all-time record for us, were 52% higher than Q4 2015 and 24% higher than our previous record quarter in Q3 2016”), we can expect that next quarter will be much improved over Q1 of 2015, and also will see a lot more of an “international” mix.

Tesla Motors car deliveries – Q4’2016

Tesla Motors car deliveries – Q4’2016

All in all, Tesla has already sold more than 183,000 Model S/X by the end of 2016 including about 110,000 in the U.S.

Tesla Motors car deliveries – Q4’2016

Tesla Motors car deliveries – Q4’2016

Categories: Sales, Tesla

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17 Comments on "Tesla Motors Sold More Than 76,000 EVs Last Year, About 60% In US"

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About 90,000 more Teslas must be sold in US before federal tax credit begins to phase out.

So … 1st quarter 2018 would be my guess for when they trigger the beginning of phaseout. For 2017 maybe 40,000 Model S, 30,000 Model X, 1,000 Model 3. That would leave them 19,000 shy of the trigger point.

They’d prefer to flip the trigger early in a quarter to get most of that quarter as a bonus for tax credits, so I guess we’ll either see them doing well on production and sales, including Model 3, and try to edge up to the trigger in Q4 of 2017 then cross in early Q1, or they’ll be dragging and aim to hit it early Q2.

Or if Model 3 is really dragging, and they have other issues with production or sales of Models S and X, maybe they even aim to hit the trigger in early Q3 2018, by shipping more production overseas or something if it looks like it would otherwise awkwardly land toward the end of Q2.

Or Tesla could buy FF and get an extra 200,000 ev sales???

It would need to be the other way around…

Tesla will not “aim” to trigger any reduction in tax credit for their customers. They will simply sell as many cars as possible. However customers might aim for purchases by ordering their car before the credit runs out.

M3 will be more or less on time. Post unveil, suppliers must have had bidding frenzy to win Tesla contract. Only strictest suppliers who guarantee promptness would win. At least 100k deliveries in US before 2017 ends


This does not seem to add up with the IEVs sales chart… what am I missing?

Nevermind- US vs global.

Another Euro point of view

Despite introduction of the Model X Tesla sold a bit less cars in 2016 as compared to 2015 in Europe. Difference is not due to currency exchange rate as the drop of the EUR or NOK against the USD happened back in 2014. It should rather be explained by drop of Danish EV incentive and by the fact that best market was a fragile one as well (Norway). Norwegian population is so tiny that no matter how well one sell on this market is it nevertheless rather quickly saturated. Still amazingly impressive sale figures for a rather new brand at that pricing level.

A possible reason for the big increase in 4th Quarter sales may have been the ending of Free Supercharging for Life, that was just recently extended until 1/15/17.

I think its safe to say as they get closer to that 200K the demand is going to skyrocket as folks try to get the full credit, especially in the following quarter.
Which makes the Model ☰ production ramp even more important – especially for line waiting reservations like me.

So, the US sales of Model S didn’t increase significantly between 2015 and 2016.

Is that a sign of people waiting for Model 3 or diversion to Model X or maybe a little of both?

Lots of possibilities, I think. One possibility: Tesla concentrated more on overseas sales this year than last. If I understand what Jay wrote about the delay in Autopilot HW2, U.S. deliveries were held up for 7 weeks. But if overseas deliveries did not get HW2, they could have continued unabated, which would have given Tesla a motive to maximize overseas sales.

Another factor is the approaching exhaustion of Tesla’s full tax credits. Tesla may be trying to shift as many sales overseas as possible, because those won’t reduce the number of available tax credits.

The tax credit running out will have zero impact on Tesla’s sales strategy. They sell their cars mostly on receipt of order. Tesla does not control who or when customers decide to order.

Strong dollar means Tesla are more expensive abroad. That could be another factor.