Tesla Passes Mercedes To Become Most Followed Car Brand On Twitter


Tesla has just surpassed Mercedes-Benz to become the world’s most followed car brand on Twitter.

The numbers don’t lie.

Though both of the automaker’s Twitter pages show 3.03 M followers, if you hover over that number you’ll see the actual (non-estimated amount). Tesla’s lead is slim, but it’s now #1 as ofย  9:56 AM Eastern time on October 21, 2018.

Here’s the breakdown:

  • Tesla – 3,030,485 followers on Twitter
  • Mercedes-Benz – 3,029,779 followers on Twitter

No doubt much of Tesla’s followers are driven by CEO Elon Musk. Let’s take a peek at Musk’s Twitter followers tally (23,077,304):

The most obvious takeaway here is that if you follow InsideEVs on Twitter (as both Tesla and Musk do) then you’ll be among the most followed too. Okay…maybe that’s a stretch, but it’s worth a try.

Categories: Mercedes, Tesla


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15 Comments on "Tesla Passes Mercedes To Become Most Followed Car Brand On Twitter"

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Twitter interest is pretty worthless. Any actress who bares it all can scrape up Twitter followers. A better predictor of car buying interest is “most Googled” brand, which Tesla wins in the US, Canada, Norway, Austria and China. The foreign top spots are revealing. See Evannex blog: https://evannex.com/blogs/news/tesla-is-the-most-googled-car-brand-in-the-us-and-china-infographic

The SEC didn’t think so ๐Ÿ™‚

They got a huge IPO but still not worth a darn to humanity.

arne-nl, if you had bothered to research this for 15 minutes, you would know: SEC cares about the (appearance of) legal requirements for disclosures. (Their vague standards are subjective; why they often lose in court). The fact of Musk using Twitter is irrelevant. It could have been a highway billboard, or Musk telling a group at a conference insider stuff during trading hours. These things give an unfair advantage to some investors over others not there. Please note: Musk HAD NOT alerted the market in advance to expect a major announcement. This is a standard. Violating it during trading hours, usually brings a big fine, etc. (Aside: The SEC seems to care more about the Bears of Wall Street, which stinks).

That reminds me of that epic tweet, which I can’t find for some reason, but it went something like this: “Followers are overrated. Jesus only had twelve, and he is still being retweeted to this day.” ๐Ÿ™‚

Twitter is worthless, $20 billion for their IPO but not a dime for something meaningful.

Worthless ?! It’s the main communication for your president, man!…if you can believe it….lol.

Also nobody are following the CEOs of the legacy automaters. However, Musk got 23 million followers. There is no love for legacy auto markers because they are not worthy of love. Their products destroy the planet no wonder no one likes them.

Tesla has a lot of attention around it, but I’m not sure that all of this will be good for the company. Some news as the recent process to Musk, polemics like the bad fabrication or the production problems with Model 3, were very popular and they are bad news.
But yes, is a very mediatic company, and this has a bad side as I described, but a good side too. It’s very popular in most of the world and there is lot of hype always with all what Tesla does, lot of haters and lot of fanboys.

The media attention that Elon and Tesla generate and support is definitely a two-edged sword. On the one hand, it’s great for Tesla that it gets all that free publicity (i.e., free advertising), so doesn’t need to use paid mass media ads; especially not very expensive TV ads.

On the other hand, since the media does have so much attention focused on Tesla and Elon, the smallest mis-step receives an equal amount of attention. And let’s be honest; Elon does have a bad habit of making “unfiltered” tweets, to put it kindly. Those are unforced errors, and it’s too bad that Tesla’s board hasn’t been able to put a stronger filter on Elon’s tweets. Asking Elon to self-censor is probably futile.

“He who rides a tiger is afraid to dismount.” — Chinese proverb

“There is no such thing as bad publicity” ๐Ÿ™‚

I’m surprised it wasn’t already….. I don’t hear much about MB

They are each followed for altogether different reasons I would submit.

Mercedes has almost 55,000 tweets

Tesla only has 6,785 tweets


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