Tesla Model X To Conquer Chinese Market With Bioweapon Defense Mode
According to China Automotive Review: “Tesla’s most absurd-sounding feature will actually help it sell a ton of cars in China“.
Not Falcon Wing doors, not acceleration, but its questionable Bioweapon Defense Mode could be the most important selling point in China.
It’s true that many of us didn’t understand why air filters were intensely focused on at the Model X unveiling.
But for those in China who are concerned about air pollution, and are also wealthy enough to spend $100,000 or so on an SUV, could be delighted in unique feature.
“According to a recent study conducted by the University of California at Berkeley, 1.6 million people a year or roughly 4,400 people a day die in China from air-pollution-related illnesses.
Wealthy Chinese are becoming increasingly wary of the country’s heavily polluted land, water, and air, and they’re willing to spend to avoid it — by importing food and spending extended periods of time abroad.”
Tesla Model X will go on sale in China in 2016 and then we will see whether the claim of air as clean as a hospital operating room will shoot sales through the roof or not.