Tesla Model S Is Switzerland’s 4th Best-Selling Segment E Premium Car

SEP 30 2015 BY MARK KANE 12

Tesla Model S Registrations In The Switzerland - July 2015

Tesla Model S Registrations In The Switzerland – July 2015

Tesla Model S continues its strong sales in Switzerland in August with 155 deliveries and a total 992 so far this year.

That’s enough to secure fourth spot among segment E premium cars with an eye on third place (1,103 Mercedes E Class).

Asphalte.ch gives us an image of how Tesla is literally eating into Audi, BMW and Mercedes sales.

Tesla already has doubled sales from the whole of 2014 in the first eight months of this year, while some of the other listed brands will not even be able to sell as many cars in 2015 as in 2014.

Tesla is expanding at a rapid pace and attracts more and more consumers, especially after offering AWD models, which are important in mountainous countries.

Tesla Model S Is Switzerland's 4th Best-Selling Segment E Premium Car (source: Asphalte.ch)

Tesla Model S Is Switzerland’s 4th Best-Selling Segment E Premium Car (source: Asphalte.ch)

Source: Asphalte.ch

Categories: Sales, Tesla

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12 Comments on "Tesla Model S Is Switzerland’s 4th Best-Selling Segment E Premium Car"

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Impressive, especially if you consider the growth. If it just continues one more year like this, they would be the best selling car, in its segment, by a wide margin.

More impressive is the sales ramp of the Maserati Ghibli.

Tesla actually really fit into the Swiss mentality of investing in a car that is cheaper to operate even if it cost more to buy, since they tend to keep them neat and clean for years on a row. They see a Tesla as an investment and in a sense it is. Aluminum cars and long lasting motors are more likely to run for many years than a steel car equipped with a failure prone ICE. Of course after 15 years you will likely have to change the battery but that can also be seen as an upgrade to a better battery and when you do the Aluminum body and electric motor will still last 15 more years, so we talk 30 years and running. That is a really good investment considering the gas saving of 30 years plus the other advantages of no fumes, vibrations, and noise.


All true of course, and then the Swiss have some coinage.

The Swiss don’t tend to keep their cars more than 6-10 years as they are usually exported to less affluent countries.
Otherwise I am not surprised they are becoming so popular now after living there for 5 years. It is a high tech vehicle that can utilize the electricity produced by the Swiss hydroelectric system. Also I assume they ace the annual vehicle inspection that is notoriously strict on oil leaks and emissions.

Priusmaniac said:

“They see a Tesla as an investment and in a sense it is.”

It’s always a mistake to convince yourself that a car you’re planning to drive frequently as an “investment”. Daily drivers are an expense.

The only cars which are “investments” are antiques which are carefully preserved and rarely or never driven, so may increase in value over the years, depending on demand. (I doubt that, for example, a Chevette is ever going to be valuable, even as an antique.)

Cherry picking a sub-sub-sub-sub segment to find a bright shine.

You don’t think grabbing significant market share it is class segment in a German-speaking country is a big deal?


Funny, because the European Commission classifies Model S as an F Segment car i.e. Mercedes S Class Audi A8.

It is the top selling F Segment car in Switzerland.

And now you understand why BMW, Mercedes, and Audi FINALLY started cranking out EVs. Tesla pushed them into it by eating up their lunch.

By year-end around 1’400 will be sold. Since Swiss is exactly 1/10 of Germany, it’s clear that a vision of 12’000 units in Germany (1’000) per month is made… Because Germany has a strong car industry, probabaly 5’000 is more realistic, which in on level of the S-Class in Germany. In Germany in the same period only 958 where sold.
At this link on Page 3 you find the German Segment F statistic: