Tesla Model S Owners Browse The Internet Most Often During Rush Hour Commutes / Work Hours

APR 22 2014 BY ERIC LOVEDAY 7

Of Course, InsideEVs is The #1 Most Browsed Site By In-The-Loop Tesla Model S Owners

Of Course, InsideEVs is The #1 Most Browsed Site By In-The-Loop Tesla Model S Owners

According to Quantcast, a digital advertising company founded in 2006, that specializes in audience measurement and real-time advertising, Tesla Model S owners in California logged an impressive 416,000 pageviews in 30 days.

By tracking those views, Quantcast concludes:

“What first stands out is the relatively uniform usage between 7 a.m. and 6 p.m., forming something of a plateau during working hours. The curve is more similar to how people use desktop computers than tablets or mobile phones.”

“The significant usage during midday and especially afternoon hours begs the question: Do Tesla owners simply drive all day? Or, if we assume Tesla drivers follow regular commute patterns, who is browsing during the day?”

“We looked at what content is consumed throughout the day for a possible clue. While the morning starts with more Tesla browsers visiting finance and news sites, page views on entertainment sites peak between 1 and 3 p.m., when news visits are slightly down. Between 5 and 7 p.m., page views on news sites rise again. So it does appear that midday browsing on entertainment sites helps create that usage plateau.”

It’s clearly evident to us that all those “news sites” pageviews are direct here to InsideEVs, where Model S owners can readily find the latest Tesla news, but for some odd, unexplainable reason Quantcast says that Drudge logs the most pageviews from Model S owners.  Clearly, there’s a glitch somewhere in Quantcast’s system.  Let’s hope that gets sorted out soon 😉

Tesla Model S Browser Activity in California

Tesla Model S Browser Activity in California – Graph Credit Quantcast

Source: Quantcast

Categories: Tesla

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7 Comments on "Tesla Model S Owners Browse The Internet Most Often During Rush Hour Commutes / Work Hours"

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If I had a P85 I’d be pedal down most of the time.

No time to be surfing the net.

If I had a Tesla P85 I would be in heaven, unlimited free fuel, I could travel into every state in the union and every province in Canada with free fuel and no maintenance outside of brakes and tires and the brakes last a long time with regenerative braking, it really sounds like the greatest car on earth, and power to spare. The only problem, I would have to mortgage my home to buy one.

Well if you do come up with the money, make sure to check the map before you go. There are some states with no Supercharger stations. Many of those show some range coverage from a neighboring state, but the funny thing is in some cases, like to get to the range bubble in Southeast MT, you’d need to drive on some dirt roads to get into that area from the previous state’s supercharger station. Even at the end of 2015 there map does not show the ability to charge into every state in the union (don’t forget about Alaska).

I think we can, and Alaskans should, forget about Alaska.

Quite possibly a lot of net browsing in Teslas would be by owners who are killing time surfing while connected to a supercharger or other EVSE.

I’d bet you that Tesla watches data correlation like this also. It makes sense that financial and news sites are commonly perused since Tesla owners can be very smart
thinking types. I’m happy porn sites weren’t
listed as high use by Tesla owners.

Maybe lots of owners take their lunch inside their Model Ss, then browse privately with a great sound system, without emitting fumes while “idling”? With a screen that big and full internet connectivity– why not?

It will be interesting to see how having apps will effect customer utilization, once that capability is released…

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