Tesla Model S Owners Browse The Internet Most Often During Rush Hour Commutes / Work Hours
According to Quantcast, a digital advertising company founded in 2006, that specializes in audience measurement and real-time advertising, Tesla Model S owners in California logged an impressive 416,000 pageviews in 30 days.
By tracking those views, Quantcast concludes:
“What first stands out is the relatively uniform usage between 7 a.m. and 6 p.m., forming something of a plateau during working hours. The curve is more similar to how people use desktop computers than tablets or mobile phones.”
“The significant usage during midday and especially afternoon hours begs the question: Do Tesla owners simply drive all day? Or, if we assume Tesla drivers follow regular commute patterns, who is browsing during the day?”
“We looked at what content is consumed throughout the day for a possible clue. While the morning starts with more Tesla browsers visiting finance and news sites, page views on entertainment sites peak between 1 and 3 p.m., when news visits are slightly down. Between 5 and 7 p.m., page views on news sites rise again. So it does appear that midday browsing on entertainment sites helps create that usage plateau.”
It’s clearly evident to us that all those “news sites” pageviews are direct here to InsideEVs, where Model S owners can readily find the latest Tesla news, but for some odd, unexplainable reason Quantcast says that Drudge logs the most pageviews from Model S owners. Clearly, there’s a glitch somewhere in Quantcast’s system. Let’s hope that gets sorted out soon 😉