Tesla Model S Leads Swiss Luxury-Segment In Sales

SEP 2 2015 BY MARK KANE 13

Tesla Model S in the Switzerland

Tesla Model S in the Switzerland

Tesla Model S is booming in Switzerland’ after introduction of the four-wheel-drive versions (P85D and 85D).

In just June and July ,Tesla sold some 450 units, while YTD number of registrations stands at 837.

Over 87% (730) of all Model S sold this year in Switzerland’ are AWD, according to EagleAID! In general, around 40% of cars (record high) bought by Swiss drivers are AWD.

Most important is that Tesla is eating market share of the luxury segment:

“With deep-seated range-anxiety fears almost eliminated with Tesla’s claimed 420 km range for the Model S, plus the popular aspect of safety from four driven wheels, Switzerland’s rich and famous appear to have warmed to the idea of dumping their traditional luxobarge cars for a top-notch green-halo electric saloon from the world’s youngest prestige car maker

That’s the message from latest Swiss car sales figures showing that during the seven months to July this year the Tesla Model S on its own was responsible for some 835 sales, outselling combined Swiss sales of Luxury-Segment dominating chariots such as the Mercedes S-Class, Audi A8 and BMW 7-Series during the same period.”

Source: EagleAID

Categories: Sales, Tesla

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13 Comments on "Tesla Model S Leads Swiss Luxury-Segment In Sales"

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The Swiss also probably get a real kick out of down hill regen. By habit, they have a very good sense of topography.
Plus of course EVs suffer no loss of power with altitude and actually gain range.

Eatin’ their lunch. Nom nom nom.

Can’t wait for Model III’s doin’ the same thing to that segment of the market. 😀

Sounds much like the sales of the D model in Switzerland are cleaning up like Tesla did in California with the single motor ones already!

This sales metric for sure is big time galling the European luxury car makers being that Switzerland is such a high profile European country with a citizenry known to be very particular about their cars (especially on the German side).

Switzerland has 4% car import tax (before adding the VAT) which is waived for electric cars and several Swiss cantons additionally offer significant road tax cuts but these tax benefit also apply to all BEV & Hybrid cars so its not exclusive to Tesla. Because the Swiss currency is decoupled from the Euro the Swiss are at a favorable advantage to purchase an American car compared to the Euro currency European countries.

It also helps that Switzerland’s Minister of Transportation owns a Tesla:


August 2015: ?

Cherry picking single models from other brands, that offer much more choices for the customers.

Is the German speaking finally accepting the awesomeness of the Tesla? Good.

I hear BMW said that in 10 years, all of their cars will be electrified in some sort of manner.

Yeah! They already achieved that long time ago. 12V lead acid under every hood! Go Go Go!

Another aspect: the guy who is running the Swiss operations of TM quite successfully is now taking over the German operations as CEO.
Looks like he’s doing some things right (apart from the brilliant cars…

Tesla actually grows in the heart of the Swiss – being frugal and not wanting to waste any $ in imported fuel… most of their electricity is hydro and nuclear…

Actually Swiss Social Party minister Bea Heim wants all minister to drive electric cars, as an example towards other countries and commitment to a greener environment.

The Swiss hate diesel and petrol trucks and cars from other countries driving through their green valleys and spewing out pollution. No wonder Tesla has struck a chord with them. This will work its way down through to the cheaper Model X. The big German manufacturer’s had better get a move on with their electrification plans or risk being stranded with ICE.