Tesla Model S Captured 43% of Canada’s Pure EV Segment Through End of Q3 2013

DEC 16 2013 BY ERIC LOVEDAY 3

According to a way confusing post put forth by IHS Automotive, sales of the Tesla Model S have accounted for 43% of pure electric sales in Canada through the end of Q3 2013.

Tesla Model S

Tesla Model S

Why do I mention the “confusing” aspect?  IHS Automotive excluded plug-in hybrids and the EREV Chevy Volt from its data without so much as hinting that it had done so.

That’s why you’ll see no “Chevrolet” on the pie chart and it’s why Toyota shows up as only 0.1%.

In actuality, the Chevy Volt was the plug-in sales leader in Canada for 2013 with sales of 656 units through the end of Q3.

The Tesla Model S came in second with 504 units sold through the end of Q3.

End of Q3 sales for the rest of the plug-in pack are as follows:

  • Nissan LEAF: 382
  • Toyota Prius Plug-In Hybrid: 190
  • Mitsubishi i-MiEV: 148

The Smart Fortwo Electric Drive, Ford Focus Electric and Toyota Rav4 EV would be the vehicles contributing to the pie graph results for Mercedes-Benz, Ford and Toyota, respectively.

Okay, with all that clarification out of the way, here’s what IHS says:

“Consumer research shows that within its release year, the Model S captured a staggering 20% of the electric vehicle market share. Over the course of the next year (2013), it more than doubled to 43%, outselling all other OEMs. It is important to note that with such tremendous gains, Tesla did not necessarily conquest customers from other electric vehicle OEMs, but instead, brought new customers from outside the electric vehicle market to grow the current EV customer base. This new option has helped the overall electric vehicle market volume more than double from 2012 to 2013 showing signs of continual rapid growth with Tesla leading the way.”

Compared to Only 20% in 2012

Compared to Only 20% in 2012

 

Source: IHS Automotive

Categories: Sales, Tesla

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3 Comments on "Tesla Model S Captured 43% of Canada’s Pure EV Segment Through End of Q3 2013"

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Ocean Railroader

Somehow this makes sense in that who in their right mind would want to be driving around in a Nissan Leaf on a rural Canada highway with 70 miles of range and it’s 18F degrees outside. While the Tesla has a minimum of 200 miles with super charger capabilities which means you can run the heat like a human being. This is why the Teslas are having a easy time moving into new territory that in the history of electric cars have never been able to go into before. Think of the Tesla as like a new species of animal that is quickly cutting out a niche among the older rural gas guzzling cars where being rural protected them from coming into competition with a EV.

Totally agree with @OceanRailroader — 200 miles is a minimum for the vast distances between Canadian cities. The upcoming Tesla Model X will do even better with its 4-wheel drive and aditional cargo hauling ability.

Tesla has shown that EV technology works in the real world and that traditional automakers have made a conscious decision to make their EVs ugly (Nissan Leaf), small (iMiev, Spark) and unable to provide more than 80 miles of practical range.

Audi have been saying for years that they could make the e-Tron EV if they wanted, but were not going to do it until they could have the same profit as their gas guzzlers. Tesla has proven them wrong by coming from nowhere & profitably selling luxury electric vehicles. Time to rethink the profitability argument, Audi.

The company’s head of design, Franz von Holzhausen, has done a fine job creating an upscale look that’s comparable to Jaguar and Maserati while providing great aerodynamics and ergonomic practicality.

And to think Tesla is only getting started…

BraveLittleToaster
Funny how people have this vision of Canada that has much of its population in rural prarie towns or mountain mining towns. That’s not true anymore. Sorry, most of our population lives in cities these days. And while those cities are indeed very far apart, that doesn’t mean we spend a lot of time travelling between them. Just like Americans, a lot of us already have two cars, so having an electric for nearly all of our regular driving and a gas or hybrid for longer trips is entirely something we can do. However, we’re still far behind the US when it comes to electric car adoption. Part of the reason for that is that we’re even more skittish about new technologies, and prefer the safety of the establishment in many aspects of our lives, not just cars. These cars themselves, on the other hand, are surviving our weather just fine. On the Canadian Nissan Leaf facebook page, there’s several people reporting in about how their Leafs are faring in the brutal cold, and the consensus has been that it’s been as good or better than our gas cars – which we also have to plug in at night just… Read more »