Tesla Model 3: US West Coast Served First, Followed By Parts East, Europe, Asia, Then RHD

MAR 24 2016 BY JAY COLE 71

As we inch closer to the March 31st debut of the Model 3, Tesla has slowly been releasing more information about the order process and the rollout plans for the 200 mile “everyman’s” EV.

Tesla Model 3 Debut Invite For March 31st, Doors Open at 7PM (PT), Livestream Starts At 8:30Pm (PT)

Tesla Model 3 Debut Invite For March 31st, Doors Open at 7PM (PT), Livestream Starts At 8:30Pm (PT)

In the latest installment Tesla re-iterates that being an owner gains you priority over non-owners, and that the best way to be at the top of the list for a Model 3 is to “but a Model S or X”, but with some new conditions … of which having already seen the rollout of previous cars and upgrades, we had kinda assumed would already be the case.

Specifically, that US orders will be delivered first, with priority to those closest to the factory in California and the West Coast before moving east across the country, then to international regions.

“Model 3 production is scheduled to begin in late 2017. When production begins, we will begin deliveries in North America starting on the West Coast, moving east. As we continue to ramp production, we will begin deliveries in Europe, APAC and right-hand drive markets.”

The full Tesla press mailer (sent out late Wednesday night) can be found below – also reservation amount/deposit chart:

Further Details On Tesla Model S Debut And Ordering

Further Details On Tesla Model S Debut And Ordering

Tesla stated reservation amounts by country:

The cost of a reservation is approximately $1,000 USD. Please see the table below for the amount in your local currency. Note that the reservation payment is fully refundable if you cancel your reservation. If you wish, you can apply your reservation payment toward a new Model S or Model X at any time.

USD$ 1,000
CAD$ 1,000
MXN$ 20,000
EUR€ 1.000
DKKkr. 10.000
GBP£ 1,000
NOKkr. 10.000
CHFCHF 1’000
SEK10.000 kr
AUD$ 1,500
RMB¥ 8,000
HKD$ 10,000
JPY¥ 150,000

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71 Comments on "Tesla Model 3: US West Coast Served First, Followed By Parts East, Europe, Asia, Then RHD"

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Owners first? They get all the Teslas? Spread the love!

Seriously consider a preowned Model S to hold you over the next couple of years if not longer. Yes, it’s kind of big and flashy, but hey, life is too short to drive a crappy car.

NOT RIGHT! All others do 1st Come 1st Served Regardless of what you own! I wonder what’ll happen if Model 3 turns out to be a lemon and they don’t get all the orders they are anticipating?? ..Bet that will change real fast !….l o l ….

Tesla is cherry picking alright!, I only hope that this model 3 turns out compelling, dynamic & “RELIABLE” Enough., so that they may sell a million copies .Until then.,I will patiently wait my turn , Until I am convinced that this car will meet all my criteria and is ready for my purchase….

It is the right approach that Tesla is rewarding their loyal customers first. I will wait patiently for mine. However, why would a Model S or an X customer want to buy a Model 3. I think most of the Model 3 buyers will be brand new ones.

Tesla knows how to take reservations, but does Tesla know how to hold reservations? And that’s really the most important part of the reservation, the holding. Anybody can just take them. 😀

Current owners of a Tesla Model S or a Tesla Model X who live in California, and who will order the most expensive and full option Tesla Model 3, will be served first. How large is this group of customers already? More than 25,000 anyway. But this group of customers will keep growing in the next 20 months or thereabout, because of new sales of the Tesla Model S and the Tesla Model X in California. I think that it could be more than 50,000 when they start production of the Tesla Model 3 in late 2017.

If someone has already electric vehicle he will not get back $7500 for his second one, right?
Is it depends if his first one is used ot new?

The Federal credit is for new EVs.

You can buy as many EVs as you want and get a Federal Credit for each one. But to claim the credit the EV must be for personal use and you must own it for at least 6 months. No immediate flipping.

You also have to have the Federal tax liability to make use of credits.

I have an “S” Corp (It is just me in my company) and was able to get 100% of my $7,500 tax credit. 60% went to the company, 40% to me personally, but since the taxes for the “S” Corp flows through to my personal 1040 tax form I get 100% of the $7,500 tax credit.

RHD last… I’m in tears. Model S isn’t even officially in Ireland yet.

it will be 2020 then and it will look like an old model 3 by then.

Perhaps a good reason the get Ireland finally changing to LHD like Canada did years ago.

I am 100% certain that Canada Was Never Right hand Drive .. What planet are you 0n!

Ok. Like Sweden, then. It was a somewhat big operation of course, and it wasn’t very popular as people are always reluctant to change. But I think you’d be hard pressed to find even ONE Swede today who seriously think they shouldn’t have done it. It is a no-brainer. It doesn’t matter one bit what side of the road is chosen, but it is unbeliavably silly to have it differ by country. Since most of the world has chosen to drive on the right side of the road, the choice really is a no-brainer.

On a side note: Accidents, injuries and deaths all actually delinced sharply in Sweden when they made the switch from left to right. After a few years it returned to normal. Basically people drove more carefully for a while after the switch. It matters little in the long run, but it’s a useful comeback to those who make up “arguments” relating to the “danger” of making the switch!

There’s an interesting Wiki that talks about all of the LH/RH drive changes from various countries. There was some small country that recently switched from LHD to RHD.. why??

Which small nation was it?

The only rational reason I can think of is that they wanted closer economic ties to a nearby, larger British Commonwealth nation.

I’ll now commit the sin of responding to my own post: It was Samoa, a South Pacific island nation.

“On 7 September 2009 the government changed the driving orientation for motorists: Samoans now drive on the left hand side of the road. This brought Samoa into line with many other countries in the region. Samoa thus became the first country in recent years – and the first in the 21st century – to switch to driving on the left.”


Sorry evcarnut, but Wikipedia says Canada did once have right-hand drive in certain parts of the country. Maybe it was a little before your time. 😉

From Wikipedia:

“In the past, several countries have had different rules in different parts of the country (e.g., Canada until the 1920s, Spain, Brazil and others).”

“All the formerly British, Dutch, Spanish and Portuguese colonies in the Americas originally kept to the left, and French colonies kept to the right.”

“Those parts of Canada that were still driving on the left changed over by 1924. Ontario and Québec drove on the right since before their takeover from the French, and were allowed to retain the custom. The central provinces also drove on the right. The eastern and western provinces changed to the right in stages: British Columbia on 1 January 1922, New Brunswick on 1 December 1922, Nova Scotia on 15 April 1923, and Prince Edward Island on 1 May 1924. Newfoundland changed to driving on the right on 2 January 1947 before becoming part of Canada in 1949.”


Of course one should not assume that it is a small number of people left, driving on the left that is…. Japan for instance, and India, and many other ex British colonies. Not a small number I’m afraid. Would be quite difficult to change over.

Countries like India will never change over. There is absolutely no reason to. Who drives from India to Germany? Nobody. There is no incentive to.

Europe will not receive any Tesla Model 3 till late 2018, it could even be that they will have to wait till 2019.

And deliveries of the RHD Tesla Model 3 will take place in 2020?

Mr A lives in California and does not own a Tesla.
Mr B lives in New York and does own a Tesla.

Mr A will be served first.

A typical brand loyalty ploy…the Bolt will be out to the real general public much much sooner.

Yeah. The only real way to deal with it is to successfully ramp up production to high volumes in a short time. I’m not sure if that’s possible, and less sure still if Tesla can pull it off.

I think it’ll be possible to drive a Bolt for two years and then a Model 3. And by 2020 there will of course be several other cars to choose from with a similar range and price.

How many people in California cannot afford to buy a Tesla Model S or a Tesla Model X, but will order a Tesla Model 3 in 2016/2017/2018?

1 here.

That’s crap they want to sell a mass-market EV but they’re going to prioritize people that can afford a $70,000 to $100,000 Model S? If the mass Market could afford the price point of a Model S we’d all probably already have one they need to Market this car to the masses and start out from day one to put this vehicle in the hands of people who cannot afford a Model S or a Model X that’s what this car is supposed to be all about

Tesla wont prioritize people that can afford a Model S or X but people that actually own one.

It remains unclear how many current S and X owners will be buying Model 3.

I know it is different because there has never been a $35k Tesla but how many S Class and 7 Series owners later buy 3 Series and C Class cars?

Maybe one for each of their kids?

How will the production ramp up of the Tesla Model 3 look like in 2018/2019/2020?

Well, the plan is for Tesla to sell about 500,000 cars in 2020. I’d guess that about 400k of those would be Model ≡’s, assuming they really do hit that target, with the rest being a mix of Model S’s and X’s. One thing to watch, over the next couple of years, is to see if Tesla moves to open a second auto assembly plant. Some say that the Fremont plant can’t put out 500k cars per year. I’m guessing Tesla’s second assembly plant will be in China, but we’ll have to see. If Tesla continues trying to source as many parts as possible from the USA, and furthermore from as close as possible to their California location, then the 2nd plant may be in a Western State in the USA. Probably outside California, for the same reasons Tesla didn’t locate the Gigafactory there: Strong trade union protection laws and stringent environmental regulations. Jay Cole wrote a very interesting post about how international currency trades have a big affect on the sales prices of cars in different countries. Tesla may be moving in the wrong directly by trying to source everything from a single region. Putting a second auto assembly… Read more »

Tesla is trying to lower cost of batteries by lowering shipping cost of components and raw materials by concentrating manufacturing as much as possible in Nevada and obtaining raw material from nearer rather than farther away suppliers.

As far as other suppliers go Tesla has said they are agnostic. They don’t care about national origin. It is quality and final price including shipping.

Once battery cells are made in Nevada Teslas qualify for tariff free importation into NAFTA countries Canada and Mexico.

Never thought about that NAFTA issue before. Thanks for pointing that out. BTW do you know anything about recent sale numbers in Mexico?

> the Fremont plant can’t put out 500k

As a generic claim this is obviously false, since the plant has done so before – when it was a GM/Toyota facility.

I still find it a bit difficult to believe they can really hit 500k by 2020, but I do hope they prove me wrong. And if Tesla isn’t obstructed too much in China (the authorities are known to have a pretty strong preference for locally produced goods) perhaps 500k isn’t as crazy high as it first seems. China is after all the biggest market of them all.

This claim is not obviously false. Your reasoning is flawed. The Tesla plant is much, much more vertically integrated than the GM/Toyota facility ever was. The much greater vertical integration at the Tesla plant uses factory floor space to house the machinery and equipment to create parts that were shipped in from outside suppliers when the plant was a GM/Toyota facility. Tesla is currently moving office space out of the factory to create more factory space, and is also leasing factory space in nearby buildings to move some its parts production out of the Tesla factory.

Nor-Way said:

“[quote] the Fremont plant can’t put out 500k…[unquote]

“As a generic claim this is obviously false, since the plant has done so before – when it was a GM/Toyota facility.”

May we please have a citation to back that up?

The Wikipedia article on the NUMMI assembly plant says: “Up to May 2010, NUMMI built an average of 6000 vehicles a week…”, and a 2010 Popular Mechanics article claims the factory “had only been operating at half capacity the last two years…” (sources below)

So that math would indicate a capacity of more than 600k per year… of course, that doesn’t necessarily mean 600k Tesla cars per year. Tesla sources much of its parts in-house, and the Fremont (formerly NUMMI) plant has a lot more workers per car because of that. So, a lot more space inside the factory is used for making the sorts of parts and sub-assemblies which other auto makers farm out to suppliers.

Anyway, I’d like to see a citation showing that the NUMMI plant ever did produce 500K+ cars in a year.



Counting up while counting down to the Model ≡ Reveal:

I count this as the #4 article directly related to the “reveal” on InsideEVs, since I started counting.

I guessed only 7 before the actual Reveal started. I think I underestimated! 🙂

I am not liking my under pick, lol.

Yes I probably underestimated too. Wonder if this one should count. Didn’t catch any new info here. The subject matter fits though so I suppose it has to.

That’s my thinking, too.

This rollout strategy is clearly trying to reduce the Osborne Effect of showing off Model 3 now.

It actually has me excited that Telsa might spill more beans. I was expecting them to just show the Alpha body, offer a couple ride alongs to attendees (like P85D release) and repeating the 200 mile, $35k statements again. Maybe we will get a little more.

Honestly the little more details should be how close to production Model 3 is. Showing off production tooling, the new battery cell from GF, or a fleet of already running test vehicles would wow the crowd more than promising some new software items or 0 – 60 times.

The Osborne Effect will be strongest on the current model year (MY) of a model with announced improvements in the next MY; that has had a noticeable effect on sale of Leafs and Volts. The effect will be rather less on a model that’s half the price of what Tesla currently sells.

I suspect Tesla thinks that the publicity and “media buzz” from the Model ≡ Reveal, and subsequent announcements as it approaches actual production, will cause more buyers to look at Tesla cars, and increase the demand for the Models S and X; more than enough to offset the Osborne Effect.

And if that’s what Tesla thinks, they’re probably right.

The Osborne Effect is when a company announces a superior product to be sold in the future that makes the current product obsolete. Crashing sales of the current product.

The Model 3 is not superior to Model S nor will it make Model S obsolete. It is a better value proposition down market. 80% of the Model S for 50% of the price. In other words Model 3 is inferior to Model S.

Tesla will announce the Model S 100D and P100D before Model 3 Job 1 and likely will announce a bigger battery pack for the base Model S.

I had thought that they would increase the battery pack capacity by 5kWh in 2016. So, the 70kWh will become a 75kWh, and the 90kWh will become the 95kWh. And then in 2017 by another 5kWh, and so on.

The superiority of the Model 3 over the Model S will be in value for the dollar.

I’m leasing a Bolt, since I can’t imagine getting my car until 2019. Model X really gummed up the works.

Seems unlikely to me that the Model X has caused a significant delay in the Model ≡. The latter had to wait for battery prices to come down, and for the Gigafactory to start producing battery cells in volume. That timeline isn’t affected at all by delays in getting the Model X into production.

Maybe not, but I’m pretty sure the X’s delays significantly slowed down the design of the 3, because the design/engineering resources are limited — I’m pretty sure they can’t develop multiple models at once.
This pretty definitely delayed the CUV variant a.k.a. “Model Y”, as well as any future models.

If you already own a model S or X you are more likely to order a top spec model 3 anyway, which means you would be near the top of the list for delivery in any case.

You can’t blame Tesla for wanting to profit the most from the earliest orders.


You are right and I think it’s pretty fair that Tesla prioritize these Tesla early adopters that took the risk of investing a lot of money in cars coming a baby car maker and with a lot of technology that was not reliability proven at that time. As much I would like that the Tesla III would be available for average guys like me as soon as possible, I strongly support Tesla in given priority to Model S and Model X (not to forget Tesla Roadster owners to) owners.

Back in the day, the CEO of Tandy corporation had a saying about your last customer having the best chance of being your next customer.

In other words, repeat business.

Are there any referral deals on the table for the Model 3?



I wonder how many people are going to trade their Model S for a Model 3? Could be a good time to pick up a cheap CPO Model S.

Many people have already traded their Model S for a newer Model S and now X. At $50k – $60k a well-equipped 85 sounds like a great deal, maybe a better deal that a well-equipped Model 3 for nearly the same price eventually.

It is working the other way around. All the attention for the Model 3 is pushing up used prices of the Model S, as people who want a Model 3 decided they can’t wait to buy new and buy used.

Just before Christmas you could get a CPO Model 3 in the upper $40’s. Now the cheapest CPO is $64K.

This happened with CPO Roadster prices too. CPO Roadsters dropped into the mid $40’s until the Model S buzz got going, and then CPO prices went up, before Tesla completely dropped CPO Roadsters.

Speaking from an engineer perspective – why would you want one of the early M3s? let them work out the kinks/bugs a bit – remember the 1st model S’s that came out – all the tweaks that had to be made afterward? Surely most customers would be frustrated and quick to complain.
I’m sure they’ve gotten better about fit and finish, but still…

That’s the reason they will be delivered locally in CA, and also why Tesla employees are being given early delivery, to work out the early issues ahead of the general public.. I speak from experience, Tesla Model S owner since January 2013

I think for two reasons: First of all, it’s fun and makes you feel special to have the shiny new thing that lots of people want, especially when many have to wait for it for a long time. You’ll get a car for perhaps $40K that is de facto among the most exclusive at any price. Second, although there have been many kinks with the S and probably will be with the X, Tesla has taken very good care of customers so far and most owners are incredibly satisifed regardless if there’s been a few hiccups. I think many are assuming that this is simply a matter of the choices made by the manufacturer – but I am not sure Tesla can sustain that level of satisfaction when the number of cars is much much greater, if many of those cars have problems. You can’t easily prepare for such a situation as it will be wasteful to build an apparatus to handle it if no more than expected problems do occur. Hopefully it will all go well, but I agree with your sentiment that it’s far riskier to be among the earliest to get the car. Logically then, those who… Read more »

Personally, it is because if I can manage to get a relatively low optioned Model 3 before the federal and state rebates run out, the savings will be well worth whatever reliability issues might come up under warranty.

Exactly. Tesla is smart to use existing Tesla owners as “beta testers” for the early production Model ≡’s. Those who say Tesla should show preference for those who are not already customers, are not looking at things from the viewpoint of what’s best for Tesla’s business.

With a more down-market car, car owners will be less tolerant of the sorts of early production problems that Tesla keeps having with its cars. So long as Tesla sold only to the “premium” market, it was reasonable to think owners should put up with a certain amount of problems with the cars, since all cars with lots of bells and whistles tend to have maintenance problems, for obvious reasons.

But the Model ≡ will be a simpler car, and customers — especially new customers — will expect more reliability.

Has Tesla actually said that the loaded cars get shipped first or is everyone just ASSUMING that.

Well, that’s what is currently being done with the Tesla Model X.

They said that. They are giving back to the customers who all all along have supported them too. Just as they said they would.

Where are the model 3 pics? Where are the specs? Come on get to work insideevs this is your time to shine.

By the time the average person in Florida gets their model 3 the tx credit will belong gone. I understand their plan for the rollout but it favors(the tax credit) the upper income people who will get their cars first before the credit expires. The lower income customers will end up paying more.

If R’s control the House, Senate, and Executive branches of the federal gov’t, the fed EV tax incentive will end long before that.

They already put in their official budget doc that they would kill all direct incentives for alternative fuel vehicles, and only fund research.

Makes sense..

Those “early group” people probably will be more likely to tolerate early Model 3 problems than general public. Given that Tesla will try to rush this thing out of the door as fast as it can, it will have some early production bugs for sure.

So, one way to keep your “customer happy” is to only deliver the early units with potential problems to those more loyal customers and those customers that are closer to the CA factory for easier service and recalls…

Tesla should increase its customer base (and market share) by welcoming new customers rather than discriminating against them and remaining inbred to the same group of existing (largely wealthy) customers.

But I am no business “expert” like Elon Musk. I will give the Chevy Bolt serious consideration – not Tesla.