The press will have you believe Model 3’s sole raison d’être is to pull in the great unwashed that cannot afford a Model S/X. TeslaMondo thinks it will pull in lots people who certainly can afford an S/X. But they will order a Model 3 instead because:
- They need something smaller. City motoring, especially outside the US, is a game of inches. Don’t be surprised if the top-end Model III pokes into Model S pricing territory. Some people will happily pay MORE for that 20% size reduction. More for less? It happens.
- They need something that doesn’t announce wealth. Some people do have humility, you know. Model 3 may offer the right mix of greenness and humbleness for lots of influential people who might otherwise go with a Prius.
- They can’t justify spending anywhere near six figures for a car, no matter how much money they have. Cars are bad investments, period. Even Teslas. Tesla stock, however, well that’s another story. Put the money there instead.
*Editor’s Note: This and other Tesla-related posts appear over at TeslaMondo. Check it out here.