Tesla Model 3 Poll Results: 68% Of Respondents Think Fully-Loaded 3 Will Cost $55,000 Or More


Since we still know very little regarding exacting details of the Tesla Model 3, and especially that of loaded pricing, speculation abounds. This has been fueled even further, as of late, due to the successful release of General Motor’s Chevrolet Bolt EV.

Tesla Model 3 Spartan Interior

Tesla Model 3 Spartan Interior

GM promised that Bolt pricing would fall under $30,000 with the federal rebate. The company held true to its forecast, with a savings of $5 to spare.

The base Bolt LT rings in at $36,620 + $875 DST, or $37,495 prior to the tax credit, making it $29,995 with the savings. There is only one other option in terms of trims: the Chevrolet Bolt Premier has an MSRP of $41,780.

If you check all the boxes, you can tack on about another $3,000 to the Chevrolet Bolt Premier.

The Tesla Model 3 is supposed to start at $35,000 prior to the rebate. However, Elon Musk himself has said that the average price will fall around $42,000.

Green Car Reports recently asked on Twitter, what people believe a fully-loaded Tesla Model 3 will cost. Below is what they found:

  • 32 percent of respondents answered $55,000 or less
  • 22 percent answered $55,000-$65,000
  • 31 percent answered $65,000-$75,000
  • 15 percent answered over $75,000

Do the math here and it shows that 68 percent of those participating believe that the fully-loaded Tesla Model 3 will cost more than $55,000.

Keep in mind that all of the Twitter and Facebook surveys, or many of the others that we find out there, have no control and can’t be looked at as fact. Heck … we don’t even know the specifics of the people that responded … and the sample size wasn’t all that large.

Regardless of the source or the details, it’s still interesting to hear what’s out there. What do you think a loaded Tesla Model 3 will cost? Let’s establish a little unofficial survey ourselves, and then later mock each other for bad guessing when the car (and pricing) does debut in a few months.

Source: Green Car Reports

Categories: Tesla

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113 Comments on "Tesla Model 3 Poll Results: 68% Of Respondents Think Fully-Loaded 3 Will Cost $55,000 Or More"

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When the base model Model 3 becomes available for delivery (likely end of 2018), my guess is that one will cost at least double what a base Bolt EV will cost to lease. Tesla’s leasing programs have historically been weak (full MSRP and high money factor), and with such high demand, I don’t imagine it’ll improve much.

(⌐■_■) Trollnonymous

“Model 3 becomes available for delivery (likely end of 2018)”

I say Mid 2019.

I am probably in the minority, but I think Tesla will sell around 100 III’s in December of this year. Maybe a few more in January of 2018, but by March or April they will be building them in large numbers. And right about the time Tesla begins the 5 month phase out of the tax credit (which is unlimited in number or sales), Tesla will be building III’s at a ferocious pace to take advantage of the unlimited number of $7500 tax credits.

And these detailed estimates are based on… your gut feeling? Something else?

I’m continually surprised how many think the world wants to know their unmotivated predictions. At least explain WHY you think what you think. Please.

As recently as December 2015 Tesla financial statements claimed that the III would start deliveries in late 2017. In September of last year they published a quarterly report that said this: ” Trends in Cash Flow, Capital Expenditures and Operating Expenses We have advanced our 500,000 total unit build plan by two years to 2018. ” Oddly enough, the newer quarterly statement didn’t have the same confident verbiage that the III would being production and delivery in 2017. We haven’t seen pre-production test cars on the roads the way we saw Bolts on the road for months before the Bolt arrived. You can claim that Tesla is different, that they don’t require months to test the cars and iron out the bugs. But the probable answer is that if Tesla thinks they can get to 500k total units anytime close to 2018, the III has to be on the horizon. Musk was pretty happy to claim that the III design process was “pencils down” in July of 2016, so I just don’t see them as needing more than 18 months to start deliveries of the III. But there is nothing on the road getting tested yet, so I don’t think… Read more »

“But there is nothing on the road getting tested yet, so I don’t think they will be building cars for sale for a least another 6 or 7 months.”

the fact that we haven’t seen spy shots doesn’t mean that they are not testing on some “mules” or indoors somewhere. In few days (Q4 report) we will know for sure how close they are, I think that they’re closer to July than to December, based on Q3’s statements.

I have seen people speculate that Tesla may be testing the III indoors and thought that it is hard to prove a negative. Would a car maker feel that indoor testing meets the “real world” testing requirement that most people assume they follow? Outside of Tesla’s corporate HQ, I don’t think anyone knows.
I don’t think they would feel the need to hide their testing that much.

Given how Tesla loves free publicity and the fact that they are so good at working the net, I think they will be happy to have spy shots taken at a time and place of their choosing.

Musk said that full test builds will commenced on 2/23. We should see spy shots soon. If they can minimize QC issus they’d be in good shape.

That’s the way I see it, too. We haven’t seen any “spy photos” of pre-production Model 3’s because none have been produced yet, and won’t be for another few days or perhaps a week; somewhere around Feb. 20-23. That’s my conclusion based on the incomplete information and/or rumors that we have.

Whether there is sufficient time to do a proper series of road tests between then and the target date for start of production, July 1, I couldn’t say. Obviously that’s a tighter schedule than auto makers usually use.

But personally I am predicting that we won’t see any actual production Model 3’s roll off the line until very near the end of this year (2017), so this apparent delay doesn’t bother me any. I expect there to be delays amounting to a few months in getting the M3 into production.

But I’m sure Tesla executives aren’t nearly as unconcerned about delays as I am! 🙂

I believe it’s now just referred to as the ‘3’.

Tesla says that the inexpensive version is going to be known as the E.

Never mind.

It is now going to be known as the III.

Cr**! I can’t get my keyboard to input 3 horizontal lines! But this is the official name!

Argh. 3 it is.

Plus it makes everybody think about BMW and the storied 3 series. The Tesla product and pretty much benchmarked the BMW 3 series for this car, so they enjoy the popular comparison. Lame and cheesy marketing? Yes, but it’s working.

You can thank Ford for the first change, and Adidas for the second change.

I’d say 2020-2021 for the deniers/trollers. Ima get mine before the year end hahaha..

Look at the model S, they start at around 80k, and list 12k for gas savings and tax rebate. So i expect a 10k to 12k upcharge on the 35k elon promised, so

Starting: 47k
Average: 57k
Max: 75k-80k

In the first 1-2 years they wont sell for less than 65k

When Base Price is set to $35,000, that is BEFORE all those little savings they calculate, like gas.

A brand new Model S is $68,000 plus $1200 destination. There isn’t even any sales tax in my state. This is before the gas savings, federal tax credit and state tax credit. And before the $1000 off by using someone’s referral link. So the actual cash out of pocket cost is only $60,700 or less if your state has an incentive. Can we please refrain from telling people that they start at $80k. It’s simply not true.

Yes – I agree. I am very close to S pricing since I just purchased one. It is all about the options. P60 starts in mid 60s but I purchased:

D version – 4wd
Premium Color
Premium Seats
All glass Roof
Enhanced Driving Features

It was around 84 when we were done before the 7500 tax rebate so around 76,500 – expensive yes -are we rich? – not really but pretty well off. I have no regrets and love the car

No, it will be slightly more but double the car for sure. The Bolt is an econo box, the Model 3 is a sport sedan, competing more with the 3 series, A4 type of cars.

Lease rates will be based on residual value, so the Model 3 will be better to lease as it will have a better residual. Chevy’s are bad to lease because they have horrible residual value.

Yea, and?

I’m sure you could load it up to $55k but I doubt that will be the average

I am Pretty sure that a Loaded up Model 3 will cost as much, or maybe a little more than an entry level Dual motor model”S” …Let’s wait & see..

Model S is supposed to start 50k car, reachable to upper middle class, look @ it now , purely uber rich ,or uber passionate people can buy it.I bet elon will push the price beyond 60 for fully loaded.

It did and nobody bought that version.

The 40kWh Model S never made it past the stage of pre-order only, and it was discontinued before a single car was delivered. Furthermore, the legacy 40kWh pre-orders that Tesla honored were all 60kWh batteries that were software limited.

In other words, Tesla was willing to eat the costs of 20kWh in unused batteries just to be able to say that the Model S was once available for under $60K. That’s a gimmick, not a price point.

(⌐■_■) Trollnonymous

Hoping for a Dual motor AWD version.

There will be one, so no need to hope.

(⌐■_■) Trollnonymous


٩(- ̮̮̃-̃)۶

Yea…Dual motor & a BIG Battery & not much more that I’d want.

Like duh. Try $80,000+ for a fully loaded version.

Maybe not 80k, but I lean this direction too. Elon made no bones of ‘S’ and ‘X’ buyers funding the Model 3. I bet that continues with more expensive 3’s being around to fund the less expensive ones.

80 grand for a fully Loaded 3 ….I’d rather just go with the “S” for the better value…

That’s a little higher than I’d expect, but not by a lot. The higher numbers seem unlikely. Can’t see a Model 3 costing more than a Model S. The FVC of the Model 3 is around $35K so $55 would give a decent margin.

I think a fully loaded small battery 3 will cost slightly less than a fully loaded S60

Similarly, a fully loaded big battery AWD Ludicrous 3 will cost slightly less than a fully loaded P100D.

The price ranges will be all over the board.

I would price the Model 3 options, based on the ratio of the Base Price Model 3 compared to the Base Price Model S.

$35,000/$68,000=0.5147x the cost. If a loaded Model S hits $140,000, I would guess that a loaded Model 3 should pop at about $72,058.

However, I also remember something about Elon suggesting there would not be as many options for the Model 3! That alone could take $10,000 off, leaving about $62,000 for a fully loaded Model 3!

I would add not less than the Winterized Pkg, but would like to add a big battery, & 2nd motor. Autonomous options, well depending on other possible options, weather I would order AP in part, or none, depending on desirability of remaining options!

OK, My wild stab in the dark on pricing.

Base $35,000
Average $46,666
Loaded $70,000
These number do not include the rebate or $1,200 DD fee.

I also think the base model will only be available for a short time. Like the S 40 kWh. Built to meet the $35,000 price point but will not preform like a Tesla so will be killed off after reservation are done.

Well it will still perform better than the other EV’s avail with that range so you may be shocked. Cheaper (as long as $35K happens) than a Bolt at $37K, the Ioniq at $30K with only 124 mile range, so for a few grand more you get a whole lot more luxury, faster car and faster charging etc..

And this is why Brian F is wrong about the base model going away soon. There will be this competition at the 200 mile range $30,000ish pricing, precisely because it’s a big market. 200 miles meets everyone’s commute needs, but Tesla offers a much better road trip opportunity than everyone else. Tesla cannot leave that segment to get the volumes it’s targeting.

Or if you’re feeling pessimistic, Tesla could do what they did with Model X: have mandatory “options” like air suspension.

Lexus used to do that — advertise a base MSRP for cars with cloth interior, but none of the cars on dealer lots were equipped that way.

With Model X, if you ordered one with coil suspension, your car never made it to production — unless you agreed to a discounted upgrade to air suspension, which is now standard (along with a higher MSRP).

Always sad when there are fewer options. Bad when Toyota (and subs) fake up an unavailable base price. And sad when discriminating buyers, who like coil suspensions, get chased from companies like Tesla.

Tesla makes a luxurious car with an electric drive train. What’s unfortunate is witnessing demand for them turn into a presumed demand for other things like touch screens, air suspensions and re-arranged deck chair updates. I’m not so sure others extrapolate what many like most about their Tesla. It’s financially convenient to conclude it’s something else.

Another (Euro) industrial point of view

OK, Me too then.

Base $35,000 (available in theory but practically never seen).
Average $47,000
Loaded $80,000

If true then that means Tesla will always sell luxury cars and never really be a mass market car maker which is unfortunate. At those prices I am priced out and will be getting a Bolt EV instead.

That doesn’t make sense, the Bolt is more expensive than the entry level model 3 and does not have as good tech. It’s just the added options hat don’t even exist in the Bolt that push it past Bolt price.

This assumes you can actually get an entry Model 3 for 35k. If true, I will buy it. However, I fear that will not be the case. Also, keep in mind, since I am not a reservation holder, once I can actually purchase that entry level Model 3 the federal tax credit will be gone and most likely will still be available from GM making the Bolt EV even more affordalble.

You do know that GM will most likely hit the 200k mark before Tesla does, right?

Unfortunately I don’t think GM has much time left for the incentive either. They are already at around 110,000 sold to date from the Volt, Spark and ELR as well as the first Bolts.

If they keep up the pace and sell 20K Volts again next year along with 30K Bolts then by the end of 2017 they will be at 160,000 sold. At that pace they will have already passed the 200,000 mark by the end of 2018 with only months left for the phase out.

Another (Euro) industrial point of view

You might very well be lucky and me be completely wrong because it seems Tesla does not really need to show a profit as long as a strong growth is reported. So temptation to sell large quantities of Model 3 below cost might just be too big to resist.

I don’t believe in perpetual motion in finances any more than I believe it in physics.

Tesla will make a gross profit on the cars it sells. It’s not going to sell a car below cost; that’s why they cancelled the Model S40. There were not enough pre-orders to justify putting that version of the car into production.

If you look at Model 3 competitors, $40k-$50k list is most common with Premium available for $45k from Audi, BMW or Mercedes. Granted Performance with Ludicrious models could be more but S4 is usually $10k more so I think $55k is max price for a loaded car if you want to be competitive long term.

Thought I’d try clicking stuff on BMW’s site for the 3 series. Got it up over $65k.

I think that you’re way off.

I just ticked all the boxes for a BMW Model 3… $92,800
Could that be the Tesla Model 3 P__D Ludicrous price?

Are you in Canada? I went through and was at 60k (can believe $65k), but you must be in a very expensive area?

But these are all list prices and if you read any articles about these cars you will see you can get them below list. Unlike Tesla.

Apologies. My autocorrect “fixed” my car:

Used bwmusa

My thoughts exactly. If the 3 pricing gets ludicrous, I’m canceling and getting another S4. Maybe Audi will even have an electric version by then.

Mercedes CLA starts at $32,400 and goes up to $70,000 fully loaded

Model 3 will at least go up to $60,000 fully loaded

Considering Tech Package, Air Suspension, Sound Package, Premium color, which would bump up the 35k to around $45,000

I think the loaded version will cost a little more than 55k

What people here are forgetting is with the Giga Factory #1, Tesla will have an increasingly large advantage over the competition in both quantity of batteries and price.

I’m sure their will be some adjustments as time goes on and production of batteries and cars goes on and I suspect that will help keep prices lower rather then higher for at least the base and battery upgrade only models.

After all, Tesla’s stated mission is to push as hard and fast for the transition to Sustainable Transportation so not having a reasonably priced base model will not help that cause.

Sure all the other fancy options can rapidly increase the price and as a coveted product Tesla will get lots of upsell on this car.

Now when the Model Ys, pickups, semis, etc starts coming out then the battery supply equation will change again.

Can we take a new poll and all vote lower on purpose. Maybe they will drop the price?

I think that is just as unlikely to lower the price Tesla will actually charge for the Model 3 as the survey reported in the article is likely to raise that price.

Tesla has made $35k the target for the base price of the Model 3, and has designed the car around that price. Tesla knows very well that if they increase that price more than very slightly, it’s going to result in lower sales, which will in turn create a higher unit cost for the car, which in turn means they’ll have to raise the price again…

That’s a death spiral which we can be sure Tesla is going to go to great lengths to avoid. It would make far more sense to talk about what Tesla might have to cut out to achieve that low a price, rather than to discuss the unlikely scenario where the Model 3 will have a base price much higher than $35k.

That’s $35k before any tax rebates or other incentives, as Tesla has said many times.

Seems likely to me.

As mentioned, the Model S was supposed to start at $50K and the average transaction price of that car hovers around $100K.

I expect the price to go up rapidly on this car with options and time. And I expect much like the Model S if you order a base model you will find it isn’t delivered for a very long time. And like the Model S you will be contacted to upsell you over and over dangling earlier ship dates in front of you. I don’t actually expect the base model to be cancelled before first delivery this time as happened with the S. I don’t expect base models to ship in any volume until much later when $30K for a 215 mile EV doesn’t seem terribly remarkable.

Maybe people are forgetting that when Tesla announced the Model S, all they had for production experience was the Roadster. And at only some 2,400 or so of those shipped, plus so little pull with suppliers, keeping costs under control was still a major challenge for them. By the time the Model 3 is shipping, they will have the Model S AND Model X experience, of more than 100,000 units to guide them in their learning. So the point of offering the Early Model S, with 3 levels of battery and range was a wise marketing choice, but were also tempered by the fact that they did not offer ANY form of Quick Charging on the 40 kWh choice- not the coming Supercharger option, nor CHAdeMO, etc. If the Base Model 3 is going to include the potential to use the Supercharger, it is already equal to the Model S 60 kWh choice, in that aspect! So it is far more usable already, from that point, alone! Plus, with a set goal of 215 Miles Range, it is already way above the 160 Miles Range of the S 40 kWh choice, and even a bit above the single motor 60… Read more »

Base 35k
Average 44k
Maximum p(l)aid 66k

You’ll need to order a $55k+ Model 3 to have ANY shot of getting one this year.

And of course be a Tesla employee living in the Fremont area. And had stood in line at 3AM on 31 March.

(⌐■_■) Trollnonymous

……or next year.

Base price $36k USD (+DD of $1200 -TC of $7500 = $29,700, just slightly better than Bolt).

Base model includes all AP hardware, active safety features, SC-compatible hardware, heated cloth seats, RWD, sufficient kWh to achieve >220 miles combined EPA, etc.

AWD: +$4,500
batt: +$7,500 (enough kWh to add 30% EPA range = >280mi)
Perf: +$7,500
Lud: +$5,000
rims: +$2,000
Lux pkg: +$5,000
air susp: +$2,500
cold: +$750
Full AP: +$7,500
Pano: +$1,500

Loaded: $79,750

This would be my upper limit on a fully-loaded estimate…almost double the base price, just like the S. My lower limit is $65k.

Assuming some of these might be a little high, I did not include paint options (which are among the cheapest upgrades, anyway).

THat mileage estimate is a bit high…probably more like half that, or 15% range increase. I’m sticking with the larger battery pack upgrade estimate of $7,500, regardless.

I also forgot the upgraded audio option…geez…

Even so, I’m sticking with about $79k for a fully-loaded Model 3.

If this estimate is pretty close, then I expect the S60 option will be dropped. I expect that the S will only have 75 and 100 options a year from now, after Model 3 deliveries begin.

(⌐■_■) Trollnonymous

Something tells me to get the dual motor AWD, you’ll need your “Perf: +$7,500” AND “air susp: +$2,500” then it will allow you to select AWD.

Just my SWAG.

No, I sincerely doubt that. Musk had said at the time that the AWD upgrade for the Model 3 would be less than the price of the AWD upgrade for the S, which was $5k, last I looked. That’s how I got my estimate of $4,500.

I think it is clear that the Performance version will have to have the AWD upgrade, as well. That would be consistent with the S and X options.

Best answer here.

Model 3 might start in Bolt territory, but options: range (bigger battery), performance (dual motor, P, ludicrous) and technology (Full AP, glass/pano, other tech/comfort) are going to add significantly to the price.

For that price I would buy a nice tame comfortable Model S.

Car for the masses … yeah, I was always very doubtful of that prediction.

Given the median sale price for new vehicles in the US, a $35k price point is considered mass market by the industry.

Tesla never said that this model was going to compete with a Civic.

Given the current state of the technology, it is unreasonable to expect a long-range EV to compete in price with a true economy vehicle. You’re not going to see any 200+mile EV start anywhere near $17k or $18k.

Maybe in a few years, but not right away.

Everything I’m reading is saying $80/kWh in 3 to 4 years. We’re not that far away from the $20K vehicles with 200+ miles of range.

If you add all the options that are available on the Model S 60 (except the rears seats), that adds $27,300.
Assuming Tesla stays at the base price of $35K then:

$27,300 + $35,000 = $62,300 fully loaded

That sounds about right, but we don’t know the top end battery configurations which could kick it up a bit higher.

Once you include battery upgrade and performance, I would expect about $75k for a fully loaded model 3.

Maybe, cost the model S options, multiply by 80%, and add to the $35,000 base price, should be the highest price point, but using a 55-60% multiplying factor, would make this price point more closely targeting the goal of ‘Acceleration of Sustainable Transportation’, that Elon uses as his Goal Driver.

I also remember Elon saying there would be fewer options.

Usually options cost more in a higher end car than a lower dollar car. I went through 3-Series options and 7-Series options in a post a while back, and showed how over and over similar options cost more in the 7 than the 3. Even something as simple as having a blacked-out grill cost more for the 7 than the 3. (I also talked about why I thought this was happening).

So if Tesla follows suit, then your estimate would be a bit high for the options.

But then again, since it doesn’t include actual battery and drivetrain upgrades, it is also low.

In conclusion, I have no idea what the max option package may end up being.

“Usually options cost more in a higher end car than a lower dollar car.”


So I’d knock 20% off Kdawg’s $27,300 in options, which yields $21,840. Add in the $35k base price, and I get $56,840 for a “fully loaded” price.

Not that I think this is accurate enough to call the figure a prediction on my part; it’s just a WAG or throwing a dart at the dart board.

Fully loaded Model 3 will be $65k…I just hope it goes 0-60 in 2.8 seconds.


The rumors I have heard is 0-60 is 2 seconds and this is from an employee

The nicely made new Hyundai Ioniq EV pencils out in California at about $19,000 after incentives and is expected to be about the same when the range is increased from 120 miles to 200. This auto and the expected new 200 mile range Leaf will make one think long and hard about paying $25,000 for a Tesla 3. And, in my mind a $55,000 model 3 is a definite PASS and is for Elon lovers.

Ahhhh…How much “hot stove league” can we take?

Speculations upon speculations. It is the most anticipated car in history, in my opinion.

I would imagine the Model A – successor to the Model T – was the most anticipated car in history.

I think there are so many that want the must have. Each one maybe slightly different for emphasis. For me:
Must Have’s: Winter Package/AWD/Range So already kicking up over 40k.
So I think the average will be around 45k for the first 20k or so, and then drop somewhat as less loaded versions are produce, though in some ways it may be a wash as RW drive cars will be produced first.

To high GI!

Easily $65K. Take a look at the Bolt at $40K and tell me Tesla can make a BMW 3 competitor for the same price without it being subsidized by the luxury cars somehow. The Bolt is a $40K Honda Fit. Don’t get me wrong, I love the little car, but it’s no BMW 3 series. That said, I’ll happily pay a premium for the Tesla.

You are telling yourself a story

I’m not sure what the Bolt prices have to do with it, since GM doesn’t offer any drivetrain, performance, or range upgrades for the Bolt.

A better comparison would be the BMW M3 vs. the base 3-Series.

Now everybody would agree that it would be silly to say the base 3-Series that starts at 33.5K is way too expensive, just because a decked out M3 can be optioned to around 90K.

So it all depends on how far Tesla wants to push the Model 3 up to compete against a car like the M3. Yea, it will cost a lot of money to buy a Tesla Model 3 built up like a BMW M3. There is nothing surprising about that. And is has as little to do with the average purchase price as the $90K BMW M3 has to do with typical 3-Series sales prices.

I have been trying to make the same point for a while now with no luck. It seems many people expect P100DL+ performance and loaded and only pay ~$50K

Exactly. Heck, for the BMW 3 series you currently have:

330e iPerformance

You can then add various awd versions of some of the models above too and don’t get me started on the wagon and GT variants. As this appears to be Tesla’s “target” (vs. say Camry/Accord buyers), I think similar pricing is pretty reasonable to expect and yes, a stripper BMW 320i can be had for the same price as a loaded Camry/Accord…and the same will be true of the Model 3, but honestly a stripper 320i is nothing to right home about.

Compact car market.

Presales are down 10% from their peak.

Flash in the pan niche market. They over invested. Bankrupt by 2020.

$55,000 or less

This number was a random pool on twitter not anything factual.

Plus it makes everybody think about BMW and the storied 3 series. The Tesla product and pretty much benchmarked the BMW 3 series for this car, so they enjoy the popular comparison. Lame and cheesy marketing? Yes, but it’s working.


I am guessing a fully loaded Model 3 P trim will cost close to 80,000 before incentives, with hyper car level performance. And it will still sell like hot cakes!

I’m almost 100% sure he top spec Model 3 will be well over $75,000. See BMW M3 fully loaded for comparison.


Base $35,000 (not including Federal tax credit) – Per Elon Musk
Average $42,000 (not including Federal tax credit) – Per Elon Musk
Fully loaded $50,000 (not including Federal tax credit) – Per a WAG

Agree. I believe in what Musk said, $42K . Anything much higher than that Musk will be shooting himself in the foot as not only are those higher prices starting to approach S territory but are no longer competitive with Bolt and the rest of the up and coming models. Anything much above $42K, and I’ll think seriously about a Bolt or even MB’s nice EV

Tesla would only hurt themselves allowing you to option to a very high level. The high priced 3ish will get delivered first. This is likely to have more money to fund more progress.

Additionally, they are going to lose P100DL+ sales if you can get similar performance for half the price. They either need to pull a Porsche, and limit the performance for that price or kick the price to close enough to justify paying more for the bigger car.

I would be surprised if a fully loaded ultra performance 3 was under 80k, and 100k would not surprise me. (In that case, I would expect a loaded non-performance to be about 65k)

I just went to the BMW website, and I can get an M3 up to $93,103 MSRP (perhaps a bit higher if I drop the leather and get the sport package)


Vehicle Details

M3 Sedan
3.0 liter M TwinPower Turbo inline 6-cylinder Rear-wheel drive
BASE MSRP$64,000
COLORMineral White Metallic$700
WHEELS19″ M Forged Black Double-Spoke Wheels Style 437 M with Mixed Performance Tires$1,200
UPHOLSTERYSonoma Beige Full Merino Leather$2,650
TRIMFineline Anthracite Wood Trim with PearlGloss Chrome highlight$0
Driving Assistance Plus Package$1,700
Executive Package$3,900
Lighting Package$1,900
Black Kidney Grilles $430
Carbon Fiber Mirror Caps $1,040
M Carbon Ceramic Brakes$8,150
M Double-clutch Transmission with Drivelogic$2,900
Stainless Steel Pedals $270
Power rear sunshade$350
Apple CarPlay Compatibility$300
Parking Assistant$500
BMW M Performance Carbon Fiber Mirror Caps$900
BMW M Performance Carbon Fiber Rear Spoiler$588
BMW Apple® iPhone 6 Snap-in Adapter$229
BMW Performance Black Kidney Grille for M3$346
BMW Snap-in Adapter for Apple$55
MSRP as Built$93,103

At even $50K, Model 3 will lose significant following to the Bolt or whoever else will show up. And when that happens, it’s 180 degrees from Tesla’s objectives for EV’s.
Agree with Rich. Even Musk said $42K average.
Why pay a big premium for a 3 when for that money you can get a nicely appointed S.

The whole “why pay for a 3, when you can step up to an “S”” is the same for EVERY car! Why load up a BMW 3 series when you can get a low end 5 series for the same money? Why load up a Civic when you can get a low end Accord for the same money? You see it in virtually every car makers line-up. In general it comes down to what buyers want and value. Some want a loaded, physically smaller car over a more stripped larger model. Others will value the bigger car over any luxury features. Still others will value performance so you might get the straight 6 turbo 3 series for the same price as the 4 cylinder 5 series.

Let’s not kid ourselves. Manufacturers build in the overlap for precisely this reason…to get buyers to “step up” to the next higher model (which are generally more profitable). Tesla won’t be any different here.


If a poll says so then it must be true.