Following Model 3, Tesla Has Potential To Achieve Record Gross Margins
WALL STREET ANALYST: PORSCHE TOOK A DECADE TO ACCOMPLISH WHAT TESLA WILL DO IN THREE YEARS
Specifically, Galliers wrote, “Tesla is an extreme growth story with unit sales +51% last year and automotive revenues +70%. The introduction of the Model 3 will support similar/ stronger growth this year and next.
Meanwhile, further out, the company expects the growth rate to be maintained, with CEO Musk commenting last year that he expects ‘roughly 50%ish [unit] growth from there ’. To put Tesla’s growth in context, we note it took Porsche 10 years and four product lines to grow from c35k units to >100k. Tesla is on course to achieve similar growth in only 3 years.”
*This article comes to us courtesy of Evannex (which also makes aftermarket Tesla accessories). Authored by Matt Pressman.
So what about Tesla’s margin? “Tesla’s unadjusted gross margin of 25 percent last year is impressive by any standard,” Galliers explained adding that “Tesla has the potential to achieve margins that are double those of US peers today.” Furthermore, it’s reported that gross margins of 25 percent “would place it above BMW and Mercedes and just below Porsche.”
Furthermore, “Galliers acknowledged that Tesla’s ambitious production schedule will be a stretch for the company, [but notes that] it is not unprecedented. For example, Chinese automakers Great Wall, BYD, Jianghuai, and Chery all ramped up production at rates similar to, or not far behind Tesla’s stated goals.”
Galliers concludes, “Tesla’s top-line developments over coming quarters will ultimately be determined by the launch cadence of the Model 3.” He believes that the risks surrounding the Model 3 have diminished and that orders for the Model 3 “are without precedent.” Galliers said that the Model 3 represents the largest preorder event in automotive history with hundreds of thousands preorders in place, and expects it to be a hit.
*Editor’s Note: EVANNEX, which also sells aftermarket gear for Teslas, has kindly allowed us to share some of its content with our readers. Our thanks go out to EVANNEX, Check out the site here.