Tesla Model 3 Attracts Many First Time Buyers In Hong Kong

2 years ago by Alex Wai 9

Large crowd continues to build up after the store opens.

Large crowd continues to build up after the store opens.

Hong Kong people are no strangers to any kind of queues from restaurants queues, limited edition bank notes queues, iPhones release queues, luxury handbags queues or queues to just purchase a multi-million dollar homes; but the Tesla Model 3 event was a very first for city, or possibly the world, that saw customers line up to buy a car they have never even seen.

ChargedHK members and Model S owners made reservation for the Model 3

ChargedHK members and Model S owners made reservation for the Model 3 (Chairman Mark Webb-Johnson on left)

Tesla fans and EV enthusiast storm to one of the three Tesla stores in the city on March 31st. Hong Kong was the third location to take in store order just behind Japan and Australia. Before the stores opened at 10am to take walk-in reservations, the queue had reached 40 to 60 people at each store. Surprisingly many in the queues are first time buyers.

ChargedHK chairman Mark Webb-Johnson who arrived at Tesla’s main showroom an hour before opening managed to get into the fifth position, and he was surprised to learn that the four people ahead of him are all first time buyers from Tesla (which in turn makes his reservation pushed to the front of the line, as he already owns a Roadster, Model S and is awaiting for his Model X delivery, which gives him some priority for the Model 3).

With his collection of RS3X models, he will become the Really SEXY man once he gets his hands on the Y (Tesla’s name for a future crossover based on the Model 3) whenever it is release.

Current owners are just as excited to see the Model 3 launch as current owners, but at the same time have great concerns with the  charging infrastrucuture when the cars arrives.

At the end of January 2016 there are about 4000+ EVs registered in the city, with more than 70% of those being a Tesla. Those surging numbers have put great pressure on the existing 10 SuperCharging locations (which many owners  are forced to rely on as destination chargers) causing long queues during busy hours.

We hope to see more EVs on the road, but charging facilities must match the demand to provide a great user experience in the future.

Model 3 queue building up 45mins before the store opens

Model 3 queue building up 45mins before the store opens

The first new buyers arrived very early at the Tesla store hoping to get their orders in for priority deliver, despite not already being owners

The first new buyers arrived very early at the Tesla store hoping to get their orders in for priority deliver, despite not already being owners

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9 responses to "Tesla Model 3 Attracts Many First Time Buyers In Hong Kong"

  1. ffbj says:

    In high population density locations such as Hong-Kong, the sc network needs to have more redundancy.
    Thanks for the update.

    1. Luke says:

      In places like HK, SC are not needed for road trips, as HK isn’t that large. As long as the destination chargers are ubiquitous, SC density is not needed.

  2. Counter-Strike Cat says:

    Where do they want to drive? Hong-Kong has barely any free streets, not even speaking about the 1000+€ monthly fees for a parking lot.

    1. Rob Stark says:

      You can drive from Hong Kong to mainland China.

      HK is not Hawaii.

      1. Pushmi-Pullyu says:

        It is physically possible to drive from one to the other, but legally it’s highly restricted. You need a special license to be able to travel from China to Hong Kong, or vice versa. Also, China is a left-hand-drive country, but Hong Kong is a right-hand-drive region.

        I don’t know what the figures are for average daily travel by passenger car between HK and China, but I get the impression it’s not very much.

        So no, I wouldn’t think there would be that much need for Superchargers in HK. Destination chargers yes; Superchargers no.

  3. SparkEV says:

    Umm. Is this another 4-1 post? It’s getting hard to tell with unbelievable number of Model 3 reservations.

  4. Pushmi-Pullyu says:

    @Alex Wai:

    Thank you for the article!

    I hope you’ll write an article about the problem Hong Kong EV owners have with finding a place to charge their car every day. I’d also like to know if there is anything being done to improve the situation.

    * * * * *

    Alex Wai wrote:

    “At the end of January 2016 there are about 4000+ EVs registered in the city, with more than 70% of those being a Tesla.”

    Wow! Go Tesla!

  5. GSP says:

    At Tesla’s recent Hong Kong owner event, Elon said that Tesla was working with the HK government to make HK an example to the world of how to provide charging to apartment and condo dwellers.

    I hope they follow through and succeed.

    GSP

  6. deborah crazy train flower power says:

    Tesla seems to be kick’n ass and taking names…NICE !!!!!!!!