Tesla Looked To Women When Designing The Model X
When it comes to women buying the Model S, only about 1 in 5 sales of the premium luxury EV come via the fairer sex. Compare that to the overall industry average of 2 in 5 passenger cars being purchased by women, and there was/is an issue of some sort.
To rectify this, Tesla has said from the outset that the upcoming Model X (first deliveries on September 29th) will be made with specific accommodations the company thinks will appeal to women in order to boost that number.
According to IHS, in a report filed by Bloomberg, when it comes to buying utility vehicles, women hold a slight lead over the men.
IHS states that 53% of all small utility vehicles are purchased by women, while the decision to buy larger premium SUVs are made 48% of the time by women.
For this reason, Tesla can’t have a repeat of the fact that 50% less women buy the Model S over other cars when it comes to the Model X, especially if they want to hit ambitious sales projections.
Tesla CEO Elon Musk in the past has commented on the splits:
“With the S, we might be something like two-thirds male,” Musk said in an interview with Bloomberg at the start of the year. “With the X, I think we probably will be slightly majority female.”
Bloomberg goes on to describe that Tesla early in the design process selected a panel of 12 women (assumedly SUV and minivan owners) to sit with chief designer Franz von Holzhausen to describe what they found attractive in their current rides, and what they would improve.
Top of the list (amongst others):
*-third row seating
*-getting kids in and out of their car seats easily
By looking at recent photos of the Model X, one can certainly see that easy access is achieved via the falcon wing door access, and the second/third row seating is certainly best in class worthy. But we will still have to wait and see how the Model X (and its unique entry system) tests out for safety.
Quirky sidenote: Bloomberg also ran down Franz von Holzhausen’s mother, who apparently reserved a Model X in 2012, and got a quote from her as well (we wonder if she calls him each week asking where her SUV is?):
“My husband and I have a Model S, and I love the way it drives,” said von Holzhausen, who has seven grandchildren. “But I like to sit up a little higher. I can’t wait to get it.”
Bloomberg, Hat tip to sven!