Tesla Likened To Apple By Chinese Automotive CEO

Tesla

MAY 7 2018 BY STEVEN LOVEDAY 8

President of Chinese EV startup welcomes Tesla into the country’s electric vehicle market.

According to vice chairman and president of Xpeng Motors, Brian Gu:

Tesla reminds me of Apple. It educated the high end market for China, but it also spurred a lot of competitive, diverse brands like Xiaomi and Huawei to come up with really cool and affordable products.

Read Also: China’s President Vows To Reduce Auto Tariffs, Elon Overjoyed

Related: China To Remove JV Requirements For Foreign Automakers, Tesla Wins

Tesla Model S in China

There has been plenty of talk surrounding Tesla’s move into China and its impact. Now that the country is changing its tune on tariffs and joint ventures, the American electric automaker’s presence there will likely accelerate more quickly and successfully. Despite any of this, Xpeng’s Gu says Tesla should be welcomed.

China is home to a number of electric vehicle companies and they’re not all targeting the same market. Some appeal to people that want budget-friendly cars, while others are aimed at the middle and upper classes. Additionally, some have no plans to expand outside of China, while others may make their way as far as U.S. shores.

Gu believes that Tesla’s entry will create more healthy competition. Though he supports the Silicon Valley company, he’s also confident that Xpeng Motors will be able to compete. He explained:

I think Xpeng has a different approach because we are local, a lot of our features are designed for the China market. So we feel like we are a lot more local and we can take on Tesla in this market.

Xpeng is focused on mapping, navigation, and smart parking systems that are designed specifically for the Chinese market. The company should also have clout just due to the fact that it’s a local venture.

As for moving outside of China, Gu said it’s not a goal at this time, whereas Tesla has to be diligent to maintain focus in global markets.

Source: CNBC

Categories: Apple, Tesla

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8 Comments on "Tesla Likened To Apple By Chinese Automotive CEO"

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What a trap! Apple’s market share in China has dwindled to 3%, Even Samsung has dwindled to teens, then to less than 10%. Once the employees learned the nuances and tricks, they were hired off by Chinese state sponsored companies like ZTE and Huawei to copycat the features. Looks , functions of the originator with less quality and complicated intricacies to sell at seemingly discount yet same profit margins as Apple. In the end, Apple created competitors in the world market only to make a few years profits in China but lost long-term profits in world market. Tesla may need a another dream to lift it’s stock price but it’s commiting suicide. So a US taxpayer subsidized company falling to an open industrial espionage scheme willingly because of its shortsightedness? All the companies in China at the mercy of Chinese Communist Party which seeks to dominate the world and replace US to take its place by coping stealing technologies and flood the world market with inferior products.

Apple’s so-called competitive moat has dwindled to almost nothing right now, not because of the Chinese copy-cats, but because after Apple lost its visionary, Steve Jobs, Cook has done lame incremental upgrades and a crippled watch that requires you to bring along a phone. Why? (A really great watch would work like Dick Tracy’s famous 2-way wrist TV). Apple let the world catch up. Even my cheap $125 Samsung Galaxy J7 gives me everything Apple did 2 years ago, except their name. Why pay $500 more for the Apple name?

So as long as Tesla keeps making innovative cars. they will keep selling as the premier EV brand. They are 4 years ahead of competitors. Apple needs to find a new visionary, or its goose is Cooked (pun alert).

What a trap! Apple’s market share in China has dwindled to 3%, Even Samsung has dwindled to teens, then to less than 10%. Once the employees learned the nuances and tricks, they were hired off by Chinese state sponsored companies like ZTE and Huawei to copycat the features. Looks , functions of the originator with less quality and complicated intricacies to sell at seemingly discount yet same profit margins as Apple. In the end, Apple created competitors in the world market only to make a few years profits in China but lost long-term profits in world market. Tesla may need a another dream to lift it’s stock price but it’s commiting suicide. So a US taxpayer subsidized company falling to an open industrial espionage scheme willingly because of its shortsightedness? All the companies in China at the mercy of Chinese Communist Party which seeks to dominate then enslave the world by coping stealing technologies and flood the world market with inferior products. This has been an economic war going on for years now. Sad, sad, sad! Tesla can’t straighten it’s act to control costs and refrain from venturing into too many diverse projects to lure investors money , then falling… Read more »

So, it’s OK for GM (a US govt bailed out company) to be in China while Tesla (how is it a taxpayer supported company?) is going to lose it’s shirt?
Please explain.

Traditional ICE cars rely on thousands of mechanical parts and system engineering and integration, and huge capital investment in machine tools and robots for automation efficiency. Electric cars have only hundreds of parts, relatively simple. China cannot catch up in ICE cars yet it has huge reserves of lithium which is the largest cost in battery production. It stands having much better chance in copying electric car design to take market shares away from Tesla.. etc. China coerce foreign electric car makers to source the battery from Chinese domestic suppliers. It’s a formula repeatedly used by Chinese Communist Party to use the market as a lure to trap foreign investments and force technology transfer to groom domestic competitors to take market share away from the prey.

Apple’s Cook has been hijacked by Chinese supplier chain and still don’t want to wake up from the dream or shall I say nightmare now. He thinks as long as he plays nice and bow down to Chinese Communist Party demand and play a nice go-between in this trade dispute he can regain Chinese market share and keep his manufacturing base there. Fat chance! Apple has been the target of annihilation by Huwawei, OPPO, Lenovo, ZTE for a few years and the result shows.

Dan, you sound suspiciously Russian.

Why? I am not Russian for sure. What does this have anything to do with Russia?