Tesla Leads EV Market, With The Model 3 Yet To Be Counted


SEP 25 2017 BY EVANNEX 36

Tesla Model X and Model S side by side

Wall Street research firms have uncovered more proof of the continuing dominance of Tesla in the fast-growing electric vehicle sector.

Statista reports, “Even though Tesla has a policy of not breaking its sales down by market, Moody’s data published by CNBC shows that there is strong demand for its cars in the United States. In fact, it dominates its home market with both the Model S and X accounting for 45 percent of U.S. EV sales in the first six months of the year.”


Based on first half 2017 sales estimates, the Silicon Valley automaker rules the electric vehicle market in the U.S. (Infographic: Statista via Moody’s)

It’s remarkable that the Silicon Valley automaker’s lead does not include any (forthcoming) Model 3 sales.

Keep in mind that, “next year, Tesla wants to build 500,000 Model 3s and sell them in a market where a total of 85,000 electric cars were sold in 2016. Moody’s has predicted sales will hit 300,000 and said that such an outcome ‘would be an indication of both the market’s acceptance of the Model 3 and Tesla’s ability to produce it efficiently.’ [Therefore] 2018 will be a big year for Tesla and the American EV market in general.”

*This article comes to us courtesy of EVANNEX (which also makes aftermarket Tesla accessories). Authored by Matt Pressman.

Tesla Model 3s visit Fremont’s Supercharging field during launch event in July

And, Tesla’s EV leadership position isn’t relegated to the U.S. market only. In July, the company was the best-selling EV manufacturer worldwide (see below).

Once again, keep in mind — the automaker is outselling all other electric vehicle automobile manufacturers without the Model 3. With their lower-priced EV hitting the market soon in much greater numbers, it’s likely that Tesla’s lead dramatically widen.


The electric automaker tops the list in July for the best selling EV manufacturer (Source: EV Sales)

That said, is there another country, outside of the US, that might help predict what’s ahead in the EV landscape?

Statista reports, “Driving through Norway is always an impressive experience. The scenery is spectacular, with deep blue fjords surrounded by snow-capped mountains that are home to countless cascading waterfalls. Something else that will probably take your breath away is the sheer number of Teslas and other electric vehicles on the country’s roads.”


Supercharger in Norway (Image: Quartz)

It turns out, “Over a third of new cars sold in Norway are fully electric or plug-in hybrid, more than 10 times the proportion of the United States. The shift away from petrol and diesel vehicles in Norway is happening at lightning speed… [and] that has all bode well for Tesla who sold 4,000 cars in Norway in 2015. That made it the company’s second biggest market after the USA.” And, one of the reasons the Palo Alto-based automaker is so dominant in the electric vehicle space is its vast Supercharger network — Norway is no exception.


A look at the number of Superchargers per million inhabitants in selected countries (Infographic: Statista)

The infographic above, “shows how Norway is leading Tesla’s charge. In terms of the sheer number of superchargers, the U.S. is out in front with 380, according to the website supercharge.info. However, when it comes to chargers per million inhabitants, the story is different. Norway has 6.3 Tesla superchargers per million of its people while the U.S. has 1.2.”

However, with Tesla’s massive supercharger growth planned for the U.S. market, that could change quickly in the coming year.

*Editor’s Note: EVANNEX, which also sells aftermarket gear for Teslas, has kindly allowed us to share some of its content with our readers. Our thanks go out to EVANNEX, Check out the site here.

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36 Comments on "Tesla Leads EV Market, With The Model 3 Yet To Be Counted"

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So Norway is the lead market. Correct. So why does Evannex not show you the sales numbers of Norway? Right, because Tesla is tiny in Norway.

Evannex are some of the worst lobbyist on the net. Mass production of misleading articles.


meanwhile Tesla sold 1249 cars this month in Norway, nice when picking 1 month?

For a single month that is good. But as you see from Bens link for the full year Tesla is at position 8 and 15.
The Model 3 should be able to fight for the top spot once it is available by the second half of next year.

I don’t argue that Tesla doesn’t lead Norway sales, but to call tiny that’s pure trolling.

(⌐■_■) Trollnonymous

IMHO, Tesla will be lucky to hit 215K sales in 2018.

Unfortunately record sales do not lead to record profits. Au contraire Tesla is most likely to post record losses this quarter – around an eye watering $500 million

Geez, people have just GOT to stop equating the purchase of manufacturing equipment to loosing money!
Tesla is gaining in value and revenue like crazy!

(⌐■_■) Trollnonymous

It’s all a Tax write off in the end for “Expenses” anyway.

Geez, people have just GOT to stop equating the purchase of manufacturing equipment to losing money!

We aren’t. Manufacturing equipment is capitalized, which means it’s effect on profits is delayed. It’s not a perfect system, as many manufacturers count on making money after the equipment is fully capitalized, but it’s a good approximation.

In any case, Tesla is expected to show large losses until manufacturing gets up to speed. Everything depends on what happens after that.

I see that the serial anti-Tesla troll alex ays (now with a modified username to escape detection obviously) is coming onto InsideEvs regularly to pollute this site with his serial FUD that he has been lamely trying to spread for years:


“Tesla is most likely to post record losses this quarter – around an eye watering $500 million”

Why is it that the people who seem most interested in (or even obsessed with) Tesla’s finances are the ones who appear least able to distinguish between losing money and investing in future growth? They completely ignore it when we point out the difference, and keep bleating the same meaningless phrases over and over.

If I didn’t know better, I’d think they were short-selling TSLA stock.

Oh, wait… I don’t know better.

Actually, they may even have cash flow even more negative than that in 2017. They are launching a brand new car that is projected by third parties to Gross $120 BILLION dollars, and net $30 BILLION over the initial product lifespan.

Is it a good idea to go negative on cash flow by less than a Billion in order to sell $120 Billion, and net $30 Billion? Hell yea!

And meanwhile, Tesla just increased their assets from 25,053,726 to 26,043,705 (in thousands) in just the last 6 months. So even as they are launching their most important car ever, that stands to make them billions, they are still increasing assets FASTER than they are going negative on cash flow.

Is it good to build assets by spending cash? If you can turn a profit in the long term, heck yea!!

It appears this is only for all-electrics, as I don’t see any PHEVs represented.

Fossil cars are irrelevant.

ICE cars that is… all cars can drive on renewable fuels.

Tesla will likely for several years to come have a higher U.S. EV market share than all the other competing EV car makers combined.

As a proponent of U.S. Energy Security I’d prefer to see the U.S. EV market more robust & diversified than having a single dominant player.

It’s a pretty shocking revelation to have a company that only sells BEVs and has carved out the market for themselves when nobody else cared, be the leader in that market.


Another Tesla puff piece.

You make it sound like a bad thing to be a disruptor in an established industry.

Be innovative? Have a clear vision? Please no!

The grapes are sour apparently.

I am the opposite. I would rather see one company driving forward at break-neck speed at this point, than a sea of weak EV’s with no significant differences between them.

Certainly in the future there will have to be multiple car companies competing at a similar level with similar cars.

But we’ve seen what we get when all the ICE car makers coalesced around the same roughly 75 mile EV’s that all seemed to be designed to compete against each other with similar stats. They ended up being only for enthusiasts and they didn’t spark the curiosity of the masses.

But having a car company that took leaps forward (even at higher prices) has greatly pushed the EV world forward at a rapid rate. And we need massive leaps forward at a high rate of speed even more than we need tons of car makers making roughly the same old EV that their competitors make.

Tesla Will also lead on the 200+ Mile, under $50,000 EV class, within 1 year, or even under 9 Months from their First Deliveries on July 28th, 2017, as well! Even though their ‘Competition’ has a 7 Month Lead, and fights against Tesla Every chance they get!

What I would like to see, is what competition will the Model Y have, 9 Months to a Year after their first Deliveries? Same for their Semi! And the Next Roadster! And their light truck or Pickup!


How can this be all electric vehicles if Toyota sold nearly 5,000 last month? What vehicle is that?

As David Murray pointed out, the charts in this article show only BEV sales, not PHEV or other EV sales. I don’t think Toyota makes a BEV.


You can be excited about the technology, but let’s not pretend that EV solves the fossil fuel problem. We do not generate electricity without fossil fuels. An EV ends up using a much or more fossil fuel as a similarly small normal car, especially if people drive them less efficiently (sportier) or do more miles with them.

In Sweden at least there are 350+ Chademo/CCS chargers. And about 20 superchargers.

20 Superchargers? Or 20 ‘Locations’ with 4-6-8-10-12 Superchargers?
How many do you count on http://www.supercharge.info today?

“Even though Tesla has a policy of not breaking its sales down by market, Moody’s data published by CNBC shows that there is strong demand for its cars in the United States.”

Did their research for this involve anything beyond looking at InsideEVs’ monthly sales “scorecard” charts? 🙂

Sooooooo no Volt or Prime?

I wonder who else they left off the list. Unshockingly those two would really have skewed the results a bit so I can see why EVANNEX chose to make it for BEVs only.

Although I do believe that The Netherlands is missing from that supercharger infographic. ‘We’ would likely be in third or fourth place.

Another Euro point of view

What Tesla did is really good however as to mitigate this success a bit:
1/ It was done with no competition
2/ It was done with little regards for profitability
3/ Long term access to venture capital which makes their loss making business erdure is obtained at the price of very questionable accounting practice. I mean for example their way of calculating gross margin is downright deceptive.

You cannot be an accountant and Tesla enthusiast at the same time as if you implement the Tesla way of reporting figures you will have a lot of fun but likely end up in jail sooner or later. As I am an accountant I like the cars but would not touch the company or its management with a 100 foot pole.

Much of the ‘Losses’ Tesla is experiencing, is invested in going all in on developing the next product, investment in developing their controllable Battery Supply, Supercharger Expansion, Auto Mfg Factory Expansion, etc. All these are Hard Assets, unlike the Millions their Competition spends on Advertising to get us to buy they products!

Advertising is great, I Guess, if you Need it, but apparently, 1 good tweet from Elon, is worth about $2 – $5 Million in generated News, or ‘Advertising!’

Another Euro point of view

There is indeed a big part of the losses which is thoroughly justified by the fast growth rate. No question of that.

@Another-Euro-point-of-view said: “…You cannot be an accountant and Tesla enthusiast at the same time as if you implement the Tesla way of reporting figures you will have a lot of fun but likely end up in jail sooner or later.” ——- @Another-Euro-point-of-view either is purpously trying to misrepresent the Tesla accounting topic or is simply uniformed. The Tesla acconting topic centers around GAP vs non-GAP informtion reporting. Tesla did in the past provide in its public reporting added non-GAP information intended to provide analysts & investors more insight about Tesla’s operations that would not otherwise have been easily visible under GAP only accounting; for example, putting into more context the booking of expense & revenue related to the Tesla Lease Program. The SEC did provide Tesla notices & guidence how to modify Tesla’s reporting of the non-GAP additive information which Tesla complied resulting in the SEC providing public notice the SEC considered the matter resolved. The practice of American public companties tailering public reporting to include additive non-GAP accounting information is a long-standing practice of many American public companies. It’s not disallowed and in fact at times required under SEC regulations to provide better disclosure of contingent liabilities that are… Read more »


Agreed. You can do a lot if your investors don’t expect you to be profitable and there are more investors lined up to give you even more money for your someday, maybe profitable business. One has to admire the salesmanship of Elon Musk. He is a master at it. “Buy my car now and we’ll go to Mars later!” All the hope and change Obama enthusiasm seems to have been funneled into Tesla.

It’s all good. Change is happening and Elon Musk is responsible for initiating that change. I’ll give him credit for that for sure! It’s just that he is an anomaly and his companies operate in a space all by themselves, governed by different rules as long as he is alive I suspect. One can not expect the same outcomes from an ordinary, publicly traded company.