“Tesla Energy” Dates Back To 2007


Energy Dated 2007 By Tesla CEO Martin Eberhard - Page 2

Energy Dated 2007 By Tesla CEO Martin Eberhard – Page 2

Energy Dated 2007 By Tesla CEO Martin Eberhard - Page 3

Energy Dated 2007 By Tesla CEO Martin Eberhard – Page 3

Via Electrek and Wayback Machine, we’ve come across this blog post by former Tesla Motors CEO Martin Eberhard. This is believed to be the first mentions of “Tesla Energy,” which current Tesla CEO Elon Musk presented as all new just weeks ago when Tesla Motors announced its home/commercial battery energy storage systems.

Was “Tesla Energy” actually the work of Eberhard?  Well, from this 2007 blog post penned by the former CEO it would seem that he’s the one who got the ball rolling.

Tesla Energy Utility Design

Tesla Energy Utility Design

Tesla Energy Powerwall

Tesla Energy Powerwall

Source: Electrek

Categories: Tesla


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5 Comments on "“Tesla Energy” Dates Back To 2007"

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Doesn’t it date back to 2006? In the words of Musk’s super-secret business plan, below:

So, in short, the master plan is:
• Build sports car
• Use that money to build an affordable car
• Use that money to build an even more affordable car
• While doing above, also provide zero emission electric power generation options

Don’t tell anyone.


LOL! Elon Musk keeps trying, very hard, to take credit for Tesla Motors’ vision and “mission statement”, as well as counter-factually calling himself the “founder” of Tesla Motors. Tesla was founded by Martin Eberhard an Marc Tarpenning. They created the vision and “mission statement” for Tesla. Musk was brought aboard to provide funding, both with his personal investments and to attract other investors. Musk later used his position as “the guy writing the checks” to wrest control of the company from the founders. Perhaps that was what was needed to transform Tesla from a somewhat chaotic startup to a successful growth company. Musk also deserves credit for staying true to Tesla’s business plan, of transitioning Tesla from a boutique auto maker appealing only to the super-rich, to one making EVs for the masses, and to perform that transition as soon as battery technology allows. In fact, I give Musk full credit for pushing forward advances toward affordable EV batteries by building the Gigafactory, instead of just waiting for battery manufacturers to push costs lower and production higher. But let us give credit for Tesla Motors’ mission statement where it’s actually due — and that’s to Martin Eberhard and Marc Tarpenning.… Read more »

If it weren’t for Musk’s Brain Power,& Know How , Applied, To Great Product Development Through R&D…. (Research&development), Not To Mention His Funding & The raising Of Funds He Did, To Make Tesla HAPPEN & bring the TESLA Company to Reality as Musk Did, with A Truely “GREAT” Car to Sell..Need I Go On!.. The Former people were Running TESLA Into The Ground.,Making Bad Blood & Bad Decisions With their Colleges & the competition , Suppliers, & So On. They Were Becoming very Un-Liked & Tuff To Do Business With, Where Most Colleges Distanced Themselves from Them. ..If It Weren’t For Musk The TESLA Car Co. As we Knew it…, Would Have Been “HISTORECTOMY” A Long Time Ago!

Fair enough re. Eberhard & Tarpenning’s legacy, I was just having fun being pedantic – 2006 vs. 2007 🙂


Hey, thanks for this find! I’ve been following Tesla Motors since 2008 or perhaps a few months before, but I’ve never seen this blog post. How wonderful to get another peek at the then-future vision of one of the actual founders of Tesla Motors!