Can Tesla Electric Pickup Truck Beat Ford And Rivian R1T? Video


Which electric pickup truck will come to market first: Tesla truck, Rivian R1T, or some iteration of the F150?

Tesla has been touting a battery-electric pickup truck for some time. But, there’s still no official reveal or name, etc. Ford says it will soon offer a plug-in hybrid and/or all-electric F-150, but again, who really knows when. Rivian has wooed fans with its R1T pure-electric pickup truck, which is not going to directly compete with many current ICE models for a variety of reasons. However, as many project, it may work to kick some major butt in the premium pickup truck market.

Sullins owns a few EVs, but he also has a 1999 Toyota Tacoma, since it’s still a must with his family situation. Sadly, there are no real options for an electric truck to this day. But, since 2013, trucks have outsold all other vehicles. Not to mention the Ford F-Series has topped all in terms of sales for a number of years, as well as overall.

Ben points out that Tesla likely won’t ever choose to release a vehicle that will not work to top all other rivals. As a new automaker with a limited amount of cash on hand, it may have no other choice. Despite the fact that Ford is top dog in the segment, there’s no true electric vehicle in the works, at least as far as the company hasn’t officially unveiled it.

Rivian has officially shown that its upcoming electric R1T truck is the real deal. It has also talked about pricing and timelines. In addition, Amazon has offered up an investment, GM may be on board as well, and the company already has a working production facility. Meanwhile, Ford hasn’t offered much of anything, nor has Tesla.

Which all-electric pickup truck will prevail? Will it even matter once Tesla and Ford bring their EV trucks to market? Take a look at the video and let us know your take in the comment section.

Video Description via Teslanomics with Ben Sullins via YouTube:

Will Tesla Pickup Beat Ford and Rivian?

Tesla, Rivian, and Ford are all racing to deliver an Electric Truck first, but who will win?

Categories: Ford, Rivian, Tesla, Trucks, Videos

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19 Comments on "Can Tesla Electric Pickup Truck Beat Ford And Rivian R1T? Video"

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It certainly can if it wants to delay Model Y.

Pretty sure Tesla sees more demand and profit potential for a Model Y, plus they are well into the design phase already. But certainly possible the truck could be next up after Model Y.

Regardless, even if Rivian was first, the narrow market segment and limited volumes will leave plenty of space for a Tesla truck product.

As for Ford, it’s pretty clear they are committed big time to the hybrid route, and likely will be last with an all electric truck.

I like Rivian’s patent idea for the additional battery pack , removable from the truck bed. Would be great for what is needed for serious towing capability.

These days, just because a company patents something doesn’t mean they mean to put it into production.

I’ll be very surprised if Rivian offers removable battery pack modules for any of its vehicles.

RJ talked about doing this as an option in interviews before, so I think they will be planning to do this. I think they put a lot of thought into the design, pretty neat that it also plugs into the trucks cooling system.

Well, we’ll see. If you’re right, then it wouldn’t be the first time I was wrong about one of my predictions.

Seems to me that to be practical, it would have to plug into the existing cooling system. Either that, or the removable pack would have to have its own radiator!

But I see various problems with an auxiliary li-ion battery pack. Due to necessary duplication of various components, including the BMS, the pack-level cost per kWh would be higher; it would put added strain on the existing cooling system; and it would alter the vehicle’s front/rear weight ratio. None of these problems is an absolute bar to using an auxiliary battery pack, but it makes engineering the vehicle to accept an auxiliary pack more difficult, and the vehicle more expensive.

That cooling system design will be rife with problems, BIG problems.

Correct…exchangeable batteries for the general public are NOT in the EV future.

Imagine this: a world where 10 billion people each drive an F150-sized truck to commute and to go shopping (yes, that is what trucks really are used for by most) using inordinate amounts of resources, destroying urban space with their sheer size. It gets worse when trucks are actually used for off roading, flattening plants and small animals, eroding the soil. Is that supposed to be sustainable adventure? Get yourself a good pair of hiking boots! Trucks other than in construction and such are pathetic, asocial vehicles, each making this world a lesser place, electric or not. Blows me away to see this guy talk about his Model S and X and how he still needs a truck, too inconvenient otherwise to go surfing, you know…

I don’t have to imagine it as most of the non-work pickups I see on the road are being driven solo (usually by males).

I also hike religiously and I see plenty of damage by idiot off-roaders.

“Is that supposed to be sustainable adventure? Get yourself a good pair of hiking boots!”

I’m never impressed by people using their computer to “preach” the “virtues” of living a low-carbon-footprint life.

Go live in some place without electricity, and then you’ll have a reason to feel superior about your “green” living.

10 billion trucks? Who’s going to buy these trucks? The middle class is shrinking in U.S. and the lower income and higher income brackets are growing. The higher income are probably more inclined to buy a luxury car/luxury such than a big truck, at least for now.
Lower income cannot afford a truck.
Business will keep buying trucks, and current truck owners will keep upgrading their trucks. I think truck sales are peaking and will flatten and decrease in the next decade.

Europe taxes trucks so highly unless you really are a construction worker you cannot afford them.

Asia has no interest in trucks, small EV’s are probably going to be the next big thing there.

I have to get to work to pay for my hiking boots and Cliff Bars, get me better public transportation.

Everyone wants a piece of nature, in Utah where I live, we are loving our open spaces “to death.”

Asia has a huge market in small, low powered ICE pickup vehicles (2 cyl X 25 hp types) Small EV pickups are already being offered.

“Which electric pickup truck will come to market first: Tesla truck, Rivian R1T, or some iteration of the F150?”

My bet is on Rivian, but I don’t know what Ford has been up to. Altho I doubt it, it is possible that Ford hasn’t been dragging its feet about compelling EVs as bad as it appears.

Anyway, there is plenty of room in the EV market for all of them. They’ll compete mostly with gasmobile pickups, not with each other!

Even if Rivian’s R1T (not really a pickup; it’s a SUT, like the Honda Ridgeline) gets to market first, will that kill Tesla’s potential pickup market? Of course not! No more than the Bolt EV killed the market for the Model 3.

From the video, it seems like all 3 companies are targeting the same time frame: the end of 2020. And it’s also worth wondering if any of these will be mainstream at that point. There’s still only one mainstream EV outside of China (Tesla Model 3), and that’s after 10 years of electric cars being produced by major players in the auto industry. Trucks could see a similarly slow ramp-up, or they could use the development that went into cars to go immediately into the mainstream.

Tesla and Rivian are both aiming for a higher price point than the Model 3, so in that sense neither will be offering a “mainstream” vehicle as their first pickup/SUT.

Ford? If Ford aims for a PHEV pickup, as a recent article or two suggests, that would actually give them an advantage; they wouldn’t need to worry nearly as much about the limited range when hauling a heavy load or towing. But I don’t see Ford trying to offer a volume seller as its first plug-in EV pickup. My guess is their first offering will be something like the Bolt EV; something quickly cobbled together to get a product on the market, but not carefully engineered for low production cost, so not designed to make a significant unit profit and not intended to be made in large numbers.

I’d love for Ford to prove me wrong! 🙂

Rivian will not compete against the f-150 for a decade or so in the future. Rivians will probably be close to $80k when optioned.
Ford’s bread and butter are fleet/construction trucks that sell in the $30 to $40k range, and their upper trim that can be had for $50k.
By the time Rivian can pull their price to around there, Toyota and many other battery companies will probably have solid state batteries. Ford will just buy these batteries and use them in an all electric f-150. They will continue to feel lots of trucks just based on brand loyalty.
Rivian is a boutique brand that will sell to wealthy people who would have otherwise bought a ModelS or a Porsche. Luxury car makers should be most concerned, not truck manufacturers (big 3).

Rivian has the design, the manufacturing plant (Normal IL) and the financial backing necessary to establish the benchmark in this space. Rivian wins on first and best to market, but likely Fords brand loyalty may propel it into the lead in the longer term

The Tesla pickup will probably be manufactured in tandem with the Model Y. Huge market out there and a lot of it is going to love the Tesla pickup.
Remember Lee Iaacoca “You say half the people won’t like my new Ram design?…Good, I will settle for the other half of the market.”