Tesla Direct Delivers Model 3 To Your Door: No Car Carrier Required

Tesla Model 3

SEP 25 2018 BY VANJA KLJAIC 43

Tesla calls this door-to-door service Tesla Direct

For Tesla, with the end of production hell, came the beginning of delivery hell. Simply put, the number of vehicles produced are overstretching the thin delivery & logistics lines for the U.S carmaker. Now, in another initiative to speed up deliveries in the last few days of the quarter, Tesla has rolled out a completely new delivery service.

Hence, this past weekend, a door-to-door service called “Tesla Direct” became operational. From what we’ve learned, this is only available in the Los Angeles metro area, where Jeremy Pomp, Tesla’s local delivery manager, reached out to customers, offering the new service.

According to an e-mail that the delivery manager sent out, Tesla is helping deliver brand new Model 3s to their customers by hand. Tesla allows the vehicles to be delivered either to your home or the office, negating any difficulties like plowing through traffic or wasting precious time to pick up your brand new Model 3 at a Tesla delivery center.

I am helping hand deliver your Tesla Model 3 in the LA Metro area. This door-to-door service is called Tesla Direct. This Saturday and Sunday we are offering free Tesla Direct service to your home or office. This is an exciting opportunity to get your hands on your car sooner and without having to go pick it up. A Tesla Customer Experience Professional will drive your car to your home or office.

While the service comes on a first come, first serve basis, we believe many will decide to have their brand new entry-level electric sedan be delivered that way. Furthermore, even though Tesla states the service will be available “for free” this weekend, apparently, it’ll be offered to customers throughout the week as well. However, we’re not sure if the service will be a paid form of delivery system in the future. It seems that Elon Musk, Tesla CEO, loved the project as it allows customers to have their cars delivered in a super convenient manner.

And this partially negates the need for those car carriers that Tesla is now building itself.

TESLA MODEL 3

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2. Tesla Model 3
Range: 310 miles; 136/123 mpg-e. Still maintaining a long waiting list as production ramps up slowly, the new compact Tesla Model 3 sedan is a smaller and cheaper, but no less stylish, alternative, to the fledgling automaker’s popular Model S. This estimate is for a Model 3 with the “optional” (at $9,000) long-range battery, which is as of this writing still the only configuration available. The standard battery, which is expected to become available later in 2018, is estimated to run for 220 miles on a charge. Tesla Model 3 charge port (U.S.) Tesla Model 3 front seats Tesla Model 3 at Atascadero, CA Supercharging station (via Mark F!) Tesla Model 3 Tesla Model 3 The Tesla Model 3 is not hiding anymore! Tesla Model 3 (Image Credit: Tom Moloughney/InsideEVs) Tesla Model 3 Inside the Tesla Model 3 Tesla Model 3 rear seats Tesla Model 3 Road Trip arrives in Tallahassee Tesla Model 3 charges in Tallahassee, trunk open.

TESLA MODEL 3 PERFORMANCE

Tesla Model 3 Performance - Dual Motor Badge
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Tesla Model 3 Performance Tesla Model 3 Performance Tesla Model 3 Performance Tesla Model 3 Performance - Midnight Silver Tarmac Motion (wallpaper 2,560x – click to enlarge) Tesla Model 3 Performance - White Interior - Wide Tesla Model 3 Performance - White Interior - Touchscreen

Source: Electrek

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43 Comments on "Tesla Direct Delivers Model 3 To Your Door: No Car Carrier Required"

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It also makes it less likely a customer will reject the car for QA defects. “Come on, you’ve been waiting 2+ years for this thing, and now it’s in your driveway! How can you say no?!”
I can’t imagine this is very cost effective for the company. I guess if you are doing whatever it takes to try and post a profit this quarter, in the short term the increased costs of personalized delivery to homes are outweighed by the margins netted by the P3D deliveries. I have a feeling the “$35k Model 3” reservation holders won’t get the same treatment, when/if they ever get their $35k cars.

It’s funny how folks that carp about how much Tesla is struggling in the next breath criticize the company for doing everything it can do to deliver. Which one is it? What should Tesla do? Simply flounder so forum commenters like bro1999 can be right?

So in a nutshell: Tesla sucks, but they should also be criticized for trying to not suck. Pretty accurate?

It’s a waste of money to personalize deliveries, just take them to deliver centers with several other cars with half the cost of the delivery, I see no profit by doing this shenanigans

My point is, if that were the case, this method was more expensive and time consuming, why would they do it?

When the delivery center is working at full capacity and overtime hours, and the available space is 100% occupied, then additional personnel can’t increase the delivery amount there, because there is no way to place the cars. And it does not make a good impression if the delivery takes place in an alley next to the delivery center.
That said, there is a some Tesla employees that are normally occupied otherwise, like solar sales people or managers that e.g. check for new supercharger locations. Those don’t do car deiveries in their daily job, but some of them might be perfectly qualified to do so, and might be willing to spend a few hours paid overtime to hand deliver a few vehicles on top of what the DC could handle. There is a destination charge on every delivery, so the cost is covered anyway, and the experience will make the customer very happy. After the rush, it could become an option that customers are willing to pay a premium for, subsequently creating a few new jobs for “car hand delivery guy”.

You may not see the value, but as a customer I do.

My wife and I were debating the best way to drive 3 cars from the Tesla showroom back home with just the two of us. I then got a text offering to deliver directly to our home. Problem solved. A first world problem maybe, but mighty convenient. I loved it and it saved us a logistical problem.

All it cost Tesla was 1 hour of an employees time and $50 for Lyft back to the showroom.

lol @bro1999

… jimmy cheese

The QA and defects issue is one of the reasons I didn’t get my car delivered when I got a new Ford a year ago. The dealership was a couple of hundred miles away so they offered me either a hotel for the night if I came and picked it up or they would save us time and drive it to us.

We ended up getting another vehicle from a closer dealer (who bid below the offer from the above dealer) but as much as the delivery to my door offer was tempting it would be fraught with issues (especially in winter/the wet when the car is covered in crap, which could hide more subtle issues).

It’s an inefficient use of labor hours, but saves congestion at the DC itself.

I don’t really see how it saves on car carriers. They aren’t driving these cars all the way from Fremont, are they?

They do drive cars from Fremont if you live in the area. My delivery was handled that way.

Yes, but this article is about LA metro area.

I overall agree; I’d imagine the vehicles were carriered down from Fremont and are now in a L.A. holding lot…Yet I live in L.A. and see the traffic nightmare daily…Depending on the “L.A. metro” radius, it can be over two hours to get from one side of L.A. to the other then I’d imagine the person would uber back…I also wonder how much time they’ll actually spend with you at the time of delivery…

While this is extremely customer friendly far a very small minority (I wonder if it’s an extremely tight radius for only the performance models?) its not very Tesla friendly…Assuming the goal is to deliver the most Tesla’s this weekend, there was a story a while back that Telsa could use mall parking lot for delivery centers; regardless, temporary/remote delivery centers does seem to be the way to go…Have one person do mass delivery orientations every 15mins then have one person on standby who’s available to answer additional questions…

The first hand account I read said the car made it to his driveway in south Orange County around 10pm (8pm scheduled, but traffic, etc.). The delivery guy was very professional and apologetic. Took an Uber back. He put in a 14 hour day and delivered 3 cars. Kind of crazy, but that’s the end of quarter push for you.

I doubt is they are driving the cars from Fremont. It’s more likely a space problem at the DC. I suppose there could also be multiple staging areas outside of the DC.

How could it be a space problem at the DC. I can’t imagine that they deliver more than a dozen or two a day.

I saw a claim that Costa Mesa DC delivered 160 cars Saturday. Seems unlikely, but last week of the quarter is always hero time at Tesla.

I got personal delivery this way this week. The Nashville showroom is a zoo with cars double parked all over the place. Relieving congestion plus delivering my car 5 days ahead of schedule helps Tesla get one car off their lot and money in the bank sooner. Delivered on a Thursday weekday, one less car to deliver during busy periods.

I got a text and 3 1/2 hours later the car was in my driveway. Pretty impressive.

How is it that a company that’s ramping at a dizzying pace can’t even work through delivery difficulties without having every arm-chair naysayer on the internet descending like vultures? The same folks that sling arrows simply push back from their computers and drive to their day jobs while Tesla juggles robotic assembly lines, 40,000+ workers and all that comes with, parking issues, delivery issues, design and production issues, the media, factory construction, stock expectations, Jim Chanos, on and on and on.

You are right except for the day-job thing. Sadly, for many arm-chair naysayers the “arm-chair naysaying” is their job description, as they get paid to spread false information and doubt for money, or a personal benefit, like falling stock prices.

Most of these do so on Twitter etc. though; I doubt many (if any) of them make it to a forum like this one…

Probably because there’s a story written about everything they do. Quit writing nothing stories about nothing special here and you’d get a huge amount less of negative comment.

Otherwise it always sounds like a daily drama queen story.

Makes no sense

This method of delivery is neither new nor only available in LA. I live in the Bay Area. My second TM3 was delivered to my driveway by a Tesla employee a few months ago. As I understand that kind of delivery is very common, it helps Tesla avoid crowds at their delivery center.

How many cars are they delivering a day. I can’t believe there’s more than a dozen or two delivered to a dealership in a day.

I thought most car manufacturers had access to a railroad track right on there property so parts could be delivered and cars loaded on to car carriers on the train.

Dealerships do not have train tracks. There are typically multiple steps in the shipping process.

I’m not saying at the dealership at the factory so they can send it to LA, Dallas, Chicago, NY, Canada etc. from there it would be loaded on to a Semi car carrier and delivered to a dealership.

Tesla uses trains for long distance. There was once a rail spur to the Fremont factory, but it’s gone now so they truck cars to a BNSF depot.

Why would you remove a railroad spur. Even that seems suspect since once a railroad installs a track it takes almost God himself to get it removed.

I got chastised for repeating the rumor that Musk pissed UP off so much they ripped the tracks out, so I won’t re-repeat it 🙂

They needed the space of the original rail car loading area to built a tent and other structures, as the Fremont plant can only expand on the existing area. And removing train spurs is quite easy, if you own them. It takes a professional metal saw (or a blowtorch), a few workers and an excavator, to lift the disassembled rails onto a truck for transport, e.g. for recycling. It is in fact so easy, that in Eastern Europe, entire train lines sometimes go missing.

This isn’t Eastern Europe and the railroad owns the track and the land under the track.

The tracks *next* to Tesla’s facility are still there; the ones *on* the facility are gone. I doubt the railroad company ever owned these — or if they did, they simply sold them when there were no longer in use.

Isn’t this more an issue that there just aren’t enough Delivery/service centres for the number of vehicles. Most manufacturers will have far more dealerships in the same local area as a single Tesla centre. Another reason why Third party distribution networks are chosen when companies expand.

Right now there only selling about 30,000 vehicles a month. Right now that have more than enough Dealerships for the amount of vehicles they sell. Maybe if they were selling 250,000 a month they would need more dealerships.
I mean they have 96 dealerships in the US, so in a month each dealership gets 300 vehicles.
I know California gets more than some other states, but California also has more dealerships than any other state.

It doesn’t fundamentally change the situation whether additional locations are added by Tesla itself, or through a franchise network. Outsourcing to third parties doesn’t magically make it easier. Like any kind of outsourcing, it involves complex trade-offs — and as in many cases, Tesla tends to prefer those of not outsourcing…

Autopilot update feature: Car delivers itself and then gives the customer a Knight Rider-esque tutorial and completes sign off process.

Another Euro point of view

Why always this end of quarter frenzy, could this not be partially avoided by distributing those cars evenly throughout the year ?

You can’t disrupt the car delivery business by doing things the old fashioned way!

The cars are here for delivery now. Why have them sit on lots to get dirty while customers wait for them? The tax credit clock has been triggered, so there is no need for further delays. And with burst rates like the end of the qurter push, weaknesses that have to be adressed for further ramp-ups of production can be easily identified and resolved at the next iteration. Also, every delivery until midnight September 30th will contribute to the Q3 results, and thus stick it to the shorts.

Delivery ramp up has been an issue ever since production increased steeply over three months ago; end-of-quarter frenzy is only part of the story in this case…

More generally, I think it’s simply preferable in terms of accounting to have as many cars as possible delivered in the same month they were produced…

It’s particularly important this quarter, in order to meet the profitability / cash flow promises.

Err, I mean deliver in the same *quarter* as produced.

Mine was delivered to my house in the Sacramento area. I even got to see where it was along the way with the Tesla app.
There’s not enough pick up room at the showroom. I understand some people had to pick their cars up at a makeshift site in a nearby city.