Tesla CEO Musk Tweets “Announcement of New Strategy Tomorrow…Tesla Owners Will Like This” (Update)

APR 26 2013 BY STAFF 13

Is This a Supercharger Network Expansion Tweet?

Is This a Supercharger Network Expansion Tweet?

We’ll be restless tonight as we eagerly await this “New Strategy” from Tesla Motors, which will most likely be announced later in the day tomorrow.

Current Supercharger Locations (click to enlarge)

Current Supercharger Locations (click to enlarge)

We do know that “Tesla owners will like this,” so says Tesla CEO Elon Musk.

Obviously, there are loads of strategies that Tesla owners would like to see (Tesla tweaking the Model S software to unleash the real beast inside), but we can only speculate as to what Musk is Tweeting of here.

Is it a Supercharger network expansion?  Tesla Model S owners outside of Supercharger-heavy California would surely like to see that.

If not that, then what’s coming tomorrow from Tesla?

UPDATE:  Perhaps the corporate wing of Tesla is playing spoiler to Musk’s tweet, by posting this announcement today:

Tesla Motors, Inc.will hold a conference call on April 26, 2013 at 10:30 AM Pacific Time (1:30 PM Eastern Time) for members of the media, to make an announcement about Tesla Service. Following remarks from Elon Musk, Tesla Motors co-founder and CEO, media is invited to participate in a question and answer session.

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13 Comments on "Tesla CEO Musk Tweets “Announcement of New Strategy Tomorrow…Tesla Owners Will Like This” (Update)"

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ok, heres my guess, create a clubship instead of a dealership….. Would that simplistic move be of any help in Texas?
P.S. I may just have put my foot in my mouth, h

Expanding the supercharger network or updating the software isn’t really a NEW strategy. After leasing the car, maybe leasing just the battery now? Chademo-adapter for the US? More battery options?

Your second thought is about what I was thinking. Tesla has already announced a plan to bring forward their own supercharger network. Perhaps the new strategy is to provide compatibility with the other networks – the CHAdeMO network is growing quickly in the west, and the SAE CCS network now officially has one or two chargers online.

Tesla could kill this three-way competition by simply allowing their owners to use any of them with the right adaptor.

Since they already offer the chademo for Japan, that wouldn’t be too much of a surprise.

Maybe not, but bringing it to the US would be a new strategy.

Maybe they are going to ditch the annual service fee. That’s a big turnoff for me, to buy a Tesla.

If you can afford a Tesla, $600/year for a service fee is chump change.

While this may be true, this policy completely destroys a very key EV advantage: low service costs due to mechanical simplicity. In fact, Tesla’s service cost is about 10X more than that of an average ICE vehicle.

Faulty logic. I could probably afford a Tesla if I scraped up all the money I could, and got rid of both of my current cars. But then I would have zero extra discretionary spending money. I have so far chosen not to do that, but others have absolutely stretched their budget because they believe in the company.

I am with you kdawg. Dropping the service fee would be a big strategy change. Not that Tesla owners typically couldn’t afford the fee, but it would emphasize how cheap an EV is to maintain.

Wall Street would probably not be happy if that is the announcement. They haven’t shown the guaranteed 25% margin yet, so cutting into high margin business areas would not be well received.

He’ll announce that his twitter feeds will be much more exciting in the future. (Is it me, or does anyone else find an announcement about an announcement stupid news?)